Thursday, March 27, 2014

APR Trivia

Question: The Accreditation in Public Relations measures a candidate’s aptitude on 10 KSA’s (Knowledge, Skills and Abilities). Which KSA has the most questions on the exam?
A.   Media Relations
B.    Research, Planning, Implementation and Evaluating Programs
C.    Ethics/Law
D.   Business Literacy

Answer: B. Thirty percent of the test questions involve Research, Planning, Implementation and Evaluating Programs.

President's Word

Hello fellow members,

Wow! Even though “season” is winding down, it’s been a busy few weeks and there’s more to come for the SWFL Chapter of FPRA and its members – you!

Thanks to you we greatly exceeded our Local Image Award entry goal, receiving a whopping 32 entries! Congrats to all the entrants for taking the time to submit their work and I look forward to seeing many, if not all, of you at the Local Image Awards event on April 22 at the Alliance for the Arts. I can’t wait to celebrate your successes with you! If you haven’t registered, do so now online.

Before Image, however, we have our annual non-profit event, “Marketing Your Mission: Being Good at Doing Good.” It will take place on April 18 at Edison State College and will offer attendees a wealth of information on how to effectively leverage public relations within the non-profit industry.

Also, I’m excited to share we will be hosting the next quarterly state board meeting in Fort Myers on May 2 and 3. We invite you to come out to the reception on Friday evening at Hotel Indigo (more details to come) and meet other PR professionals from around the state. If you’re interested in taking on a leadership role in the chapter one day, I’d also encourage you to attend the state board meeting on Saturday morning. If you’re interested, feel free to contact me.

Finally, don’t forget Jessica Clark, APR is putting together the slate for next year’s leadership. If you’d like to learn about how you can enhance your membership and get more involved as a member of the leadership team or board, feel free to contact her.

Thank you for being a member of the Southwest Florida chapter of FPRA and for what you bring to our profession. See you soon and don’t forget to - Think FPRA!

Samantha Scott, APR

Tuesday, March 25, 2014

Congratulations, Kirsten O'Donnell!

Kirsten O'Donnell of Goodwill Industries was chosen as this month's FPRA Member Profile in the March e facts from State! She's just one of our many exemplary PR professionals in the chapter and we are excited to see her recognized by state.

Read Kristen's post in the newsletter by clicking here.

Wednesday, March 19, 2014

Don't Forget - Register for April Events!

Two HUGE April Events You Don't Want to Miss!

Be Good at Doing Good (Formerly Pro Bono Day):

Friday, April 18, 8:00 a.m. to 11:00 a.m. at Edison State College

The Florida Public Relations Association Southwest Florida Chapter and Public Relations Society of America Gulf Coast Chapter have teamed up to present Be Good at Doing Good: Marketing Your Mission.

Six local PR and media professionals from Fort Myers and Naples will provide information and tips on the following topics: Branding, Content Marketing, Fundraising and Special Events, Donors and Volunteers, Press Releases and Public Speaking. The list of guest speakers includes; Heidi Taulman, APR, Lee BIA Builders Care; David Essel, Certified Motivational Speaker; Gail Dolan, MBA, President of Dolan Marketing Services Inc; Kate Gooderham, APR, CPRC, President of Gooderham and Associates; Lynn Schneider, APR, CPRC, Vice President Marketing and Communications, Shell Point; and Brandi Broxson, Editor, Naples Daily News.
Admission will be $10 per attendee, which will include the full presentation and a light breakfast. Click here to register now.
Edison State College is located at 8099 College Parkway, Fort Myers Nursing Building, AA-177.

2014 Local Image Awards:

Tuesday, April 22, 6:00 p.m. to 7:30 p.m. at Alliance for the Arts

Don't miss out on your chance to see who takes home this year's coveted Grand All Image Award at the Southwest Florida Chapter Image Awards Ceremony! RSVP for the 2014 Local Image Awards by Monday, April 7. Admission is $40 per attendee, which will include wine and hors d'oeuvres. Click here to register or call (239) 590-4504.
Alliance for the Arts is located at 10091 McGregor Boulevard, Fort Myers.

Thanks to our 2014 sponsors:
The Lee County Port Authority, Cappelli’s Catering, Florida Weekly, Susan Bennett Marketing and Media LLC, Alliance for the Arts, Full Circle Productions, Vissagio Community Consulting, Pulse Technology Solutions, Pushing the Envelope, LCEC and Flame Productions/Internet.

Tuesday, March 18, 2014

A list of your best friends - the local media! Download your list today

Hey, Members! Did you know that you can receive a FREE comprehensive list of all the local media contacts in the FPRA SWFL Chapter's area? Visit the website at to download your free copy.

Hey, Non-members! We didn't forget about you. You can also obtain a copy of our media list by contacting Trish Robertson at or by calling her at 772-538-2157. There is a fee of $35 per annual list for non-members.

Edison State College is hiring! Apply today!

Looking for a new job? Edison State College has a position available that's closing THIS MONDAY! Visit our job bank now to get your application materials in on time!

Never visited the job bank? Click here to visit our website and log in. This is a great free service we offer to our valuable FPRA SWFL Chapter Members.

Visit now before the jobs are closed!

Thursday, March 6, 2014

Deadline approaching for Image Awards!

The deadline is approaching to submit projects!

Tuesday, March 11 at 5:00 p.m. is the final deadline to submit your Local Image Awards entry to the team at the Lee County Port Authority. All entries should be submitted to the team at the Southwest Florida International Airport on the third floor.

Please let the ladies know if you're planning to submit a project by emailing Vicki Moreland.

All winners will receive their awards at the event on April 22nd at Alliance for the Arts in Downtown Fort Myers from 6 p.m. to 7:30 p.m.