Wednesday, December 17, 2014

Facebook Changes in 2015 And The Affect On Your Business Page

Facebook recently announced that in January 2015 it will begin restricting certain posts that are currently allowed on business pages. According to Facebook, these changes are being made after surveying “hundreds and thousands of people” about the content in their feeds. They found that those surveyed were more interested in seeing their friend’s stories and less interested in seeing promotional posts from business pages. They went on to say that users still wanted to see posts from pages that they like, but they would like the posts to be less promotional.       

Facebook stated the three consistent traits that those surveyed felt were too promotional; and therefore, will begin restricting are:

1.     Posts that solely push people to buy a product or install an app.
2.     Posts that push people to enter promotions and sweepstakes with no real context.
3.     Posts that reuse the exact same content from ads.

To ensure your fans continue to see your posts, strive to engage instead of sell. Posting a good mix of organic and paid posts will help keep your audience reach from declining.  Use this change as a reminder that your Facebook page should showcase your business while establishing connections with your fans. If your budget allows, now may be the time to hire a social media expert to help you navigate the new changes and start 2015 off on the right track.    

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Thursday, November 20, 2014

November Speaker Ned Pope, explained how to take your business to the "Next" level

At the November luncheon, Ned Pope from Florida Next explained how his organization works with Floridians around the state to help build a better Florida. Florida Next works with young people, small businesses, entrepreneurs, etc. helping them take their ideas/products/services to the next level. Florida Next helps these people create actual plans of action, financial support and execution "running it like a business, not a charity." Florida NEXT has built relationships with large corporate and private donors and helps put the donors in contact with the entrepreneurs. Pope referred to the approach as the "nice shark tank" or "dolphin tank." Throughout his presentation Pope stressed the importance of asking donors what they want to get out of their sponsorship and also being sure to think mobile with your organization/company/event website. Pope stated that more people access the internet via mobile devices than standard computers and so it's crucial to make sure your website has a mobile version.

Ned Pope is a fifth generation Floridian with a long track record of success in project management and implementation. In his time at the Florida NEXT Foundation, he has implemented programs such as Give Day Tampa Bay and Impact Forums. Pope previously served as the vice president of Alternative Dispute Resolution and Project Management for the Collins Center for Public Policy, where he directed and administered six court- ordered mediation programs and a statewide mediation program sponsored by Fannie Mae.



Pope also served under Alex Sink as director of external affairs during her administration as chief financial officer of Florida. Before taking that position he served as the Department of Financial Services’ primary certified contract negotiator, representing the state as lead negotiator in the 2008 Worker’s Compensation Medical Case Management Project. In 2007, Pope co-managed and developed the nationally recognized searchable contract transparency website, currently known as “FACTS”. Before going to work directly for DFS he served as the operations manager for the agency’s Hurricane Insurance Mediation Program, administered by the Collins Center from 2004-07.

Ned Pope is a 2001 graduate of Georgia Southern University, with a Bachelor of Science degree in Print Management/Publishing, and 2004 graduate of Florida State University, with a Master of Science degree in Communications, New and Interactive Technology. He is also the owner and CEO of the Pope Management Group, a project management firm that consults private companies on workflow efficiency and compliance with their government contracts.


Pope lives in Tampa with his wife, Merris, daughter, Avery, and son, Miles.

Wednesday, November 19, 2014

Member Spotlight- Trish Robertson

Trish Robertson is the Election Communications Coordinator for the Collier County Supervisor of
Elections Office. The Communications Coordinator maintains working knowledge of Federal and State Election Laws and internal practices and procedures serving as a supportive role to the entire Elections Office. Trish creates, manages and distributes communications for the Elections Office through various media outlets, office publications and social media channels. Additionally, she works closely with the Training and Voter Outreach Departments assisting in the development and execution of election worker recruitment strategies, election worker trainings, and voter education.

Trish is a proud member of the Florida Gulf Coast University alumni where she earned her Bachelor’s Degree Cum Laude in Communications with a concentration on Public Relations.
Trish has been a member for the SWFL Chapter of FPRA since 2011 and currently serves as the President-Elect.

In her free time, Trish volunteers as a Girl Scout Leader for Troop 100 and enjoys gardening and DIY projects.


W: (239) 252-8052
C: (772) 538-2157
TrishRobertson@colliergov.net

Local Image Awards 2015- Think Strategically!

Even though the deadline for entries is three months away, your Local Image Team is preparing for the 2015 Local Image Awards. And, so should you!

Review your work from January 2014 through the competition deadline of March 11, 2015, to look for potential Local Image entries. Think strategically by being selective and determining the best category for your project. The key to success is meeting all the criteria of a public relations program: Problem Statement/Situational Analysis, Research, SMART (Specific, Measurable, Attainable, Realistic, Timely) Objectives, Audience, Action Plan/Implementation, Evaluation and Budget. You can even find Golden Image winning entries from previous years on the FPRA website at www.fpra.org that can help you see what it takes to get an award. 

If you are on the fence about entering in general or want to talk a project through with someone, we are here to help. Your Local Image Team can be a great sounding board for a question on whether to enter something or if you are not sure which category to enter. We are here to assist you and make the process easier. 

In addition, we are once again calling on some chapter “Image Experts.” If you have never entered before or some time has passed, you may need a little bit of guidance. Just let us know and we will work with you or find an Image Buddy! This program has helped several of our members succeed in entering – and winning – in Local and Golden Image. Image Buddies are there to offer encouragement and advice on how to submit an award-winning entry. This hands-on experience should help you feel more comfortable about asking questions and make entering Local Image a little less intimidating.


If you have any questions about Local Image and/or would like help from an Image Buddy, please contact Vicki Moreland at vbmoreland@flylcpa.com or 239-590-4502.

Maintaining Social Media Presence During The Holidays

The holidays are right around the corner! This means more parties and events, jam-packed calendars, and hopefully, a little time off from work to enjoy the season with family and friends. Recent statistics show that two-thirds of shoppers will use social media to find gifts, so maintaining your company’s presence on all of your social media channels is essential. With a little advanced planning, you can come up with a strategy to ensure you continue to connect with your audience during this busy time of year.

One of the first things you should do is put together a content calendar for all of your social media platforms. Having posts planned in advance is always helpful, but during the busy holiday season it will ensure you consistently have something to share. Be sure your plan contains a good mix of content types and interesting posts to keep your followers engaged. Utilize the excitement of the holidays and keep important dates in mind such as Black Friday and Cyber Monday when trying to come up with ideas.

Once you’ve created your calendar, take the time to schedule your posts. You can schedule Facebook posts up to six months in advance using their scheduling tool.  Other platforms, such as Instagram and Twitter, don’t have that option, so you’ll need to use a managing system such as Hootsuite to schedule those posts. The scheduling process is very easy, but it does take some time, so the sooner you can start the better. While it’s not always recommended, linking your Twitter and Facebook accounts during this period is an option. In doing this, you will only have to schedule the posts on one platform.

 A good strategy in place will ensure that you won’t overlook your audience during this eventful time of year. Create a plan, schedule your posts, and check “Social Media” off of your holiday to-do list. This will also help ease some stress, so you can enjoy the holidays while continuing to engage with your fans and promote your business.

Resources:



Wednesday, October 22, 2014

November Speaker-Ned Pope on Mobilizing the Next Generation

Ned Pope is a fifth generation Floridian with a long track record of success in project management and implementation. In his time at the Florida NEXT Foundation, he has implemented programs such as Give Day Tampa Bay and Impact Forums. Pope previously served as the vice president of Alternative Dispute Resolution and Project Management for the Collins Center for Public Policy, where he directed and administered six court- ordered mediation programs and a statewide mediation program sponsored by Fannie Mae.

Pope also served under Alex Sink as director of external affairs during her administration as chief financial officer of Florida. Before taking that position he served as the Department of Financial Services’ primary certified contract negotiator, representing the state as lead negotiator in the 2008 Worker’s Compensation Medical Case Management Project. In 2007, Pope co-managed and developed the nationally recognized searchable contract transparency website, currently known as “FACTS”. Before going to work directly for DFS he served as the operations manager for the agency’s Hurricane Insurance Mediation Program, administered by the Collins Center from 2004-07.

Ned Pope is a 2001 graduate of Georgia Southern University, with a Bachelor of Science degree in Print Management/Publishing, and 2004 graduate of Florida State University, with a Master of Science degree in Communications, New and Interactive Technology. He is also the owner and CEO of the Pope Management Group, a project management firm that consults private companies on workflow efficiency and compliance with their government contracts.


Pope lives in Tampa with his wife, Merris, daughter, Avery, and son, Miles.

2014 PR University

Kicking off PRU this year was the director of marketing and business for Park Royal Hospital and former FPRA president, Lynn Schneider, APR, CPRC. Speaking on the 5 W's of PR research, Lynn shared her expertise in using Hendrix's ROPE or Marston's RACE method in developing strategic, public relations campaigns based on research. Hint: Research, Objectives, Program, and Evaluation. 

Mayela Rosales, executive vice president of Media Vista Group provided the group with insight into the Hispanic market right here in Southwest Florida. According to statistics Mayela shared, the buying power of Hispanics is estimated to grow by 1.5 trillion by 2015 and we are #35 for the Hispanic DMA in the country. When considering your marketing efforts, don't forget to include a Spanish language component as you can easily include this growing demographic. 

Keith Grossman, attorney and owner of Grossman Law Firm, spoke on creating a paradigm shift to not only manage conflict, but to channel that conflict into a better solution. The key to not only coming to a compromise, but to a collaboration is what Keith calls the PEACE method; Pause, Ear (listen), Create strategy and Engage or ignore. Try it the next time you need to manage unhappy clients!

Storytelling Marketing? Many of us questioned how often we would be able to use Erik Stafford’s 7 plot types, 7 Power Tools and 7 Emotional Triggers when very often we’re writing news releases or advertorials. However, Erik (creative director of ISOOSI Marketing Agency) quickly explained that you can easily incorporate one of two of these practices when posting to social media, drafting blog articles, editorial articles, pitching to media….the list goes on.

Susan Bennett, president of Susan Bennett Marketing & Media, taught us all a few things about how to take our careers in public relations and marketing to the next level. By constantly building relationships, thinking in terms of results, developing your own style to stand out from the crowd and never being satisfied with the status quo, you might just see your opportunities skyrocket!

Chief Stephanie Spell has worked for the Collier County Sheriff’s office for many years and her expertise shone through. Combining social media, advertorial inserts in Naples Daily News, developing a new branding logo and constantly building stronger relationships within the community, Stephanie completely revamped the image of the Sheriff’s office. Click here to view the now famous Safety Video.

Our last speaker flipped our world upside down when he stated that the adage, “The more you can do, the more successful you’ll be” was a lie. According to author, national radio and television host, David Essel, M.S. we should all put our focus on one area of our lives and focus on that. Whether it be your career, your relationships with others, your relationship with yourself, your finances, your health or your spirituality, focus on the one area you’ve been ignoring and watch your life change for the better. When you put your attention on one area and maximize your potential you will see your efforts return to you in kind. Essel explained that once you get rid of a fixed mindset (ex. I can’t find a job because there are no jobs available in this town) and adopt a growth mindset you will begin to change and the world around you will change. “Do that which you don’t want to do, but to get to the next level you have to.”