Tuesday, May 19, 2015

Social Media Corner- The New Must-Have App


In the ever-growing world of social media there is yet another channel that PR pros will need to know about, Periscope. There are similar apps available, but currently Periscope seems to be the hot-topic in social media. It has a wide-range of users from celebrities promoting their new movies, to presidential hopefuls addressing voters, to parents sharing their baby’s first steps.   
 
Recently purchased by Twitter, Periscope is a video streaming app that allows users to easily relay live video globally from their phones. Your followers can view your video, make comments and send hearts. Sending hearts is similar to a like on Facebook, but on Periscope users can send as many hearts as they desire. Periscope is still fairly new, so there are some kinks that need to be worked out. For example, the app is only available on iOS devices, however the release of the Android version is said to be in the works. Another issue is users are broadcasting certain events illegally, so there is a lot of talk about copyright issues.
 
For PR professionals, this app provides another way to engage with your audience. It’s hard to predict the success of new apps, but the way Periscope is trending, it’s definitely something communicators should familiarize themselves with.  The app can be downloaded for free and if you sign up through your Twitter account it will help you connect with other users. 
 
Source:
  1. https://www.periscope.tv/about
  2. https://medium.com/@periscope/up-periscope-f0b0a4d2e486

Sunday, May 17, 2015

Member Spotlight: Margo Brewster


Margo Brewster is the new director of marketing and development for the Foundation for Lee County Public Schools. Margo Brewster comes with a wealth of experience having spent the last eight years at First Bank where she was instrumental in establishing relationships and acquiring new accounts within the community. She has also spent the last three years volunteering her time on several event committees and fundraisers.


Margo joins The Foundation as Marketing & Development Director as they continue successfully providing educational tools and resources to the teachers and students within our community. Margo is a native resident of Fort Myers and grew up attending Lee County Public Schools. She has played a role in the success of fundraisers benefitting many local organizations including Relay for Life, Goodwill Industries of SWFL, the Greater Fort Myers Chamber of Commerce, and PACE Center for Girls.

Tuesday, April 28, 2015

PRSA Radiance Award Deadline Approaching

Have a great PR campaign that was strategic and successful? Consider entering in the PRSA Radiance Awards 2015!

Save $20 per entry by submitting your Radiance Awards entries by May 1. Take this opportunity to showcase your talents and demonstrate your value to your executives and clients.

Apply for a Radiance Award by Friday, May 1.

The applications are easy. Just complete a 2-page summary for a campaign award or a 1-page summary for a tactic/product award. Then gather your supportive materials and submit everything electronically. Forget about postage. You can even pay for your entries online. The final deadline for entries is May 15.

View the full details in the Call for Entries.

Winners will be announced at the awards gala at the Sunshine District Conference in Orlando. Entries submitted by Friday are only $50 for members and $75 for non-members.


Thursday, April 23, 2015

May Guest Speaker- Teresa Morgenstern


As the Director of Communications and Public Information Officer for Florida SouthWestern State College, Teresa brings more than 20 years of public relations and marketing experience. Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and
feature writing from Ball State University, Muncie, Ind. before moving to Naples in 1990. She has worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency and a large corporation. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. In 2010 she joined FSW.

Over the years, she has been involved with several non-profit and civic organizations. She is a founding member and served as the 2006 president of Public Relations Society of America (PRSA)/Gulf Coast Chapter. In 2010-2011 and 2012-2013, she was honored
 by the Student Government Association (SGA) at Florida SouthWestern State College with the “Above and Beyond” award.

She also served as the public relations director for the Taste of Collier for 10 years, and was selected by Gulfshore Business magazine as a Top 40 Under 40 business
 professional. She has won multiple Image Awards from the Florida Public Relations Association (FPRA) for excellence in public relations, in addition to five Telly Awards for excellence in short videos and television commercials. She graduated from Leadership Collier in 2010 and Leadership Lee in 2014. Since 2011, she has served as the chair of the editorial board of Business Currents magazine, the monthly publication of the
Greater Naples Chamber of Commerce, and twice has been named “Contributor of the Year.” Also in 2014, she was named a finalist for the APEX Award by the Women in Business of the Greater Fort Myers Chamber of Commerce. She presented at the Association of Florida Colleges fall convention, representing FSW as the 2014 Exemplary Practice Award winner for the college’s name change/branding and marketing campaign.


2015 FPRA Southwest Florida Chapter Image Award Winners

SOUTHWEST FLORIDA CHAPTER OF THE FLORIDA PUBLIC RELATIONS ASSOCIATION


Division A - Public Relations Programs

A-3 Institutional

IMAGE AWARD

Tiffany Whitaker

Samantha Scott, APR

Entry: Rise Up – The Pushing the Envelope Internship Program


AWARD OF DISTINCTION

Florida SouthWestern State College

Studio FSW

Entry: The ABC’s of ESC to FSW


AWARD OF DISTINCTION

Jessica Boles

The Rapid Launch of DeSoto Psychiatric Services

A-4 Public Information


AWARD OF DISTINCTION

Priority Marketing

Conservancy of Southwest Florida

Entry: Conservancy of Southwest Florida Pelican Injury Prevention Campaign



A-6 Internal

GRAND ALL IMAGE AWARD

IMAGE AWARD

JUDGES’ AWARD

Carla Ulakovic

East County Water Control District

East County Water Control District’s Internal Health and Wellness Program


AWARD OF DISTINCTION

LCEC Public Relations

HUB Project Team

Entry: Creating a HUB for employee morale


AWARD OF DISTINCTION

CONRIC PR & Marketing

Entry: Lee County Bar Association

A-7 Promotional/Marketing


AWARD OF DISTINCTION

Samantha Scott, APR

Lisa Davanzo

Entry: The Grand Opening of Six Bends



A-9 Special Events

IMAGE AWARD

Priority Marketing

Salvation Army

Entry: Salvation Army – The Call Week


AWARD OF DISTINCTION

Samantha Scott, APR

Lisa Davanzo

Entry: Six Bends Grand Opening Week

Division B - Printed Tools of Public Relations



B-6 News Release

GRAND IMAGE AWARD

IMAGE AWARD

CONRIC PR & Marketing

Entry: Ford’s Garage

Division C - Audio/Visual/Online Tools of Public Relations



C-2 Online Audience Engagement

GRAND IMAGE AWARD

IMAGE AWARD

Tiffany Whitaker

Diana Leadley

Entry: Best Catch


AWARD OF DISTINCTION

Goodwill Industries of Southwest Florida - Communications &

Development Department

Entry: Goodwill Celebrates 10,000 Likes



C-5 Video – Internal 

AWARD OF DISTINCTION

Lee B.I.A. Builders Care

Lennar

Bill Rogers Productions

Entry: Lee B.I.A. Builders Care & Lennar Focused Acts of Caring Program Video



C-9 Video – Promotional/Marketing

AWARD OF DISTINCTION

CONRIC PR & Marketing

Entry: Spada Salon & Day Spa



C-11 Website

IMAGE AWARD

The Lee County Port Authority Public Affairs Team

Entry: Southwest Florida International Airport Website Redesign


AWARD OF DISTINCTION

CONRIC PR & Marketing

Entry: United Way Website

Division D - Student Projects in Public Relations



D-5 Public Relations Campaign

GRAND IMAGE AWARD

IMAGE AWARD

JUDGES’ AWARD

FGCU FPRA Student Chapter Board of Directors

Entry: FGCU FPRA Internship Fair 2014

Monday, April 20, 2015

Social Media and Journalists

As PR professionals, we know how important it is to correctly pitch stories and communicate with journalists. We know most journalists prefer an email over a phone call, but how do journalists feel about communication on social media? Is it okay to pitch stories via their Facebook page? Is engaging with them socially on Instagram or Twitter appropriate? PR Daily posted a great article exploring “The Dos and Don’ts of social media pitching” that answers these questions and more. The article gives further detailed responses and the reasoning behind the answers, but below is a brief synopsis of the top social media sites and best communication practices on each:

·      Twitter
o   Okay to socialize with journalists?
§  Yes.
o   Okay to pitch stories to journalists?
§   If you must.
·      Google+
o   Okay to socialize with journalists?
§  Yes.
o   Okay to pitch stories to journalists?
§  Probably not.  
·      LinkedIn
o   Okay to socialize with journalists?
§  Yes.
o   Okay to pitch stories to journalists?
§   Yes.  
·      Blogs/Tumblr
o   Okay to socialize with journalists?
§  Sure.
o   Okay to pitch stories to journalists?
§   No.
·      Facebook
o   Okay to socialize with journalists?
§  No, unless you are personal friends.
o   Okay to pitch stories to journalists?
§  No.
·      Instagram
o   Okay to socialize with journalists?
§  Sure.
o   Okay to pitch stories to journalists?
§   Nope.

            Communicating with journalists is a must in the PR profession, but knowing how to communicate appropriately is key to successful relationships among PR professionals and journalists. As previously mentioned, the article is far more detailed and is definitely worth the read.


Wednesday, March 18, 2015

APR Celebrates 50 Years of Professionalism

By Heidi Taulman, APR
President, Southwest Florida Chapter of the Florida Public Relations Association

Publicists. Event Planners. Spin Doctors.

For years, those were the perceptions of the public relations practitioner. In the early days of the 20th century, there was some truth to them. Lack of training and ethical standards on the part of some practitioners perpetuated the negative perception of individuals who claimed to be public relations “professionals.”

In today’s world, the emergence of Accreditation has helped to bring stronger credibility to the public relations profession, especially by practitioners who have chosen to complete the strenuous process that leads to it. Being able to use the initials APR (Accredited in Public Relations) is a mark of distinction for public relations practitioners who commit to the profession through ethical practices and sound judgment, strategic perspectives, knowledge of best practices and the use of the research-planning-implementation-evaluation process.

Accreditation supports the maturation of the field of public relations, helping it move toward becoming a true profession similar to others that require certification or credentialing. Ethics are and have been a central part of the Accreditation process. Once professionals are Accredited in Public Relations, they are required to follow a strict code of ethical standards.

Hiring managers and clients who choose Accredited public relations professionals know that they have chosen strategic thinkers who have demonstrated skills and abilities necessary to advise executives or managers on how best to establish and maintain the relationships necessary to meet organizational objectives. These professionals have completed the Accreditation process and are committed to maintaining that Accreditation through professional and personal development. That sets Accredited professionals apart from other practitioners.

Today, eight professional organizations compose the Universal Accreditation Board (UAB) and participate in the Accreditation process, including the Florida Public Relations Association (FPRA).  In Southwest Florida, 27 members of the Southwest Florida Chapter of FPRA proudly display the APR initials after their names.

The Southwest Florida Chapter of FPRA places a major emphasis on professional development to its membership with its 24-member volunteer Board of Directors and leadership team. The chapter does this by sharing education each month, hosting an annual, one-day seminar, PRU, focused on public relations with speakers from around the state, participating in state association activities including an annual three-day conference, annual 10-week study sessions to prepare for Accreditation and many other activities such as events and tours with the local media, pro-bono activities with area nonprofits and more.

Providing credentials is as important now as it ever has been in the past. FPRA has provided me the great opportunity to join in its efforts to advance our profession. This year marks the 50th anniversary of APR. It is a process that continues to evolve, but it is a process that has brought credibility to an important profession that has wide-ranging impact. Remember that the next time you need a public relations professional.