Tuesday, January 19, 2016

How much do you know about mosquitoes?

We bet you'll learn even more if you join us at Lee County Mosquito Control March 1.

1. What natural phenomenon increased mosquito activity by 500 percent in one study?
A full moon.

2. How many mosquito species are known to be in the United States?

And more fun facts:
  • Mosquitoes are known from as far back as the Triassic Period – 400 million years ago. They are known from North America from the Cretaceous – 100 million years ago.
  • There are about 2,700 species of mosquito. There are 176 species in the United States.
  • The average mosquito weighs about 2.5 milligrams.
  • The average mosquito takes in about 5-millionths of a liter of blood during feeding.
  • Mosquitoes find hosts by sight (they observe movement); by detecting infra-red radiation emitted by warm bodies; and by chemical signals (mosquitoes are attracted to carbon dioxide and lactic acid, among other chemicals) at distances of 25 to 35 meters.
  • Mosquitoes fly an estimated 1 to 1.5 miles per hour.
  • Salt marsh mosquitoes can migrate up to 40 miles for a meal.
  • Bigger people are often more attractive to mosquitoes because they are larger targets and they produce more mosquito attractants, namely CO2 and lactic acid.
  • Active or fidgety people also produce more CO2 and lactic acid.
  • Smelly feet are attractive to certain species of mosquitoes – as is Limburger Cheese.
  • Dark clothing has been shown to attract some species of mosquitoes more than lighter colored clothing.
  • Movement increased mosquito biting up to 50% in some research tests.

January lunch at the police academy

In the first of 2016's planned offsite lunches on Jan. 5, we met at the Southwest Florida Public Service Academy in Fort Myers for a tour, talk and lunch.
The academy's Todd Everly told us about the criminal justice and fire fighting courses conducted there in a semi-military style. The academy is affiliated with the Lee County School District and Fort Myers Technical College.
We toured the building, a former elementary school (with some short facilities to show for it), and saw classrooms, workout room, the fire tower and other sights. We returned for a delicious barbecue lunch and discussed the image of law enforcement today and asked Everly questions.
In other business, we welcomed new member Logan Peters from Robb & Stucky and thanked our sponsors, LCEC, Charlotte Behavioral Health Care, iPartner Media Flame Productions and Florida Southwestern University.

January Member Spotlight: Robin Griffiths

Robin has been with Gulf Coast Humane Society since 2014.  Her career began in Saudi Arabia  with Litton Corporation’s National Defense Program. By the mid 1980s she developed a taste for multimedia which included marketing and sales positions with several companies including Gannett Corporation, Waterman Broadcasting, WINK TV and a local publication company, Nautical Mile Media Group. In 2009 Robin developed her own media consulting business, RS Media Group, in which she worked with the marine and auto industry focusing on media buys and public relations.

Originally from Parsons, Kan., Robin grew up in Springfield, Mo.  Her 20-year career in multimedia has included working with many celebrities. She has modeled professionally, traveled extensively and has been involved in various charitable organizations. Her passion is writing and she is currently working on her first book. She enjoys all types of outdoor activities and still loves to travel.  

Robin and her husband live in Bokeelia with their two rescue dogs, Bo (Bocephus) and Ti (Tiberius).

Monday, January 18, 2016

What's new in digital branding and marketing?

2016 is here and so are new trends in digital branding and marketing. From mobile video advertising to online reputation management, marketers are once again adjusting and transforming strategies to keep up with recent changes. The following infographic shares the top 10 digital marketing trends we’ll see in 2016:

Source: www.prdaily.com/Main/Articles/10_digital_branding_and_marketing_trends_to_watch_19830.aspx 

Monday, January 4, 2016

Crisis PR: A DO, a DON'T and protesters with dead fish pictures

When a dam burst in Brazil, causing a flood of wastewater to cascade out of an iron ore mine – resulting in 17 deaths and hundreds of leveled homes as well as the worst environmental disaster the country had ever seen – two public relations spokesmen illustrated the best and worst in crisis communication. The involved companies were BHP and Vale.

The former addressed the issue immediately. The latter didn’t, and cast blame on another company with which it was doing business.

The fallout from there involved protests by people who covered themselves in mud and carried pictures of dead fish.

Read the story from Insurance Journal here.

Tuesday, December 22, 2015

Start thinking about your IMAGE!

Local Image Awards 2016:
Think strategically!

Even though the deadline for Local Image entries is three months away, your local Image team is preparing for the 2016 Local Image Awards. And so should you!
 Look at your work product and think about its potential for being submitted for a Local Image Award. As you plan or participate in projects from January 2015 through the competition deadline of March 4, 2016, try to determine if it will meet the Image standards. Also, study the Image Award categories - maybe the special event didn’t meet all the objectives you set, but the speech you wrote for the CEO to give during the event exceeded expectations and changed the attitude of the audience. Be smart - always look at all the elements of a campaign and try to find the perfect fit. Also, entries this year will be submitted electronically, so collect and organize your support materials digitally, which will make it much easier to prepare and submit your entry in March.
If you have never entered before, need a little bit of guidance or a nudge, then you might just need an Image Buddy! Your Local Image Committee has seasoned “Image Experts” who will be there to offer encouragement and advice on how to submit an award-winning entry. We can give you one-on-one help with a trusted and knowledgeable “buddy” – so you will feel more comfortable about asking questions and make entering Local Image a little less daunting.
If you have any questions about the Image entry process or Image Buddy program, please contact Vicki Moreland at vbmoreland@flylcpa.com or 239-590-4502.


Thursday, December 17, 2015

Who is at the keyboard?

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005. Pew Research reports have documented in great detail how the rise of social media has affected such things as work, politics and political deliberation, communications patterns around the globe, as well as the way people get and share information about health, civic life, news consumption, communities, teenage life, parenting, dating and even people’s level of stress.

Social Networking Use Has Shot Up in Past Decade

Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013.1 At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.
The figures reported here are for social media usage among all adults, not just among those Americans who are internet users. In many previous Pew Research reports, the share of social media users has been reported as the proportion of internet users who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline. In this report, a broader picture of the American landscape is presented, and so the figures are based on the entire adult population.
Across demographic groups, a number of trends emerge in this analysis of social media usage:
  • Age differences: Seniors make strides – Young adults (ages 18 to 29) are the most likely to use social media – fully 90% do. Still, usage among those 65 and older has more than tripled since 2010 when 11% used social media. Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005.
  • Gender differences: Women and men use social media at similar rates – Women were more likely than men to use social networking sites for a number of years, although since 2014 these differences have been modest. Today, 68% of all women use social media, compared with 62% of all men.
  • Socio-economic differences: Those with higher education levels and household income lead the way – Over the past decade, it has consistently been the case that those in higher-income households were more likely to use social media. More than half (56%) of those living in the lowest-income households now use social media, though growth has leveled off in the past few years. Turning to educational attainment, a similar pattern is observed. Those with at least some college experience have been consistently more likely than those with a high school degree or less to use social media over the past decade. 2013 was the first year that more than half of those with a high school diploma or less used social media.
  • Racial and ethnic similarities: There are not notable differences by racial or ethnic group: 65% of whites, 65% of Hispanics and 56% of African-Americans use social media today.
  • Community differences: More than half of rural residents now use social media – Those who live in rural areas are less likely than those in suburban and urban communities to use social media, a pattern consistent over the past decade. Today, 58% of rural residents, 68% of suburban residents, and 64% of urban residents use social media.
What follows is an overview of changes over time in social media by various demographic groups. A full archive of Pew Research Center reports on different social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn as well as about social media usage on mobile devices in general can be found at: http://www.pewinternet.org/topics/social-networking/.

Social Media Usage by Age: Ubiquitous Among Youngest Adults, Notable Among Older Adults

Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. At the same time, there has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today.

Young Adults Still Are the Most Likely to Use Social Media

Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
While usage among young adults started to leveled off as early as 2010, since then there has been a surge in usership among those 65 and older. In 2005, 2% of seniors used social media, compared with 35% today.

Social Media Usage by Gender: A Shifting Balance Over Time, With Parity Today

In 2005, 8% of men and 6% of women used social media.

Women and Men Use Social Networking Sites at Comparable Rates

Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center

Starting in 2009, women started using social media at slightly higher rates than men, although this balance has shrunk yet again in recent years. Today, 68% of women and 62% of men report social media usage, a difference that is not statistically significant.

Social Media Usage by Educational Attainment: Those With Higher Education Levels More Likely to be Social Media Users

Those who have attended at least some college are more likely than those with a high school diploma or less to use social media, a trend that has been consistent since 2005. In that year, 4% of those with a high school diploma or less used social media, along with 8% of those who attended some college and 12% of college graduates.

Those With Lower Levels of Education Are Less Likely to Use Social Media

Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less.
At the same time, the share of those with a high school diploma or less who use social media has grown more than tenfold over the past decade.

Social Media Usage by Household Income: Those Living in Affluent Households More Likely to Be Social Media Users

There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than $30,000 used social media, compared with 12% of those living in household earning $75,000 or more.

Those in Higher Income Households Lead the Way

Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Those differences have persisted even as each group has seen dramatic growth in usage.
Today, 78% of those living in the highest-income households use social media, compared with 56% of those in the lowest-income households – a 22-point difference.

Social Media Usage by Race/Ethnicity: Consistent Similarities

When it comes to race and ethnicity, trends in social media adoption are defined by similarities, not differences. Whites, African-Americans and Hispanics have broadly adopted social media at the same brisk pace.

Racial Differences Not Very Evident as Social Media Usage Has Grown

Created with Highcharts 4.1.4Among all American adults, % who use social networking sites, byracial/ethnic groupAmong all American adults, % who use social networking sites, by racial/ethnic groupWhite, non-HispanicBlack, non-HispanicHispanic20062008201020122014020406080
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
In 2005, 6% of African-Americans, 7% of whites and 10% of Hispanics used social networking sites. Today, those figures stand at 56% of African-Americans and 65% of both whites and Hispanics.

Social Media Usage by Community Type: More Than Half of Rural Residents Now Use Social Media

Adults who live in rural communities have historically been the least likely to use social media. In 2005, 5% of rural residents, 7% of suburban residents and 9% of urban residents reported social media usage. Today, 58% of rural residents, 68% of suburban residents and 64% of urban residents use social media.

Rural Citizens Have Consistently Lagged Behind

Created with Highcharts 4.1.4Among all American adults, % who use social networking sites, by communitytypeAmong all American adults, % who use social networking sites, by community typeUrbanSuburbanRural200620082010201220140204060802011Rural: 43
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
  1. The data reported here result from a general question about whether people use social networking sites of any kind, rather than an aggregation of individual site usage. No data is available from 2007.