tag:blogger.com,1999:blog-53913439543059311912024-03-05T18:04:41.299-08:00FPRA SWFL Chapter BlogEstablished in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.comBlogger742125tag:blogger.com,1999:blog-5391343954305931191.post-83359673065564834272016-04-13T10:41:00.004-07:002016-04-13T10:41:58.174-07:00What's In It For Me? The Value of FPRA SWFL MembershipGuest Blog by: McKenzie Cassidy<br />
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<span class="s1">Once I joined the local chapter of FPRA SWFL I met an entire network of practitioners with an impressive range of experience and backgrounds. They were all so helpful as I dived headfirst into chairing the Chapter’s largest professional development event: <i>Public Relations University or PRU</i>. My fellow members provided valuable suggestions, assisted with making important connections, offered sponsorship opportunities and shared information about the event across the region. I possessed no significant event planning experience when I first joined and thanks to the support of the Chapter, I feel confident in organizing future conferences or celebrations for my employer.</span></div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-28270484728158333382016-04-02T21:50:00.003-07:002016-04-02T21:50:47.098-07:00What's In It For Me?- The Value of FPRA SWFL MembershipGuest Blog from Southwest Florida Chapter of FPRA President, Trish Robertson<br />
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<span class="s1">When I think about the <i>value</i> of FPRA and ask myself “what’s in it for me?” my number one thought is <b>experience</b>. Working in public relations field isn’t monotonous – it’s different every single day. Attending workshops, meeting local professionals and taking on leadership roles have provided me with the experiences I need to be a better employee. In public relations, you have to be prepared to make quick decisions and just when you think you’ve gotten the hang of something new, it changes. Being an FPRA member helps us prepare of the unexpected and obtain the experience we need to be better PR professionals.</span></div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-36201182843176776822016-03-22T08:37:00.002-07:002016-03-22T08:37:53.266-07:00Take it from Aristotle<strong>Want to write persuasive PR copy?</strong><br />An article posted by the Content Marketing Institute alleges that all you need to do is follow Aristotle's lead, which means keep in mind that ethos, pathos and logos.<br />
See here: <a href="http://contentmarketinginstitute.com/2016/03/create-persuasive-content/?utm_medium=email&utm_source=Act-On+Software&utm_content=email&utm_campaign=How%20to%20Create%20Persuasive%20Content%3A%20Lessons%20from%20Aristotle&utm_term=READ%20THIS%20ARTICLE" target="_blank">What Aristotle Knew</a>FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-52641242390350930832016-03-15T09:19:00.007-07:002016-03-15T09:22:07.057-07:00JUST FOR FUN: Public Relations, vintage-style<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5YXPh31OMfucdqe0zzrpcuO7gP7DpdFuMpMZDPaPgvDZLOeh84NxuewcGXISIBiZZiQURybmHeOrMr8iX6qv2aMhlEeny9w9u-Y2raMcN6gNyDwod111nPSPFNAGp3HdczTNH-fCnrPY/s1600/exec.woman.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5YXPh31OMfucdqe0zzrpcuO7gP7DpdFuMpMZDPaPgvDZLOeh84NxuewcGXISIBiZZiQURybmHeOrMr8iX6qv2aMhlEeny9w9u-Y2raMcN6gNyDwod111nPSPFNAGp3HdczTNH-fCnrPY/s320/exec.woman.jpg" width="320" /></a></div>
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<span style="font-size: x-large;">JUST FOR FUN:</span> </h2>
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<span style="font-size: large;">PR, back in the day ... somewhere between 1952 and 1964</span></h3>
<span style="font-size: large;"><span style="color: blue;">While poking around a Southwest Florida liquidator store recently, I stumbled upon a 3rd edition of <span style="background-color: white; color: blue;">Cutlip and Center's "Effective Public Relations,"</span> copyright 1952 (revised in 1964). A few excerpts show their age. </span></span><br />
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<span style="font-size: medium;"><span style="color: blue;"><em>-- Dayna Harpster</em></span></span></div>
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<span style="font-size: large;">*</span><span style="font-size: large;">... when someone in Indian headdress sends up the smoke signal 'Give' on Michigan Avenue during a Red Cross fund campaign, this is not public relations. It is an act of press-agentry, although it may be part of a PR program." </span><br />
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<span style="font-size: large;"><em>* "</em>Without inquisitive intelligence, the practitioner is handicapped. It is vital that the curiosity and the interest be genuine. ... It must really be of importance to the PR man to understand why certain people tremble when it thunders, go to a movie every Wednesday night, join the Ku Klux Klan, read comic books, have hysterics, love cats, go to fortune tellers, steal from each other, lie about the size of a fish<em> </em>or refuse to believe the truth." </span><br />
<span style="font-size: large;"></span><br />
<span style="font-size: large;">* "WORD TO THE LADIES. Public relations offers almost as much career opportunity to women as to men. Men hold no monopoly in the powers of persuasion. The function has that in common with advertising and journalism. In some areas, such as social welfare and the fashion industry, women often get the nod over men for jobs."</span><br />
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<span style="font-size: large;"><em>* "</em>It is the phony event to promote a dubious product or cause that comes under fire. Precious news space or time given to Miss Universe cannot be used in explaining the complex situation in Southeast Asia." </span><br />
<span style="font-size: large;"></span><br />
<span style="font-size: large;">* "Practical men know that adoption of a code of ethics does not automatically bring morality to a calling, but such codes do reflect a concern among the leaders for raising the ethical level. They provide yardsticks of measurement. And, like a New Englander's conscience, a code can make a practitioner 'durned uneasy.'"<em> </em></span><br />
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<span style="color: blue;"></span><br />FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-90668729115882216312016-02-15T21:39:00.002-08:002016-02-15T21:39:27.667-08:00FGCU Student Chapter Fundraiser Feb. 17<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6WhyA1D_cjCTGZxjZkz7i3SbNJNYc5qXOMKFg0n5QLITb37E9eBMQGeCw5K4NRvznunNDwRWKGP5NKVv91An1o7ySr00oDKaOpSh6t8tQO5zIlxWZ01ObPvGVKdiDZ-K6W9Dh3ubAEXk/s1600/FPRA.studentflyer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6WhyA1D_cjCTGZxjZkz7i3SbNJNYc5qXOMKFg0n5QLITb37E9eBMQGeCw5K4NRvznunNDwRWKGP5NKVv91An1o7ySr00oDKaOpSh6t8tQO5zIlxWZ01ObPvGVKdiDZ-K6W9Dh3ubAEXk/s640/FPRA.studentflyer.jpg" width="494" /></a></div>
<br />FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-65007126864096400192016-02-15T21:21:00.000-08:002016-02-15T21:21:50.595-08:00Nominations open for chapter awards
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-style: italic; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">PR Professional of
the Year <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Our chapter honors a member who exemplifies the high standards of
the public relations profession in Southwest Florida with the PR Professional
of the Year Award. The recipients of this award display a professional
attitude and exercise professional conduct, are cooperative and supportive
of fellow public relations professionals, and are very interested
in raising the professional standing of FPRA in our community. Think of
this person as one who both leads by word and deed. She/ he is a person you
respect for their work and for their determination constantly improve.<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p> </o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">Chapter Member of the Year<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The Southwest Florida Chapter Member of the Year is one who goes
above and beyond in their commitment of time and energy to ensure the
success of the chapter. Not only has this recipient embraced the creative
thinking and opportunities for participation in chapter programs and
projects, but she or he also serves as an ambassador to the community of what
FPRA is all about. Basically, this person excels at their profession, and
enjoys giving back to this chapter to inspire future PR leaders to learn and
grow through FPRA.<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p> </o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Rising Star<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The Rising Star award recognizes and up and coming leader in our
chapter. This is someone who has shown enthusiasm and passion for the
profession, and where ever you see them, they are likely to be making a
positive difference through their service to chapter events, career pursuits
and in other arenas. We like to encourage our members to seek opportunities to
get involved, and the Rising Star awardee is someone who puts this call into
action.<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p> </o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">Unsung Hero</span><span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
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<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The Unsung Hero Award was created to recognize the contributions of an
individual SWFL FPRA member for their hard work and dedication
to the chapter 'behind the scenes' that helps to enhance and promote the Public
Relations profession. This award honors an individual who consistently
provides support and assistance to the chapter and its
professional goals without hesitation.<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p> </o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">Lifetime Achievement Award<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">By far the most prestigious and honorable award, the Lifetime
Achievement Award is reserved for those public relations professionals who have
dedicated their career to the profession and the advancement of it. It’s given
only when there is someone eligible and is not required to be distributed
annually. <o:p></o:p></span></div>
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FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-52964092466921150392016-01-19T12:09:00.002-08:002016-01-19T12:09:46.467-08:00How much do you know about mosquitoes?<br />
We bet you'll learn even more if you join us at Lee County Mosquito Control March 1.<br />
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Meanwhile:<br />
1. What natural phenomenon increased mosquito activity by 500 percent in one study?<br />A full moon.<br />
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2. How many mosquito species are known to be in the United States?<br />
176.<br />
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And more fun facts:<br />
<ul>
<li>Mosquitoes are known from as far back as the Triassic Period – 400 million years ago. They are known from North America from the Cretaceous – 100 million years ago.</li>
<li>There are about 2,700 species of mosquito. There are 176 species in the United States.</li>
<li>The average mosquito weighs about 2.5 milligrams.</li>
<li>The average mosquito takes in about 5-millionths of a liter of blood during feeding.</li>
<li>Mosquitoes find hosts by sight (they observe movement); by detecting infra-red radiation emitted by warm bodies; and by chemical signals (mosquitoes are attracted to carbon dioxide and lactic acid, among other chemicals) at distances of 25 to 35 meters.</li>
<li>Mosquitoes fly an estimated 1 to 1.5 miles per hour.</li>
<li>Salt marsh mosquitoes can migrate up to 40 miles for a meal.</li>
<li>Bigger people are often more attractive to mosquitoes because they are larger targets and they produce more mosquito attractants, namely CO2 and lactic acid.</li>
<li>Active or fidgety people also produce more CO2 and lactic acid.</li>
<li>Smelly feet are attractive to certain species of mosquitoes – as is Limburger Cheese.</li>
<li>Dark clothing has been shown to attract some species of mosquitoes more than lighter colored clothing.</li>
<li>Movement increased mosquito biting up to 50% in some research tests.</li>
</ul>
FROM MOSQUITO.ORGFPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-29542862882040129352016-01-19T10:45:00.003-08:002016-01-19T10:45:34.460-08:00January lunch at the police academy<div style="text-align: center;">
<span style="color: blue;"><span style="font-size: 20px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">FPRA GOES TO THE POLICE ACADEMY</span></span></span></div>
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<span style="font-size: 24px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"><span style="font-size: 16px;">In the first of 2016's planned offsite lunches on Jan. 5, we met at the Southwest Florida Public Service Academy in Fort Myers for a tour, talk and lunch.<br />The academy's Todd Everly told us about the criminal justice and fire fighting courses conducted there in a semi-military style. The academy is affiliated with the Lee County School District and Fort Myers Technical College. </span></span></span></div>
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<span style="font-size: 24px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"><span style="font-size: 16px;">We toured the building, a former elementary school (with some short facilities to show for it), and saw classrooms, workout room, the fire tower and other sights. We returned for a delicious barbecue lunch and discussed the image of law enforcement today and asked Everly questions.<br /><strong>In other business</strong>, we welcomed new member Logan Peters from Robb & Stucky and thanked our sponsors, LCEC, Charlotte Behavioral Health Care, iPartner Media Flame Productions and Florida Southwestern University.</span></span></span></div>
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<span style="font-size: 24px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"> </span></span><br /> </div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-85814194617235301132016-01-19T10:33:00.001-08:002016-01-19T10:33:40.339-08:00January Member Spotlight: Robin Griffiths<div style="text-align: center;">
<span style="font-size: 18px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"><span style="font-size: 24px;"></span></span></span> </div>
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<span style="font-size: 18px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"><span style="font-size: 24px;"><img alt="" class="mcnImage blockDropTarget" id="dijit__Templated_265" src="https://gallery.mailchimp.com/922c8f4476520154d1cdc7b5b/images/6b0c9f25-cb3c-42a8-afa7-5c5c04155b91.jpg" style="max-width: 600px;" widgetid="dijit__Templated_265" width="132" /></span></span></span></div>
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<span style="font-size: 18px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"><span style="font-size: 24px;"></span></span></span> </div>
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<span style="font-size: 18px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"><span style="font-size: 24px;">MEMBER SPOTLIGHT: </span><br /><span style="color: mediumblue;"><span style="font-size: 24px;">ROBIN GRIFFITHS</span></span></span></span> </div>
<span style="font-size: 18px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">Robin has been with Gulf Coast Humane Society since 2014. Her career began in Saudi Arabia with Litton Corporation’s National Defense Program. By the mid 1980s she developed a taste for multimedia which included marketing and sales positions with several companies including Gannett Corporation, Waterman Broadcasting, WINK TV and a local publication company, Nautical Mile Media Group. In 2009 Robin developed her own media consulting business, RS Media Group, in which she worked with the marine and auto industry focusing on media buys and public relations.<br /><br />Originally from Parsons, Kan., Robin grew up in Springfield, Mo. Her 20-year career in multimedia has included working with many celebrities. She has modeled professionally, traveled extensively and has been involved in various charitable organizations. Her passion is writing and she is currently working on her first book. She enjoys all types of outdoor activities and still loves to travel. <br /><br />Robin and her husband live in Bokeelia with their two rescue dogs, Bo (Bocephus) and Ti (Tiberius).</span></span>FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-59722133994294254722016-01-18T20:26:00.001-08:002016-01-18T20:26:42.079-08:00What's new in digital branding and marketing?2016 is here and so are new trends in digital branding and marketing. From mobile video advertising to online reputation management, marketers are once again adjusting and transforming strategies to keep up with recent changes. The following infographic shares the top 10 digital marketing trends we’ll see in 2016: <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEhO0fb-glK0r08ppVqSR3u3-MpqlyqWwYKJZHBWoYpNusUsvMsX2H0zGkXamYCyK1ucPevfuE9nDcHZuRlSDPysFM4DkUXzrYKoGEF_tobgmybIRtvC4k-N0UkCS4X_ojLzVCtXRmogQ/s1600/DigitalMarketingTrendsInfographic+%25282%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEhO0fb-glK0r08ppVqSR3u3-MpqlyqWwYKJZHBWoYpNusUsvMsX2H0zGkXamYCyK1ucPevfuE9nDcHZuRlSDPysFM4DkUXzrYKoGEF_tobgmybIRtvC4k-N0UkCS4X_ojLzVCtXRmogQ/s1600/DigitalMarketingTrendsInfographic+%25282%2529.png" /></a></div>
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Source: www.prdaily.com/Main/Articles/10_digital_branding_and_marketing_trends_to_watch_19830.aspx FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-48652076120968533462016-01-04T14:35:00.004-08:002016-01-04T14:35:41.114-08:00Crisis PR: A DO, a DON'T and protesters with dead fish pictures<br />
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<span style="font-family: Calibri;">When a dam burst in Brazil, causing a flood of wastewater to
cascade out of an iron ore mine – resulting in 17 deaths and hundreds of leveled
homes as well as the worst environmental disaster the country had ever seen –
two public relations spokesmen illustrated the best and worst in crisis
communication. The involved companies were BHP and Vale. <o:p></o:p></span></div>
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<span style="font-family: Calibri;">The former addressed the issue immediately. The latter didn’t,
and cast blame on another company with which it was doing business. <o:p></o:p></span></div>
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<span style="font-family: Calibri;">The fallout from there involved protests by people who
covered themselves in mud and carried pictures of dead fish.<o:p></o:p></span></div>
<br />
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<span style="font-family: Calibri;">Read the story from Insurance Journal <a href="http://www.insurancejournal.com/news/international/2016/01/04/393568.htm" target="_blank"> here</a>.</span></div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-5413072428372726632015-12-22T16:06:00.003-08:002015-12-22T16:06:31.034-08:00Start thinking about your IMAGE!<span style="color: #1f497d; font-family: "Georgia","serif"; font-size: 10pt;"><span style="font-size: 24px;"><strong><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">Local Image Awards 2016:</span></strong><br /><span style="color: blue;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">Think strategically!</span></span></span><br />
<span style="font-size: 14px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"></span></span><br />
<span style="font-size: 14px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">Even though the deadline for Local Image entries is three months away, your local Image team is preparing for the 2016 Local Image Awards. And so should you! </span></span><br />
<span style="font-size: 14px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"> Look at your work product and think about its potential for being submitted for a Local Image Award. As you plan or participate in projects from January 2015 through the competition deadline of March 4, 2016, try to determine if it will meet the Image standards. Also, study the Image Award categories - maybe the special event didn’t meet all the objectives you set, but the speech you wrote for the CEO to give during the event exceeded expectations and changed the attitude of the audience. Be smart - always look at all the elements of a campaign and try to find the perfect fit. Also, entries this year will be submitted electronically, so collect and organize your support materials digitally, which will make it much easier to prepare and submit your entry in March.</span></span><br />
<span style="font-size: 14px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">If you have never entered before, need a little bit of guidance or a nudge, then you might just need an Image Buddy! Your Local Image Committee has seasoned “Image Experts” who will be there to offer encouragement and advice on how to submit an award-winning entry. We can give you one-on-one help with a trusted and knowledgeable “buddy” – so you will feel more comfortable about asking questions and make entering Local Image a little less daunting. </span></span><br />
<span style="font-size: 14px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;"> </span></span><br />
<span style="font-size: 14px;"><span style="font-family: arial,helvetica neue,helvetica,sans-serif;">If you have any questions about the Image entry process or Image Buddy program, please contact Vicki Moreland at <a data-cke-saved-href="mailto:vbmoreland@flylcpa.com" href="mailto:vbmoreland@flylcpa.com">vbmoreland@flylcpa.com</a> or 239-590-4502. </span></span><br />
<br /><a href="tel:%28239%29%20430-2467" target="_blank" value="+12394302467"></a> </span>FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-31597738683362598822015-12-17T20:00:00.001-08:002015-12-17T20:05:38.693-08:00Who is at the keyboard?<div class="byline">
SOCIAL MEDIA USAGE WAY UP</div>
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By <a href="http://www.pewinternet.org/author/aperrin/" rel="author" title="View posts by Andrew Perrin">Andrew Perrin</a></div>
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Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005. Pew Research reports have documented in great detail how the rise of social media has affected such things as <a href="http://www.pewinternet.org/2014/12/30/technologys-impact-on-workers/">work</a>, <a href="http://www.pewinternet.org/2012/10/19/social-media-and-political-engagement/">politics</a> and <a href="http://www.pewinternet.org/2014/08/26/social-media-and-the-spiral-of-silence/">political deliberation</a>, <a href="http://www.pewglobal.org/2015/03/19/internet-seen-as-positive-influence-on-education-but-negative-influence-on-morality-in-emerging-and-developing-nations/">communications patterns around the globe</a>, as well as the way people <a href="http://www.pewinternet.org/2013/01/15/health-online-2013/">get and share information about health</a>, <a href="http://www.pewinternet.org/2013/04/25/civic-engagement-in-the-digital-age/">civic life</a>, <a href="http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/">news consumption</a>, <a href="http://www.pewinternet.org/2014/02/20/mapping-twitter-topic-networks-from-polarized-crowds-to-community-clusters/">communities</a>, <a href="http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/">teenage life</a>, <a href="http://www.pewinternet.org/2015/07/16/parents-and-social-media/">parenting</a>, <a href="http://www.pewinternet.org/2013/10/21/online-dating-relationships/">dating</a> and even people’s <a href="http://www.pewinternet.org/topics/social-networking/">level of stress</a>.</div>
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Social Networking Use Has Shot Up in Past Decade</h3>
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<tr><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Year</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Internet Users</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">All Adults</a></th></tr>
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<tr><td>2005</td><td>10</td><td>7</td></tr>
<tr><td>2006</td><td>16</td><td>11</td></tr>
<tr><td>2008</td><td>34</td><td>25</td></tr>
<tr><td>2009</td><td>50</td><td>38</td></tr>
<tr><td>2010</td><td>60</td><td>46</td></tr>
<tr><td>2011</td><td>65</td><td>50</td></tr>
<tr><td>2012</td><td>67</td><td>55</td></tr>
<tr><td>2013</td><td>73</td><td>62</td></tr>
<tr><td>2014</td><td>74</td><td>62</td></tr>
<tr><td>2015</td><td>76</td><td>65</td></tr>
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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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Pew Research Center</div>
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A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013.<sup class="footnote"><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#fn-14740-1" id="fnref-14740-1">1</a></sup> At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.</div>
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The figures reported here are for social media usage among all adults, not just among those Americans who are internet users. In many previous Pew Research reports, the share of social media users has been reported as the proportion of <em>internet users</em> who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline. In this report, a broader picture of the American landscape is presented, and so the figures are based on the entire adult population.</div>
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Across demographic groups, a number of trends emerge in this analysis of social media usage:</div>
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<li><strong>Age differences: Seniors make strides – </strong>Young adults (ages 18 to 29) are the most likely to use social media – fully 90% do. <a class="tweetable" href="https://twitter.com/intent/tweet?url=http://pewrsr.ch/1GuHG50&text=Social%20media%20usage%20among%20those%2065%20and%20older%20has%20more%20than%20tripled%20since%202010%20when%2011%25%20used%20social%20media." id="twt1" target="_blank">Still, usage among those 65 and older has more than tripled since 2010 when 11% used social media.</a> Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005.</li>
<li><strong>Gender differences: Women and men use social media at similar rates – </strong>Women were more likely than men to use social networking sites for a number of years, although since 2014 these differences have been modest. <a class="tweetable" href="https://twitter.com/intent/tweet?url=http://pewrsr.ch/1GuHG50&text=Today%2C%2068%25%20of%20all%20women%20use%20social%20media%2C%20compared%20with%2062%25%20of%20all%20men." id="twt2" target="_blank">Today, 68% of all women use social media, compared with 62% of all men.</a></li>
<li><strong>Socio-economic differences: Those with higher education levels and household income lead the way – </strong>Over the past decade, it has consistently been the case that those in higher-income households were more likely to use social media. More than half (56%) of those living in the lowest-income households now use social media, though growth has leveled off in the past few years. Turning to educational attainment, a similar pattern is observed. Those with at least some college experience have been consistently more likely than those with a high school degree or less to use social media over the past decade. 2013 was the first year that more than half of those with a high school diploma or less used social media.</li>
<li><strong>Racial and ethnic similarities: </strong>There are not notable differences by racial or ethnic group: <a class="tweetable" href="https://twitter.com/intent/tweet?url=http://pewrsr.ch/1GuHG50&text=65%25%20of%20whites%2C%2065%25%20of%20Hispanics%20and%2056%25%20of%20African-Americans%20use%20social%20media%20today." id="twt3" target="_blank">65% of whites, 65% of Hispanics and 56% of African-Americans use social media today.</a></li>
<li><strong>Community differences:</strong> <strong>More than half of rural residents now use social media – </strong>Those who live in rural areas are less likely than those in suburban and urban communities to use social media, a pattern consistent over the past decade. <a class="tweetable" href="https://twitter.com/intent/tweet?url=http://pewrsr.ch/1GuHG50&text=Today%2C%2058%25%20of%20rural%20residents%2C%2068%25%20of%20suburban%20residents%2C%20and%2064%25%20of%20urban%20residents%20use%20social%20media." id="twt4" target="_blank">Today, 58% of rural residents, 68% of suburban residents, and 64% of urban residents use social media.</a></li>
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What follows is an overview of changes over time in social media by various demographic groups. A full archive of Pew Research Center reports on different social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn as well as about social media usage on mobile devices in general can be found at: <a href="http://www.pewinternet.org/topics/social-networking/">http://www.pewinternet.org/topics/social-networking/</a>.</div>
<a class="toc-anchor" href="https://www.blogger.com/null" name="social-media-usage-by-age-ubiquitous-among-youngest-adults-notable-among-older-adults"></a><br />
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Social Media Usage by Age: Ubiquitous Among Youngest Adults, Notable Among Older Adults</h3>
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Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. At the same time, there has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today.</div>
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Young Adults Still Are the Most Likely to Use Social Media</h3>
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<tr><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Year</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">18-29</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">30-49</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">50-64</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">65 or older</a></th></tr>
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<tr><td>2005</td><td>12</td><td>8</td><td>5</td><td>2</td></tr>
<tr><td>2006</td><td>41</td><td>6</td><td>3</td><td>0</td></tr>
<tr><td>2008</td><td>63</td><td>27</td><td>9</td><td>2</td></tr>
<tr><td>2009</td><td>72</td><td>44</td><td>22</td><td>7</td></tr>
<tr><td>2010</td><td>78</td><td>53</td><td>33</td><td>11</td></tr>
<tr><td>2011</td><td>80</td><td>60</td><td>37</td><td>13</td></tr>
<tr><td>2012</td><td>83</td><td>67</td><td>43</td><td>19</td></tr>
<tr><td>2013</td><td>88</td><td>73</td><td>52</td><td>26</td></tr>
<tr><td>2014</td><td>84</td><td>77</td><td>52</td><td>27</td></tr>
<tr><td>2015</td><td>90</td><td>77</td><td>51</td><td>35</td></tr>
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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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While usage among young adults started to leveled off as early as 2010, since then there has been a surge in usership among those 65 and older. In 2005, 2% of seniors used social media, compared with 35% today.</div>
<a class="toc-anchor" href="https://www.blogger.com/null" name="social-media-usage-by-gender-a-shifting-balance-over-time-with-parity-today"></a><br />
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Social Media Usage by Gender: A Shifting Balance Over Time, With Parity Today</h3>
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In 2005, 8% of men and 6% of women used social media.</div>
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Women and Men Use Social Networking Sites at Comparable Rates</h3>
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<tr><td>2005</td><td>6</td><td>8</td></tr>
<tr><td>2006</td><td>10</td><td>13</td></tr>
<tr><td>2008</td><td>26</td><td>24</td></tr>
<tr><td>2009</td><td>40</td><td>36</td></tr>
<tr><td>2010</td><td>50</td><td>42</td></tr>
<tr><td>2011</td><td>52</td><td>48</td></tr>
<tr><td>2012</td><td>59</td><td>51</td></tr>
<tr><td>2013</td><td>65</td><td>59</td></tr>
<tr><td>2014</td><td>63</td><td>60</td></tr>
<tr><td>2015</td><td>68</td><td>62</td></tr>
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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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Starting in 2009, women started using social media at slightly higher rates than men, although this balance has shrunk yet again in recent years. Today, 68% of women and 62% of men report social media usage, a difference that is not statistically significant.</div>
<a class="toc-anchor" href="https://www.blogger.com/null" name="social-media-usage-by-educational-attainment-those-with-higher-education-levels-more-likely-to-be-social-media-users"></a><br />
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<span style="line-height: 1.5;">Social Media Usage by Educational Attainment: Those With Higher Education Levels More Likely to be Social Media Users</span></h3>
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Those who have attended at least some college are more likely than those with a high school diploma or less to use social media, a trend that has been consistent since 2005. In that year, 4% of those with a high school diploma or less used social media, along with 8% of those who attended some college and 12% of college graduates.</div>
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Those With Lower Levels of Education Are Less Likely to Use Social Media</h3>
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<tr><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Year</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">College graduate or more</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Some college / Associate degree</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">High school graduate or less</a></th></tr>
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<tr><td>2005</td><td>12</td><td>8</td><td>4</td></tr>
<tr><td>2006</td><td>9</td><td>17</td><td>9</td></tr>
<tr><td>2008</td><td>29</td><td>32</td><td>20</td></tr>
<tr><td>2009</td><td>49</td><td>47</td><td>28</td></tr>
<tr><td>2010</td><td>56</td><td>55</td><td>35</td></tr>
<tr><td>2011</td><td>61</td><td>61</td><td>39</td></tr>
<tr><td>2012</td><td>65</td><td>65</td><td>44</td></tr>
<tr><td>2013</td><td>72</td><td>69</td><td>51</td></tr>
<tr><td>2014</td><td>69</td><td>71</td><td>50</td></tr>
<tr><td>2015</td><td>76</td><td>70</td><td>54</td></tr>
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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less.</div>
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At the same time, the share of those with a high school diploma or less who use social media has grown more than tenfold over the past decade.</div>
<a class="toc-anchor" href="https://www.blogger.com/null" name="social-media-usage-by-household-income-those-living-in-affluent-households-more-likely-to-be-social-media-users"></a><br />
<h3>
Social Media Usage by Household Income: Those Living in Affluent Households More Likely to Be Social Media Users</h3>
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There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than $30,000 used social media, compared with 12% of those living in household earning $75,000 or more.</div>
<h3 class=" embedded_chart chart14729">
Those in Higher Income Households Lead the Way</h3>
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<tr><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Year</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Less than $30K</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">$30K-$49,999</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">$50K-$74,999</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">$75K+</a></th></tr>
</thead><tbody>
<tr><td>2005</td><td>4</td><td>8</td><td>8</td><td>12</td></tr>
<tr><td>2006</td><td>8</td><td>16</td><td>9</td><td>10</td></tr>
<tr><td>2008</td><td>24</td><td>28</td><td>27</td><td>30</td></tr>
<tr><td>2009</td><td>33</td><td>41</td><td>44</td><td>50</td></tr>
<tr><td>2010</td><td>39</td><td>49</td><td>52</td><td>58</td></tr>
<tr><td>2011</td><td>42</td><td>57</td><td>55</td><td>65</td></tr>
<tr><td>2012</td><td>50</td><td>58</td><td>59</td><td>69</td></tr>
<tr><td>2013</td><td>57</td><td>63</td><td>69</td><td>72</td></tr>
<tr><td>2014</td><td>58</td><td>64</td><td>67</td><td>74</td></tr>
<tr><td>2015</td><td>56</td><td>69</td><td>72</td><td>78</td></tr>
</tbody></table>
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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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Pew Research Center</div>
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Those differences have persisted even as each group has seen dramatic growth in usage.</div>
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Today, 78% of those living in the highest-income households use social media, compared with 56% of those in the lowest-income households – a 22-point difference.</div>
<a class="toc-anchor" href="https://www.blogger.com/null" name="social-media-usage-by-raceethnicity-consistent-similarities"></a><br />
<h3>
Social Media Usage by Race/Ethnicity: Consistent Similarities</h3>
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When it comes to race and ethnicity, trends in social media adoption are defined by similarities, not differences. Whites, African-Americans and Hispanics have broadly adopted social media at the same brisk pace.</div>
<h3 class=" embedded_chart chart14731">
Racial Differences Not Very Evident as Social Media Usage Has Grown</h3>
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173.672 132.7 173.672 124.7 179 124.7 Z" fill="#002748" stroke-width="2" stroke="#002748"><path d="M 5 200.75 C 10.328 200.75 10.328 208.75 5 208.75 C -0.328 208.75 -0.328 200.75 5 200.75 Z" fill="#002748" stroke-width="2" stroke="#002748"></path></path></path></path></path></path></path></path></path></g></g><text class="highcharts-subtitle" style="color: #999999; fill: #999; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; font-style: italic; padding-bottom: 10px; width: 576px;" text-anchor="start" x="1" y="27" zindex="4"><tspan>Among all American adults, % who use social networking sites, by</tspan><tspan dy="19" x="1">racial/ethnic group</tspan><title>Among all American adults, % who use social networking sites, by racial/ethnic group</title></text><g class="highcharts-legend" transform="translate(113 331)" zindex="7"><g zindex="1"><g><g class="highcharts-legend-item" transform="translate(8 3)" zindex="1"><path d="M 0 11 L 16 11" fill="none" stroke-width="2" stroke="#949d48"><path d="M 8 7 C 13.328 7 13.328 15 8 15 C 2.672 15 2.672 7 8 7 Z" fill="#949d48" stroke-width="2" stroke="#949d48"><text style="color: #333333; cursor: pointer; fill: #333333; font-size: 12px; font-weight: bold;" text-anchor="start" x="21" y="15" zindex="2"><tspan>White, non-Hispanic</tspan></text></path></path></g><g class="highcharts-legend-item" transform="translate(172.16 3)" zindex="1"><path d="M 0 11 L 16 11" fill="none" stroke-width="2" stroke="#7591b7"><path d="M 8 7 C 13.328 7 13.328 15 8 15 C 2.672 15 2.672 7 8 7 Z" fill="#7591b7" stroke-width="2" stroke="#7591b7"><text style="color: #333333; cursor: pointer; fill: #333333; font-size: 12px; font-weight: bold;" text-anchor="start" x="21" y="15" zindex="2"><tspan>Black, non-Hispanic</tspan></text></path></path></g><g class="highcharts-legend-item" transform="translate(334.11 3)" zindex="1"><path d="M 0 11 L 16 11" fill="none" stroke-width="2" stroke="#002748"><path d="M 8 7 C 13.328 7 13.328 15 8 15 C 2.672 15 2.672 7 8 7 Z" fill="#002748" stroke-width="2" stroke="#002748"><text style="color: #333333; cursor: pointer; fill: #333333; font-size: 12px; font-weight: bold;" text-anchor="start" x="21" y="15" zindex="2">Hispanic</text></path></path></g></g></g></g><g class="highcharts-axis-labels highcharts-xaxis-labels" zindex="7"><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="102.7036" y="316">2006</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="218.5225" y="316">2008</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="334.5" y="316">2010</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="450.3189" y="316">2012</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="566.2965" y="316">2014</text></g><g class="highcharts-axis-labels highcharts-yaxis-labels" zindex="7"><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="301">0</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="243">20</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="184">40</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="126">60</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="67">80</text></g><g class="highcharts-tooltip" style="cursor: default; padding: 0px; white-space: nowrap;" transform="translate(0 -9999)" zindex="8"><path d="M 3 0 L 13 0 C 16 0 16 0 16 3 L 16 13 C 16 16 16 16 13 16 L 3 16 C 0 16 0 16 0 13 L 0 3 C 0 0 0 0 3 0" fill="none" isshadow="true" stroke-opacity="0.05" stroke-width="5" stroke="black" transform="translate(1 1)"><path d="M 3 0 L 13 0 C 16 0 16 0 16 3 L 16 13 C 16 16 16 16 13 16 L 3 16 C 0 16 0 16 0 13 L 0 3 C 0 0 0 0 3 0" fill="none" isshadow="true" stroke-opacity="0.1" stroke-width="3" stroke="black" transform="translate(1 1)"><path 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<tr><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Year</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">White, non-Hispanic</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Black, non-Hispanic</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Hispanic</a></th></tr>
</thead><tbody>
<tr><td>2005</td><td>7</td><td>6</td><td>10</td></tr>
<tr><td>2006</td><td> 9</td><td>11</td><td></td></tr>
<tr><td>2008</td><td>22</td><td>26</td><td>36</td></tr>
<tr><td>2009</td><td>39</td><td>36</td><td>37</td></tr>
<tr><td>2010</td><td>46</td><td>43</td><td>45</td></tr>
<tr><td>2011</td><td>50</td><td>48</td><td>48</td></tr>
<tr><td>2012</td><td>55</td><td>52</td><td>54</td></tr>
<tr><td>2013</td><td>61</td><td>60</td><td>65</td></tr>
<tr><td>2014</td><td>59</td><td>61</td><td>66</td></tr>
<tr><td>2015</td><td>65</td><td>56</td><td>65</td></tr>
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<div class="chart_credits selectionShareable">
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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Pew Research Center</div>
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In 2005, 6% of African-Americans, 7% of whites and 10% of Hispanics used social networking sites. Today, those figures stand at 56% of African-Americans and 65% of both whites and Hispanics.</div>
<a class="toc-anchor" href="https://www.blogger.com/null" name="social-media-usage-by-community-type-more-than-half-of-rural-residents-now-use-social-media"></a><br />
<h3>
Social Media Usage by Community Type: More Than Half of Rural Residents Now Use Social Media</h3>
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Adults who live in rural communities have historically been the least likely to use social media. In 2005, 5% of rural residents, 7% of suburban residents and 9% of urban residents reported social media usage. Today, 58% of rural residents, 68% of suburban residents and 64% of urban residents use social media.</div>
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Rural Citizens Have Consistently Lagged Behind</h3>
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129.775 295 129.775 C 289.672 129.775 289.672 121.775 295 121.775 Z" fill="#c9d1e1" stroke-width="2" stroke="#c9d1e1"><path d="M 237 148.1 C 242.328 148.1 242.328 156.1 237 156.1 C 231.672 156.1 231.672 148.1 237 148.1 Z" fill="#c9d1e1" stroke-width="2" stroke="#c9d1e1"><path d="M 179 177.35 C 184.328 177.35 184.328 185.35 179 185.35 C 173.672 185.35 173.672 177.35 179 177.35 Z" fill="#c9d1e1" stroke-width="2" stroke="#c9d1e1"><path d="M 63 200.75 C 68.328 200.75 68.328 208.75 63 208.75 C 57.672 208.75 57.672 200.75 63 200.75 Z" fill="#c9d1e1" stroke-width="2" stroke="#c9d1e1"><path d="M 5 215.375 C 10.328 215.375 10.328 223.375 5 223.375 C -0.328 223.375 -0.328 215.375 5 215.375 Z" fill="#c9d1e1" stroke-width="2" stroke="#c9d1e1"></path></path></path></path></path></path></path></path></path></path></g></path></g><text class="highcharts-subtitle" style="color: #999999; fill: #999; font-family: Georgia, "Times New Roman", Times, serif; font-size: 16px; font-style: italic; padding-bottom: 10px; width: 576px;" text-anchor="start" x="1" y="27" zindex="4"><tspan>Among all American adults, % who use social networking sites, by community</tspan><tspan dy="19" x="1">type</tspan><title>Among all American adults, % who use social networking sites, by community type</title></text><g class="highcharts-legend" transform="translate(198 331)" zindex="7"><g zindex="1"><g><g class="highcharts-legend-item" transform="translate(8 3)" zindex="1"><path d="M 0 11 L 16 11" fill="none" stroke-width="2" stroke="#002748"><path d="M 8 7 C 13.328 7 13.328 15 8 15 C 2.672 15 2.672 7 8 7 Z" fill="#002748" stroke-width="2" stroke="#002748"><text style="color: #333333; cursor: pointer; fill: #333333; font-size: 12px; font-weight: bold;" text-anchor="start" x="21" y="15" zindex="2">Urban</text></path></path></g><g class="highcharts-legend-item" transform="translate(85.05 3)" zindex="1"><path d="M 0 11 L 16 11" fill="none" stroke-width="2" stroke="#7591b7"><path d="M 8 7 C 13.328 7 13.328 15 8 15 C 2.672 15 2.672 7 8 7 Z" fill="#7591b7" stroke-width="2" stroke="#7591b7"><text style="color: #333333; cursor: pointer; fill: #333333; font-size: 12px; font-weight: bold;" text-anchor="start" x="21" y="15" zindex="2">Suburban</text></path></path></g><g class="highcharts-legend-item" transform="translate(183.42 3)" zindex="1"><path d="M 0 11 L 16 11" fill="none" stroke-width="2" stroke="#c9d1e1"><path d="M 8 7 C 13.328 7 13.328 15 8 15 C 2.672 15 2.672 7 8 7 Z" fill="#c9d1e1" stroke-width="2" stroke="#c9d1e1"><text style="color: #333333; cursor: pointer; fill: #333333; font-size: 12px; font-weight: bold;" text-anchor="start" x="21" y="15" zindex="2">Rural</text></path></path></g></g></g></g><g class="highcharts-axis-labels highcharts-xaxis-labels" zindex="7"><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="102.7036" y="316">2006</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="218.5225" y="316">2008</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="334.5" y="316">2010</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="450.3189" y="316">2012</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 114px;" text-anchor="middle" transform="translate(0)" x="566.2965" y="316">2014</text></g><g class="highcharts-axis-labels highcharts-yaxis-labels" zindex="7"><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="301">0</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="243">20</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="184">40</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="126">60</text><text opacity="1" style="-ms-text-overflow: clip; color: #606060; cursor: default; fill: #606060; font-size: 11px; width: 201px;" text-anchor="end" transform="translate(0)" x="24" y="67">80</text></g><g class="highcharts-tooltip" opacity="0" style="cursor: default; padding: 0px; white-space: nowrap;" transform="translate(358 -9999)" visibility="visible" zindex="8"><path d="M 3 0 L 66 0 C 69 0 69 0 69 3 L 69 46 C 69 49 69 49 66 49 L 40 49 L 34 55 L 28 49 L 3 49 C 0 49 0 49 0 46 L 0 3 C 0 0 0 0 3 0" fill="none" height="49" isshadow="true" stroke-opacity="0.05" stroke-width="5" stroke="black" transform="translate(1 1)" width="69"><path d="M 3 0 L 66 0 C 69 0 69 0 69 3 L 69 46 C 69 49 69 49 66 49 L 40 49 L 34 55 L 28 49 L 3 49 C 0 49 0 49 0 46 L 0 3 C 0 0 0 0 3 0" fill="none" height="49" isshadow="true" stroke-opacity="0.1" stroke-width="3" stroke="black" transform="translate(1 1)" width="69"><path d="M 3 0 L 66 0 C 69 0 69 0 69 3 L 69 46 C 69 49 69 49 66 49 L 40 49 L 34 55 L 28 49 L 3 49 C 0 49 0 49 0 46 L 0 3 C 0 0 0 0 3 0" fill="none" height="49" isshadow="true" stroke-opacity="0.15" stroke-width="1" stroke="black" transform="translate(1 1)" width="69"><path d="M 3 0 L 66 0 C 69 0 69 0 69 3 L 69 46 C 69 49 69 49 66 49 L 40 49 L 34 55 L 28 49 L 3 49 C 0 49 0 49 0 46 L 0 3 C 0 0 0 0 3 0" fill="rgba(249, 249, 249, 0.85)"><text style="color: #333333; fill: #333333; font-size: 12px;" transform="translate(0 20)" x="8" zindex="1"><tspan style="font-weight: bold;">2011</tspan><tspan dy="15" style="fill: #c9d1e1;" x="8">Rural</tspan><tspan dx="0">: 43</tspan></text></path></path></path></path></g></g></g></rect></svg></div>
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<tr><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Year</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Urban</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Suburban</a></th><th><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#">Rural</a></th></tr>
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<tr><td>2005</td><td>9</td><td>7</td><td>5</td></tr>
<tr><td>2006</td><td>14</td><td>10</td><td>10</td></tr>
<tr><td>2008</td><td>28</td><td>24</td><td>18</td></tr>
<tr><td>2009</td><td>37</td><td>37</td><td>28</td></tr>
<tr><td>2010</td><td>49</td><td>47</td><td>37</td></tr>
<tr><td>2011</td><td>53</td><td>51</td><td>43</td></tr>
<tr><td>2012</td><td>58</td><td>57</td><td>48</td></tr>
<tr><td>2013</td><td>65</td><td>62</td><td>55</td></tr>
<tr><td>2014</td><td>63</td><td>64</td><td>53</td></tr>
<tr><td>2015</td><td>64</td><td>68</td><td>58</td></tr>
</tbody></table>
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Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.</div>
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Pew Research Center</div>
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<ol start="1">
<li id="fn-14740-1">The data reported here result from a general question about whether people use social networking sites of any kind, rather than an aggregation of individual site usage. No data is available from 2007. <span class="footnotereverse"><a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/?utm_source=Pew+Research+Center&utm_campaign=98e23456a7-Weekly_Oct_8_201510_8_2015&utm_medium=email&utm_term=0_3e953b9b70-98e23456a7-399510905#fnref-14740-1">↩</a></span></li>
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FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-26831364810568653202015-12-08T19:40:00.000-08:002015-12-08T19:40:28.317-08:00Dear Santa: What I want happens in August ... <div class="yiv2656178402MsoNormal" id="yui_3_16_0_1_1449630559509_3379" style="text-indent: 0.5in;">
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<span style="font-size: 11pt;">When writing your Christmas wish list for Santa this month, consider asking the big fella for a trip to the <span style="font-size: small;"><strong><span style="color: black;">FPRA annual conference</span></strong> </span>in August. It’s never too early to start planning, and you should take advantage of being on Santa’s nice list while you can! </span></div>
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<span id="yui_3_16_0_1_1449630559509_3364" style="font-size: 11pt;">Thinking back on my trip to conference earlier this year, I’m reminded of the many benefits. Tops on the list, of course, are all the fantastic <strong>educational sessions</strong> with <strong>tremendous speakers</strong>. I’m always inspired and find it amazing how many great <strong>ideas</strong> you can think up just by getting away from the office. Conference also is a great time to <strong>network</strong> with fellow PR practitioners from around the state. You never know when you might need to <strong>collaborate</strong> with Sunshine State counterparts or pick their brains when you’re stumped with a PR challenge. If you’re fortunate to be recognized for a <strong>Golden Image</strong> award, conference is even more fun, but if it’s not your year, you’ll be motivated just hearing about the best PR campaigns in the state.</span></div>
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<span id="yui_3_16_0_1_1449630559509_3349" style="font-size: 11pt;">Annual conference also is a great opportunity to build <strong>stronger bonds</strong> among the PR professionals from within our chapter, too. We tend to sit together by day and enjoy<strong> dinner and refreshments</strong> together by night. Yep, everyone knows just where the Southwest Florida chapter is sitting because we’re awfully spirited! Besides the fact that it’s a lot of <strong>fun</strong>, the <strong>relationships </strong>you build at conference can only be maximized when we all head back home. Southwest Florida’s still like a small town and we all <strong>work together</strong> in one way or another.</span></div>
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<span id="yui_3_16_0_1_1449630559509_3385" style="font-size: 11pt;">Last, with six years as our chapter’s accreditation chair, I’d be remiss if I didn’t say my favorite part of annual conference is the <strong>recognition of the new APRs and CPRCs</strong>! What better way to <strong>re-charge</strong> your professional development battery than by applauding our profession’s most distinguished members? You might just leave conference with <strong>plans</strong> to add some initials after your own name!</span></div>
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<span style="font-size: 11pt;"></span> </div>
<div class="yiv2656178402MsoNormal" style="text-indent: 0.5in;">
<span style="font-size: 11pt;"><strong>-- Kara Winton APR, CPRC</strong></span></div>
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<span style="font-size: 11pt;"></span> </div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-63457999318466422592015-11-16T14:12:00.002-08:002015-11-16T14:12:19.202-08:00Global perspectives from Cindy Banyai ... and other meeting news<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGjBftpgHOMoREpusL9KNGAijRAMcvMN0bjvSyMSL6SBySkMwFx5e5wd2fu5ohuedulLe7KRY3iFVVyuLKP863enywD68NO7JLYMXw1vh4OySAyhaI81z0Q9ERL2VlEufQEA27kYQwj1o/s1600/fpra.mtg.cindy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGjBftpgHOMoREpusL9KNGAijRAMcvMN0bjvSyMSL6SBySkMwFx5e5wd2fu5ohuedulLe7KRY3iFVVyuLKP863enywD68NO7JLYMXw1vh4OySAyhaI81z0Q9ERL2VlEufQEA27kYQwj1o/s320/fpra.mtg.cindy.jpg" width="240" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">At
the Nov. 3 lunch meeting, members heard Cindy Banyai, an expert on
international aid, community improvement, fundraising and sustainability talk
about what types of images appear in the media and how the emotional reactions
they provoke affects viewers’ willingness to contribute money and time to a
cause. Mainly, she cautioned against “poverty porn,” or depictions of people to
be helped by a fundraiser as helpless and pathetic victims. <o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Words
also can push cause marketing into the realm of poverty porn. More effective in
garnering response and more respectful to those in need are words like
challenge, opportunity, aspires to, living with, affected by and change; need,
problem and victim are examples of “deficit thinking” and are best avoided.<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Banyai
also pointed out that a change was taking place in the way younger people want
to give money or time. Rather than just “checking a box” for money to be
deducted from paychecks or sent to a particular organization and not hearing
about it again, millennials want to see directly how their donations are
helping. </span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiakOr0YRhE1508q7MRlOKQAFZeFALpCTUk9apC7Z9LRaeukiQdWH17P3GCppHpzpvir606PrtkbkzG8oAeYNPgDsY_8yuk4Xd0t1JNGv_B07M_FoHSqzBTYRZYl61q_eNzRUpagUsxAOU/s1600/fpra.mtg.tim.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiakOr0YRhE1508q7MRlOKQAFZeFALpCTUk9apC7Z9LRaeukiQdWH17P3GCppHpzpvir606PrtkbkzG8oAeYNPgDsY_8yuk4Xd0t1JNGv_B07M_FoHSqzBTYRZYl61q_eNzRUpagUsxAOU/s320/fpra.mtg.tim.jpg" width="320" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"> <span style="font-size: x-small;">Tim Engstrom and Monica Dean concentrate.</span></span><br />
<span style="font-family: Arial;"></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">In
other meeting business:<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Kate Gooderham, APR, CPRC, Vice President for
Professional Development, recognized four new APRs who received certification
this year. They each receive a pin and a check for reimbursement of part of the
testing fee.<o:p></o:p></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Lisa Davonzo of the Special Projects Committee
announced details for the Merry Mixer, Dec. 3, 5:30 to 8 pm at Six Bends Harley-Davidson
in south Fort Myers at Daniels Parkway and I-75. The cost is $20 for members,
$25 nonmembers, $15 for students. Members can sponsor nonmembers at $20 each.<o:p></o:p></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Members were reminded to renew by Dec. 31. All
who had already renewed were entered into a drawing for a basket of prizes.
Winner was Lisa Rizzio.<o:p></o:p></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Guests included two people from Hope for Haiti,
five from the Southwest Florida Community Foundation and one from Greenfield
Advertising Group.<o:p></o:p></span></div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-12562906948955711242015-10-17T09:08:00.003-07:002015-10-17T09:08:31.160-07:00Social Media Corner October 2015<span style="color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 13px; line-height: 20.8px;"><span style="font-size: 14px;">A recent article on <a href="http://socialmediaexaminer.com/">socialmediaexaminer.com</a> titled “5 Psychology Tips to Improve Your Social Media Posts” explains how styling your content to reach your audience on an emotional level will help improve engagement. The five psychology tips they recommend are:<br /> </span></span><br />
<ol style="color: #333333; font-family: Arial, Verdana, sans-serif; font-size: 13px; line-height: 20.8px;">
<li><span style="font-size: 14px;"><span style="font-family: arial, 'helvetica neue', helvetica, sans-serif;">Images Speak to Viewers: Images are generally the first thing people see in a social media post, so choosing an image that conveys what your post is saying is essential. Remember to use an image that stands out and relates to your target audience.</span></span></li>
<li><span style="font-size: 14px;"><span style="font-family: arial, 'helvetica neue', helvetica, sans-serif;">Color Communicates: Select a color or colors that you will consistently use on your social media posts to represent your company. The colors should stand out and speak to your fans. </span></span></li>
<li><span style="font-size: 14px;"><span style="font-family: arial, 'helvetica neue', helvetica, sans-serif;">Words Trigger Action: Research different trigger words to see which ones speak to your audience on an emotional level. Use those words to begin your description. Here is a great list of 50 trigger words and phrases: <a data-cke-saved-href="http://www.copyblogger.com/trigger-words/" href="http://www.copyblogger.com/trigger-words/">http://www.copyblogger.com/trigger-words/</a>. </span></span></li>
<li><span style="font-size: 14px;"><span style="font-family: arial, 'helvetica neue', helvetica, sans-serif;">Emotion Connects: Every social media post evokes an emotion, so take advantage of this and share things that are fun and happy to get the most engagement.</span></span></li>
<li><span style="font-size: 14px;"><span style="font-family: arial, 'helvetica neue', helvetica, sans-serif;">Conversation Engages: This is not anything new; people want to be social on social media so communicating with your audience will connect you on an emotional level. Ask your fans a question or have them share their opinion about a recent project or event. Respond back to their answers and keep it light and friendly. </span></span></li>
</ol>
<span style="color: #333333; font-family: Arial, Verdana, sans-serif; font-size: 14px; line-height: 20.8px;"><span style="font-family: arial, 'helvetica neue', helvetica, sans-serif;">Before you create your next post, keep each of these tips in mind. These are very simple steps to help produce positive, emotional content which will help improve your connection with your audience and, in turn, your social media engagement. <br /> </span></span>FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-35821774893559653412015-10-17T09:05:00.002-07:002015-10-17T09:05:38.813-07:00November Guest Speaker- Dr. Cindy Banyai<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyrrsbTvGkCp4KpXHrxIxDJkkz06NhtBcbsdyDz2CQNwU_zrZ6jQ5-zrdy7hmqinsN_YFH0Dzzc1n7wVkehQ-cDmJOGhuCy8EFN88RIvt0lk-uevj9ARizMG_03tzYZBWXl1ofKUDYIJk/s1600/Banyai.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyrrsbTvGkCp4KpXHrxIxDJkkz06NhtBcbsdyDz2CQNwU_zrZ6jQ5-zrdy7hmqinsN_YFH0Dzzc1n7wVkehQ-cDmJOGhuCy8EFN88RIvt0lk-uevj9ARizMG_03tzYZBWXl1ofKUDYIJk/s320/Banyai.jpg" width="320" /></a></div>
<span style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;">Dr. Cindy Banyai, a nationally recognized expert in community development and civic engagement with a passion for communications that preserve dignity and humanity, is the featured speaker at the November 3, 2015 membership luncheon of the Southwest Florida Chapter of the Florida Public Relations Association.</span><br style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;" /><span style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;">Dr. Banyai will relate to her projects in Japan and the Philippines and her work in Southwest Florida as she describes strategies for identifying and avoiding “poverty porn.” This genre of communications can result in gratuitous characterizations of misfortune that oversimplify complex social problems and dehumanize the people involved, sometimes impeding long-term solutions to their circumstances.</span><br style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;" /><span style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;">She will illustrate how to identify poverty porn and demonstrate the power of words in storytelling with dignity, using images that promote humanity, and crafting messages without “deficit thinking.”</span><br style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;" /><span style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;">Dr. Banyai is the Principal Consultant at Banyai Evaluation & Consulting, LLC. She studied International Relations and Psychology at Michigan State University, and received her Master’s and Ph.D. from Ritsumeikan Asia Pacific University in Japan where her research focused on community development, public administration, evaluation, and governance. She is also serves as adjunct faculty at FGCU’s Department of Public Affairs. She was recently awarded the 2015 Donald Littrell New Professional award by the Community Development Society, in conjunction for her work with the Southwest Florida Community Foundation.</span><br style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;" /><span style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;">Founded in 1938, the Florida Public Relations Association is the oldest public relations association in the United States. The Southwest Florida chapter is dedicated to programs and activities that enhance the success of public relations professionals in Lee, Collier, Charlotte, Hendry, and Glades Counties, including professional development and certification.</span><br style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;" /><span style="background-color: white; color: #333333; font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 14px; line-height: 20.8px;"> </span>FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-51949138594872361782015-10-17T08:37:00.002-07:002015-10-17T08:37:49.553-07:00Renew your membership and WIN! <div style="text-align: center;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Have you renewed your FPRA Membership?</span></div>
<span style="font-family: Times, Times New Roman, serif;"><br /></span>
<br />
<div class="MsoNormal" style="margin-left: .25in; text-indent: 0in;">
<span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 12pt;">It’s renewal time! By this time
you should have received your renewal for membership dues and we encourage you
to renew by <b style="mso-bidi-font-weight: normal;">October 31</b>.
If you renew your membership by the <b style="mso-bidi-font-weight: normal;">October
31</b> deadline you will receive an entry to our GRAND prize
package containing some amazing items including a 2 night stay at Diamond Head
resort, restaurant gift cards and exclusive wine not sold in the U.S.! Renewing
your membership is important to continue </span><span style="font-size: 12pt;">member-only savings and
opportunities, communication and networking tools- like our
member-exclusive statewide contact list, the FPRA job bank and free media
guide.</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: .25in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-left: .25in; text-indent: 0in;">
<span style="font-size: 12pt;"><span style="font-family: Times, Times New Roman, serif;">In getting the word out about FPRA
and the many benefits of being a member, we are also putting out a Chapter Challenge
to our existing members! Take this time to encourage your fellow PR pros to join
our chapter and experience the valued services that FPRA has to offer. Some of
these benefits include professional development, networking, professional
recognition, professional accreditation, job banks and leadership
opportunities. FPRA is dedicated to assisting public relations practitioners to
enhance the public relations profession and gain knowledge and skills for
career advancement.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: .25in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-left: .25in; text-indent: 0in;">
<span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 12pt;">We also
have a limited number of membership scholarships for those who may be holding
off on renewing due to the cost. To qualify, please submit a 2-3 paragraph
summary outlining your financial need, involvement in the chapter and how
participation in FPRA will benefit our chapter and your professional career. Submissions
may be made to Jessica Potts, President-Elect/Membership Chair: </span><a href="mailto:jpotts@cbhcfl.org"><span style="font-size: 12pt;">jpotts@cbhcfl.org</span></a><span style="font-size: 12pt;">. <span style="mso-spacerun: yes;"> </span>For further information Jessica can be reached
at 941-347-6407.</span><span style="font-size: 12pt;"><span style="mso-spacerun: yes;"> </span>To renew or join online please visit <a href="http://fpra.org./">fpra.org.</a></span></span></div>
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FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-59866578205843915272015-10-01T13:49:00.001-07:002015-10-01T13:49:51.488-07:00Here comes an ethical dilemma ... <br />
<br />
<span style="font-family: Times, "Times New Roman", serif;">Will <span style="color: blue;">fairness</span> and <span style="color: blue;">free flow of information</span> be getting a workout among PR professionals soon? Are they now?</span><br />
<span style="font-family: Times, "Times New Roman", serif;"></span><br />
<span style="font-family: Times, "Times New Roman", serif;">The need-to-know nugget, from the Center for Public Integrity, is this:</span><br />
<br />
<div style="text-align: center;">
<span style="background-color: yellow;"><span style="background-color: white; font-size: large;"><em><strong>"Able to do the political mudslinging </strong></em></span></span></div>
<div style="text-align: center;">
<span style="background-color: yellow;"><span style="background-color: white; font-size: large;"><em><strong>that candidates themselves </strong></em></span></span></div>
<div style="text-align: center;">
<span style="background-color: yellow;"><span style="background-color: white; font-size: large;"><em><strong>typically try to avoid, independent groups </strong></em></span></span></div>
<div style="text-align: center;">
<span style="background-color: yellow;"><span style="background-color: white; font-size: large;"><em><strong>are airing heated television attacks </strong></em></span></span></div>
<div style="text-align: center;">
<span style="background-color: yellow;"><span style="background-color: white; font-size: large;"><em><strong>on candidates for governor </strong></em></span></span></div>
<div style="text-align: center;">
<span style="background-color: yellow;"><span style="background-color: white; font-size: large;"><em><strong>in Louisiana and Kentucky."</strong></em></span> </span></div>
<span style="background-color: yellow;"></span><br />
<span style="background-color: yellow;"></span><br />
<span style="font-family: Times, "Times New Roman", serif;"></span><br />
<span style="font-family: Times, "Times New Roman", serif;">... and elsewhere, the article continues. What would you do if faced with a creating a political ad or campaign that just might be out of bounds?</span><br />
<span style="font-family: Times;"></span><br />
<span style="font-family: Times;">Read the article here:</span><br />
<h4>
<a href="http://www.publicintegrity.org/2015/10/01/18074/outside-groups-playing-bigger-role-2015-state-elections?utm_source=email&utm_campaign=watchdog&utm_medium=publici-email&goal=0_ffd1d0160d-7eae84e453-100341329&mc_cid=7eae84e453&mc_eid=b5126586dc" target="_blank">Outside groups calling shots in state politics</a></h4>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-27122429375738636552015-09-27T09:31:00.000-07:002015-09-27T09:35:38.173-07:00Kum bah yah: Journalism, marketing and PR?Why a Washington Post editor left to collaborate on a project with Starbucks ... <br />
<br />
Click here for Content Marketing Institute story and learn what took the journalist from POINT A to POINT B:<br />
<br />
<a href="http://contentmarketinginstitute.com/2015/09/washington-post-editor-starbucks/?utm_medium=email&utm_source=Act-On+Software&utm_content=email&utm_campaign=Why%20a%20Washington%20Post%20Editor%20Left%20to%20Work%20with%20Starbucks&utm_term=washington-post-editor-starbucks" target="_blank">A view of the new information landscape?</a><br />
<br />
POINT A<br />
<img alt="BrandJourno" class="alignright wp-image-54578 size-medium" src="http://contentmarketinginstitute.com/wp-content/uploads/2015/09/BrandJourno-390x216.png" height="216" scale="0" width="390" /><br />
<br />
POINT B<br />
<br />
<img alt="for-love-of-country-book" class="aligncenter wp-image-54581 size-full" height="499" scale="0" src="http://contentmarketinginstitute.com/wp-content/uploads/2015/09/for-love-of-country-book.jpg" width="298" />FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-40580164713120432492015-09-23T11:01:00.003-07:002015-09-23T11:01:45.052-07:00PR Readings From Academia
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Do you know where to find the latest academic research in
our field? Do you feel like reading some dense but important prose? In case you are
not familiar with some of the industry journals, three of them are described
below, with a list of others to check out. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Happy reading!<o:p></o:p></span></div>
<o:p> </o:p><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><strong>* Public Relations Journal, published by PRSA:<o:p></o:p></strong></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<o:p><a href="https://www.prsa.org/Intelligence/PRJournal/index.html#.VgLhqrYvkRY" target="_blank">Public Relations Journal</a></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">About: </span><span lang="EN" style="color: #333333; font-family: "Tahoma",sans-serif; font-size: 9.5pt; mso-ansi-language: EN;">The <strong><i><span style="font-family: "Tahoma",sans-serif;">Public Relations Journal</span></i></strong>,
published by the Public Relations Society of America (PRSA), is an open-access
electronic research journal focusing on the fields of public relations and
communications. Its purpose is to facilitating the transfer of knowledge from
the educational community to the professional community. As an academic
journal, it is dedicated to the open exchange of information. As an open access
journal, the research is available to all readers without the need to purchase
the articles. All articles undergo rigorous objective academic review. An <a href="http://www.prsa.org/Intelligence/PRJournal/Editorial_Board/index.html" title="Editorial Review Board"><span style="color: #bf5600; text-decoration: none; text-underline: none;">editorial review board</span></a> of noted educators
and public relations executives reviews articles submitted to the <em><span style="font-family: "Tahoma",sans-serif;">Journal</span></em>.</span><o:p></o:p></div>
<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><strong>* Public Relations Review:</strong></span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Get a sample online issue of the Public Relations Review,<span style="mso-ansi-language: EN;"> <span lang="EN">“A Global Journal of Research and
Comment”</span></span>:<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="color: #0563c1; font-family: Calibri;"><a href="http://www.sciencedirect.com/science/journal/03638111/41/1" target="_blank">Public Relations Review</a></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">About: <span lang="EN" style="color: #222222; mso-ansi-language: EN;">The Public Relations Review is the oldest journal devoted to articles that
examine public relations in depth, and commentaries by specialists in the
field. Most of the articles are based on empirical research undertaken by
professionals and academics in the field. In addition to research articles and
commentaries, The Review publishes invited research in brief, and book reviews
in the fields of <b>public relations</b>, mass <b>communications</b>,
organizational communications, <b>public opinion</b> formations, social science
research and evaluation, <b>marketing</b>, <b>management </b>and <b>public
policy</b> formation.</span><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><strong>* Journal of Public Relations Research:<o:p></o:p></strong></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<o:p><a href="http://www.tandfonline.com/toc/hprr20/current" target="_blank">Journal of Public Relations Research</a></o:p></div>
<br />
About: <b><span lang="EN" style="mso-ansi-language: EN;">Editorial Scope:</span></b><span lang="EN" style="mso-ansi-language: EN;"> The <b><i>Journal of Public Relations
Research</i></b><i> </i>publishes research that creates, tests, or expands
public relations theory. Manuscripts may include: examinations of why
organizations practice public relations as they do and how public relations can
be conducted more effectively; analysis of public relations publics; scholarly
criticism of public relations practice; and development of the history, ethics,
or philosophy of public relations. Two kinds of articles can be submitted:
reviews of major programs of research (up to 35 manuscript pages) and
reports of original research (up to 20 manuscript pages). All
methodologies are appropriate, including social scientific, historical, legal,
philosophical, and critical. The <b><i>Journal</i></b><i> </i>is produced for
the Public Relations Division of the Association for Education in Journalism
and Mass Communication (AEJMC) in cooperation with public relations educators
in the International Communication Association, National Communication
Association, Public Relations Society of American, and International
Association of Business Communicators. <br />
<br />
<b>PLUS:<br />
</b></span><span lang="EN" style="mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">According to Wikipedia (I know, not 100 percent reliable,
but let’s give it a try!), the following <span style="mso-spacerun: yes;"> </span>is a list of additional <a href="https://en.wikipedia.org/wiki/Peer_review" title="Peer review"><span style="color: blue; text-decoration: none; text-underline: none;">peer-reviewed</span></a>,
<a href="https://en.wikipedia.org/wiki/English_language" title="English language"><span style="color: blue; text-decoration: none; text-underline: none;">English language</span></a> <a href="https://en.wikipedia.org/wiki/Academic_journals" title="Academic journals"><span style="color: blue; text-decoration: none; text-underline: none;">academic journals</span></a>
in <a href="https://en.wikipedia.org/wiki/Public_relations" title="Public relations"><span style="color: blue; text-decoration: none; text-underline: none;">public relations</span></a>.<o:p></o:p></span><br />
<br />
<ul type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/wiki/Asia_Pacific_Public_Relations_Journal" title="Asia Pacific Public Relations Journal"><span style="color: blue; text-decoration: none; text-underline: none;">Asia Pacific Public Relations
Journal</span></a></span></i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">, <a href="https://en.wikipedia.org/wiki/Deakin_University" title="Deakin University"><span style="color: blue; text-decoration: none; text-underline: none;">Deakin University</span></a>, Australia<o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/w/index.php?title=Case_Studies_in_Strategic_Communication&action=edit&redlink=1" title="Case Studies in Strategic Communication (page does not exist)"><span style="color: blue; text-decoration: none; text-underline: none;">Case Studies
in Strategic Communication</span></a></span></i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">, <a href="https://en.wikipedia.org/wiki/University_of_Southern_California" title="University of Southern California"><span style="color: blue; text-decoration: none; text-underline: none;">University of Southern
California</span></a>, United States<o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/w/index.php?title=International_Journal_of_Strategic_Communication&action=edit&redlink=1" title="International Journal of Strategic Communication (page does not exist)"><span style="color: blue; text-decoration: none; text-underline: none;">International
Journal of Strategic Communication</span></a></span></i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">, International<o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/w/index.php?title=Public_Relations_Inquiry&action=edit&redlink=1" title="Public Relations Inquiry (page does not exist)"><span style="color: blue; text-decoration: none; text-underline: none;">Public
Relations Inquiry</span></a></span></i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">, <a href="https://en.wikipedia.org/wiki/Sage_Publications" title="Sage Publications"><span style="color: blue; text-decoration: none; text-underline: none;">Sage Publications</span></a>, United Kingdom<o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/wiki/PRism_(journal)" title="PRism (journal)"><span style="color: blue; text-decoration: none; text-underline: none;">PRism</span></a></span></i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">, <a href="https://en.wikipedia.org/wiki/Massey_University" title="Massey University"><span style="color: blue; text-decoration: none; text-underline: none;">Massey University</span></a> & <a href="https://en.wikipedia.org/wiki/Bond_University" title="Bond University"><span style="color: blue; text-decoration: none; text-underline: none;">Bond University</span></a>, New Zealand<o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/w/index.php?title=Teaching_Public_Relations&action=edit&redlink=1" title="Teaching Public Relations (page does not exist)"><span style="color: blue; text-decoration: none; text-underline: none;">Teaching
Public Relations</span></a></span></i><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">, <a href="https://en.wikipedia.org/wiki/Association_for_Education_in_Journalism_and_Mass_Communication" title="Association for Education in Journalism and Mass Communication"><span style="color: blue; text-decoration: none; text-underline: none;">Association
for Education in Journalism and Mass Communication</span></a>, United
States<o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/wiki/Journal_of_Communication_Management" title="Journal of Communication Management"><span style="color: blue; text-decoration: none; text-underline: none;">Journal of Communication
Management</span></a><o:p></o:p></span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span lang="EN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><a href="https://en.wikipedia.org/w/index.php?title=Corporate_Communications:_An_International_Journal&action=edit&redlink=1" title="Corporate Communications: An International Journal (page does not exist)"><span style="color: blue; text-decoration: none; text-underline: none;">Corporate
Communications: An International Journal</span></a><o:p></o:p></span></li>
</ul>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<o:p> </o:p></div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-43386714711004975222015-09-17T12:21:00.000-07:002015-09-17T12:26:32.459-07:00Social Media Corner: Turn the Negative Around<h2>
</h2>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Times New Roman",serif; font-size: 12pt;">Social media channels have proven to be an
effective way to communicate with clientele. From rating your business on
Google to leaving a review on Facebook, social media has empowered customers to
be your biggest fan or your biggest critic. So what do you do when a customer
posts a negative comment about your client or business? Knowing how to respond
appropriately can help you resolve the situation and keep your online
reputation from being tarnished. Here are five tips to help you handle negative
comments:<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />
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<span style="font-family: "Times New Roman",serif; font-size: 12pt;"><o:p> </o:p></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Monitor online
presence:</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt;">
Keeping track of comments on your company’s social media pages and review sites
needs to be a priority. The quicker you see a negative comment, the faster you
can take the necessary steps to handle the situation.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Train social media
managers appropriately: </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt;">When training the person who is in charge of
responding to online comments, be sure you provide them with the same tools and
expectations as you would a customer service representative. When working
online, it is easy to forget that we are dealing with a human behind the
username and computer screen. <span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Keep calm and stay
focused on resolving the situation: </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt;">No one likes to read negative comments and
your first instinct is probably to get angry, defensive or just delete the
comment altogether. These tactics will only give more validity to your
customer’s complaints and will not help to resolve the situation.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">4.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Quickly acknowledge
the complaint publicly, but make further conversation private:</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt;"> Quickly
acknowledging the complaint will appease the customer by letting them know that
they have been heard and it will also greatly diminish any damage to your
company’s image. Simply apologize and let them know that you are going to take
care of the situation and nicely ask them to contact you privately to discuss
their concern in further detail. <o:p></o:p></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Report
inappropriate or invalid complaints:</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt;"> There are situations when acknowledging certain
people’s complaints is not going to get you anywhere. From disgruntled former
employees to anonymous users who are just looking to get a reaction, sometimes
it is better to not engage. If you feel a review or comment is offensive or
completely invalid, delete it and report the user and the comment. If you are
able to, block the user from your page. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt 0.5in;">
<span style="font-family: "Times New Roman",serif; font-size: 12pt;"><o:p> </o:p></span></div>
<br />
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<span style="font-family: "Times New Roman",serif; font-size: 12pt;"><span style="mso-tab-count: 1;"> </span>Receiving criticism in any form is
never easy, but taking these few steps when responding can turn a negative into
a positive for your company. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />
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<span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-70929510237469013282015-09-08T11:02:00.001-07:002015-09-08T11:02:20.550-07:00'Planning with Pynn' at PRU!
<br />
<div class="xmsonormal" style="margin: 1em 0in;">
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">The
Florida Public Relations Association’s 2015 Public Relations University
conference is right around the corner. Visit </span><span style="font-family: "CenturyGothic",serif; font-size: 9pt;"><o:p><a href="http://www.fpraswfl.org/" target="_blank"><span style="font-family: "CenturyGothic",serif; font-size: 14pt;"><span style="color: blue;">www.fpraswfl.org</span></span></a><span class="xapple-converted-space"><span style="font-family: "CenturyGothic",serif; font-size: 14pt;"> </span></span><span style="font-family: "CenturyGothic",serif; font-size: 14pt;">for information or to register.</span></o:p></span></div>
<div class="xmsonormal" style="margin: 1em 0in;">
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">Another
great speaker has joined our exciting line-up: <b>Roger Pynn, APR, CPRC!</b></span></div>
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">Pynn
is president of Curley & Pynn Public Relations & Marketing
Communications. He co-founded the firm in 1984 after both corporate and agency
public relations positions. He started his career with the <em>Orlando
Sentinel</em> where he was a reporter and editor.</span><br />
<div class="xmsonormal" style="margin: 1em 0in;">
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">A
past president of both the PRSA and Florida Public Relations Association
chapters in Orlando, he received the Outstanding Public Relations Professional
award from FPRA in Orlando in 1987 and in 2009 received FPRA’s John W. Dillin
Award. He is the 2015-16 State President of FPRA and is the past chair
FPRA’s Counselors Network, made up of senior practitioners who have earned the
designation Certified Public Relations Counselor.</span></div>
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">For
his presentation at the 2015 PRU, Pynn will focus on the principles of good
planning. Be a good planner and register now! Early bird rates expire on
September 8. The conference will be at Florida SouthWestern State College, 8099
College Parkway, Fort Myers, 33919 from 8:30 a.m. to 4 p.m. Doors open at 8
a.m.</span><span style="font-family: "CenturyGothic",serif; font-size: 9pt;"><o:p></o:p></span><br />
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">This
year we are celebrating the 30<sup>th</sup><span class="xapple-converted-space"> </span>anniversary
of the Southwest Florida Chapter of FPRA. Our theme is “Thirty Years of Slicing
the PR-RPIE.”</span><br />
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;"></span><br />
<span style="font-family: "CenturyGothic",serif; font-size: 14pt;">Don't miss it!</span>FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-74035548865373802772015-09-04T21:06:00.001-07:002015-09-08T10:50:45.190-07:00See who's coming to PRU<br />
<h2 class="MsoNormal" style="margin: 0in 0in 0pt;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZgy3lrADti5xDtJJPIP9lmC2IsEP3c3Fjmw42RTWPBB-N_CUoKY7KnAAenVcxRMZGuuxDMh1rmCR185wdeMhiQxmP931gHqWt7QU76BZ9BVK5q_EvKhIcUBtuYD0_wc-BRAQAJkiMG7Q/s1600/fpra.pru.chrispic.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZgy3lrADti5xDtJJPIP9lmC2IsEP3c3Fjmw42RTWPBB-N_CUoKY7KnAAenVcxRMZGuuxDMh1rmCR185wdeMhiQxmP931gHqWt7QU76BZ9BVK5q_EvKhIcUBtuYD0_wc-BRAQAJkiMG7Q/s320/fpra.pru.chrispic.png" width="228" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZgy3lrADti5xDtJJPIP9lmC2IsEP3c3Fjmw42RTWPBB-N_CUoKY7KnAAenVcxRMZGuuxDMh1rmCR185wdeMhiQxmP931gHqWt7QU76BZ9BVK5q_EvKhIcUBtuYD0_wc-BRAQAJkiMG7Q/s1600/fpra.pru.chrispic.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><h2>
</h2>
</a><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="color: blue;">Kissimmee Utility Authority </span></span></h2>
<h2 class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="color: blue;"><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">VP </span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">of
Corporate Communications </span></span></h2>
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<span style="color: blue;">Joins 2015 PRU<o:p></o:p></span></h2>
<br />
<br />
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<span style="font-family: Calibri;"><span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="color: blue;"><strong>Chris Gent</strong></span>, APR, CPRC, Vice President
of Corporate Communications for Kissimmee Utility Authority, is our official
“Evaluation” speaker.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /><span style="font-family: Calibri;">
For the 2015 PRU conference, “Thirty Years of Slicing the PR-RPIE,” each of our
expert speakers are addressing one aspect of the RPIE model (Research,
Planning, Implementation and Evaluation).</span></span><span style="font-family: Calibri;"><span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Gent oversees communications,
marketing, advertising, media and public relations, employee outreach, special
events and corporate philanthropy for Florida’s sixth largest municipally owned
electric utility. He has been a member of FPRA since 1994 and served 11 years
on the FPRA state board of directors, including nine years on the executive
committee.</span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Chris spearheaded the FPRA conference
blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando
Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of
the Year in 2011. He earned his bachelor’s degree in communications from the
University of Central Florida and master’s degree in strategic public relations
from The George Washington University in Washington, DC, where he graduated
as valedictorian in 2011.</span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Chris not only serves as FPRA’s
immediate past president, but also sits on the boards of the Kissimmee/Osceola
County Chamber of Commerce, Florida Hospital Community Advisory Board,
Community Vision, Leadership Osceola County and Kissimmee Main Street.</span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-size: 14pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri;">The 2015 Public Relations University
workshop will celebrate the 30<sup>th</sup>anniversary of the SWFL chapter of
FPRA on Thursday, October 8 from 8:30 a.m. to 4 p.m. at Florida SouthWestern
State College, 8099 College Parkway, Fort Myers, FL 33919. Doors open at 8 a.m.
Registration is now open at </span><a href="http://www.fpraswfl.org/" target="_blank"><span style="color: purple;"><span style="font-family: Calibri;">www.fpraswfl.org</span></span></a><span style="font-family: Calibri;">. Early
bird rates expire on September 8!</span></span><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0tag:blogger.com,1999:blog-5391343954305931191.post-80594911790052753952015-08-27T13:34:00.000-07:002015-08-27T13:34:19.303-07:00<h2>
<b>Lessons from Conference</b></h2>
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77th Annual FPRA Conference<br /><i>PR Now: Stronger, Smarter, Faster</i></h3>
The 2015 FPRA Annual Conference, held earlier this month in Orlando Florida, equipped attending public relations professionals for success with high-caliber speakers, lively networking sessions, and several recognition ceremonies that honored outstanding PR achievements and accreditation.<br />
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General sessions and breakout presentations highlighted current and emerging trends, tools, and tactics that add value to the PR industry today. As keynote speaker Keri Potts shared during her general session, Captain of Your Own Career, “Keep an eye on the future and fight to stay on top . . . Figure out what is important to you, and go for that. Be flexible if necessary, but never lose hold of confidence.”<br />
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Potts encouraged her audience to make tough decisions about their career and aspire to do great things. Other speakers at the conference echoed these sentiments, and provided tips and techniques in numerous areas: branding, analytics, content development, media relations, social media strategy, and more.<br />
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Join this year’s conference scholarship recipients as they share key takeaways during the monthly membership meeting on Sept. 1. Don’t miss your opportunity to hear wisdom from PR practitioners from Walt Disney World Resort, Google, and the Poynter Institute. RSVP online at <a href="http://www.fpraswfl.org/event-registration/?ee=38">http://www.fpraswfl.org/event-registration/?ee=38</a>.<br />
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<br />FPRA SWFL Chapterhttp://www.blogger.com/profile/06411145827193978560noreply@blogger.com0