Did you know that a whopping 65% of holiday shoppers flock
to social media to find that special something for that special someone?
Pinterest is always my go-to for a brilliant idea that I
cannot take credit for when it comes to all things arts and crafts. Well it turns out Pinterest is also the top
social site for those seeking ideas for
holiday gifts (and décor, and recipes, AND crafts, etc, etc!). According to a
survey by Crowdtap, 48% of participants named Pinterest the leader for
inquiring minds looking for holiday gift ideas.
With so many people flocking to Pinterest, are you capitalizing on this
and pinning inventive ideas on why your product is a must-have this holiday
season?
When it is time to seal the deal, Facebook ranked the
highest in social sites that have influenced a holiday gift purchase. Facebook is key when asking friends for
recommendations on things such as finding the best flat screen for your husband
or the latest age appropriate toy for your niece or nephew when you have no
idea what kid’s like. Perhaps you are planning the company holiday party and
you’re seeking a great restaurant as a venue—Facebook saves the day again.
And, people love to share a good deal on Facebook. Whether it be coupons, contests or sale
updates, sharing the latest bargain is easier than ever on Facebook. In fact
44% of online shoppers are finding the best deals via a recommendation.
As marketers we know social media is much more than keeping
up with friends and family, but don’t forget if you’re managing social sites
for your business to include relevant content including pins, coupons and contests that
inspires and influences your target audience during the holiday season when shopping
is at its prime.
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