Friday, June 26, 2015

On the fence about FPRA conference? Check out why you should say YES!

Your friends and colleagues have a lot to say about their experiences at FPRA annual conference.  Check out what the Southwest Florida Chapter members of FPRA have to say below....#thinkFPRA!

Karen Ryan, APR, CPRC   

Heidi Taulman, APR   


Trish Robertson   https://youtu.be/5MiL-Mb8i98


Barbara Anne Urrutia  http://youtu.be/wataw_-JK8k

Angie Strait, APR  https://youtu.be/43yGDnRP2-A

Jessica Potts  http://youtu.be/T8rsK_dqklg 

Jaimie Duthoy, APR    http://youtu.be/c6lLT0jhlcM 


Carla Ulakovic  https://youtu.be/jFNAKODQb9o

Tiffany Whitaker  https://youtu.be/GsiTollL5js 

Susan Bennett, APR, CPRC   http://youtu.be/m-KuIypN4TY 

Kara Winton, APR, CPRC  https://youtu.be/jKG-6t8nP7o

Laura Puerto, APR  https://youtu.be/NbZa0HAKSMY

Nancy Johnson   https://youtu.be/rEJW2r_8V3s



Tuesday, June 16, 2015

Sneak Peak at the June 25 Social Media Breakfast

Our Social Media Breakfast is fast-approaching! We’ve assembled a panel of experts who will share their social media knowledge on Thursday, June 25.  Each panelist will discuss a different topic and give you tips and new strategies on how to transform your social media marketing. Read on to find out the inside scoop on the panelists and what they’ll be sharing!

Theresa Ayers, owner of The Get Smart Web will be talking about the Top 4, most current social media trends. Connie Ramos-Williams, owner of Conric PR & Marketing Publishing will be addressing the topic of creating a social media strategy. Andrea Fortin, Chair of Digital Media & Communications at Hodges University will speak about blogging. Ginny Cooper, owner of My Cooper Group will educate you with some Do’s and Don’ts of social media. Finally, Tiffany Whittaker, Director of Business Development and Account Services with Pushing the Envelope will close by explaining how to measure ROI with social media.


Join fellow FPRA members and community professionals for what is sure to be an informative morning! The Social Media Breakfast will be held at the Embassy Suites from 8-10 a.m. on Thursday, June 25. Admission is $40 for FPRA members, $50 for nonmembers and $15 for members of the FPRA student chapter. For more details or for sponsorship opportunities, contact Jessica Potts at (941) 347-6407 or e-mail jpotts@cbhcfl.org. To register for the event, click here

Tuesday, May 19, 2015

Social Media Corner- The New Must-Have App


In the ever-growing world of social media there is yet another channel that PR pros will need to know about, Periscope. There are similar apps available, but currently Periscope seems to be the hot-topic in social media. It has a wide-range of users from celebrities promoting their new movies, to presidential hopefuls addressing voters, to parents sharing their baby’s first steps.   
 
Recently purchased by Twitter, Periscope is a video streaming app that allows users to easily relay live video globally from their phones. Your followers can view your video, make comments and send hearts. Sending hearts is similar to a like on Facebook, but on Periscope users can send as many hearts as they desire. Periscope is still fairly new, so there are some kinks that need to be worked out. For example, the app is only available on iOS devices, however the release of the Android version is said to be in the works. Another issue is users are broadcasting certain events illegally, so there is a lot of talk about copyright issues.
 
For PR professionals, this app provides another way to engage with your audience. It’s hard to predict the success of new apps, but the way Periscope is trending, it’s definitely something communicators should familiarize themselves with.  The app can be downloaded for free and if you sign up through your Twitter account it will help you connect with other users. 
 
Source:
  1. https://www.periscope.tv/about
  2. https://medium.com/@periscope/up-periscope-f0b0a4d2e486

Sunday, May 17, 2015

Member Spotlight: Margo Brewster


Margo Brewster is the new director of marketing and development for the Foundation for Lee County Public Schools. Margo Brewster comes with a wealth of experience having spent the last eight years at First Bank where she was instrumental in establishing relationships and acquiring new accounts within the community. She has also spent the last three years volunteering her time on several event committees and fundraisers.


Margo joins The Foundation as Marketing & Development Director as they continue successfully providing educational tools and resources to the teachers and students within our community. Margo is a native resident of Fort Myers and grew up attending Lee County Public Schools. She has played a role in the success of fundraisers benefitting many local organizations including Relay for Life, Goodwill Industries of SWFL, the Greater Fort Myers Chamber of Commerce, and PACE Center for Girls.

Tuesday, April 28, 2015

PRSA Radiance Award Deadline Approaching

Have a great PR campaign that was strategic and successful? Consider entering in the PRSA Radiance Awards 2015!

Save $20 per entry by submitting your Radiance Awards entries by May 1. Take this opportunity to showcase your talents and demonstrate your value to your executives and clients.

Apply for a Radiance Award by Friday, May 1.

The applications are easy. Just complete a 2-page summary for a campaign award or a 1-page summary for a tactic/product award. Then gather your supportive materials and submit everything electronically. Forget about postage. You can even pay for your entries online. The final deadline for entries is May 15.

View the full details in the Call for Entries.

Winners will be announced at the awards gala at the Sunshine District Conference in Orlando. Entries submitted by Friday are only $50 for members and $75 for non-members.


Thursday, April 23, 2015

May Guest Speaker- Teresa Morgenstern


As the Director of Communications and Public Information Officer for Florida SouthWestern State College, Teresa brings more than 20 years of public relations and marketing experience. Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and
feature writing from Ball State University, Muncie, Ind. before moving to Naples in 1990. She has worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency and a large corporation. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. In 2010 she joined FSW.

Over the years, she has been involved with several non-profit and civic organizations. She is a founding member and served as the 2006 president of Public Relations Society of America (PRSA)/Gulf Coast Chapter. In 2010-2011 and 2012-2013, she was honored
 by the Student Government Association (SGA) at Florida SouthWestern State College with the “Above and Beyond” award.

She also served as the public relations director for the Taste of Collier for 10 years, and was selected by Gulfshore Business magazine as a Top 40 Under 40 business
 professional. She has won multiple Image Awards from the Florida Public Relations Association (FPRA) for excellence in public relations, in addition to five Telly Awards for excellence in short videos and television commercials. She graduated from Leadership Collier in 2010 and Leadership Lee in 2014. Since 2011, she has served as the chair of the editorial board of Business Currents magazine, the monthly publication of the
Greater Naples Chamber of Commerce, and twice has been named “Contributor of the Year.” Also in 2014, she was named a finalist for the APEX Award by the Women in Business of the Greater Fort Myers Chamber of Commerce. She presented at the Association of Florida Colleges fall convention, representing FSW as the 2014 Exemplary Practice Award winner for the college’s name change/branding and marketing campaign.


2015 FPRA Southwest Florida Chapter Image Award Winners

SOUTHWEST FLORIDA CHAPTER OF THE FLORIDA PUBLIC RELATIONS ASSOCIATION


Division A - Public Relations Programs

A-3 Institutional

IMAGE AWARD

Tiffany Whitaker

Samantha Scott, APR

Entry: Rise Up – The Pushing the Envelope Internship Program


AWARD OF DISTINCTION

Florida SouthWestern State College

Studio FSW

Entry: The ABC’s of ESC to FSW


AWARD OF DISTINCTION

Jessica Boles

The Rapid Launch of DeSoto Psychiatric Services

A-4 Public Information


AWARD OF DISTINCTION

Priority Marketing

Conservancy of Southwest Florida

Entry: Conservancy of Southwest Florida Pelican Injury Prevention Campaign



A-6 Internal

GRAND ALL IMAGE AWARD

IMAGE AWARD

JUDGES’ AWARD

Carla Ulakovic

East County Water Control District

East County Water Control District’s Internal Health and Wellness Program


AWARD OF DISTINCTION

LCEC Public Relations

HUB Project Team

Entry: Creating a HUB for employee morale


AWARD OF DISTINCTION

CONRIC PR & Marketing

Entry: Lee County Bar Association

A-7 Promotional/Marketing


AWARD OF DISTINCTION

Samantha Scott, APR

Lisa Davanzo

Entry: The Grand Opening of Six Bends



A-9 Special Events

IMAGE AWARD

Priority Marketing

Salvation Army

Entry: Salvation Army – The Call Week


AWARD OF DISTINCTION

Samantha Scott, APR

Lisa Davanzo

Entry: Six Bends Grand Opening Week

Division B - Printed Tools of Public Relations



B-6 News Release

GRAND IMAGE AWARD

IMAGE AWARD

CONRIC PR & Marketing

Entry: Ford’s Garage

Division C - Audio/Visual/Online Tools of Public Relations



C-2 Online Audience Engagement

GRAND IMAGE AWARD

IMAGE AWARD

Tiffany Whitaker

Diana Leadley

Entry: Best Catch


AWARD OF DISTINCTION

Goodwill Industries of Southwest Florida - Communications &

Development Department

Entry: Goodwill Celebrates 10,000 Likes



C-5 Video – Internal 

AWARD OF DISTINCTION

Lee B.I.A. Builders Care

Lennar

Bill Rogers Productions

Entry: Lee B.I.A. Builders Care & Lennar Focused Acts of Caring Program Video



C-9 Video – Promotional/Marketing

AWARD OF DISTINCTION

CONRIC PR & Marketing

Entry: Spada Salon & Day Spa



C-11 Website

IMAGE AWARD

The Lee County Port Authority Public Affairs Team

Entry: Southwest Florida International Airport Website Redesign


AWARD OF DISTINCTION

CONRIC PR & Marketing

Entry: United Way Website

Division D - Student Projects in Public Relations



D-5 Public Relations Campaign

GRAND IMAGE AWARD

IMAGE AWARD

JUDGES’ AWARD

FGCU FPRA Student Chapter Board of Directors

Entry: FGCU FPRA Internship Fair 2014