Tuesday, August 19, 2014

PRU Speaker Profiles - Mayela and Orlando Rosales

 MAYELA ROSALES - Executive Vice President

Mayela is the Executive Vice President of Media Vista Group, LLC and host of the most popular Spanish language TV show in Southwest Florida, D’Latinos. Originally, from Maracaibo, Venezuela, she earned a degree in Journalism and Communications from the prestigious University of Zulia and spent 12 years in TV commercial production, created international advertising campaigns and produced television programs.  While in Venezuela, she belonged to the board of Associated Creative Directors of the International Advertising Agency, “DDB Needham Worldwide.”
Mayela Rosales has pioneered the development of local-Spanish content in Southwest Florida and has become a Latina leader in the local television as well as the community. As a result of this success, in April 2005, Cape Coral, Florida’s Mayor Arnold Kempe proclaimed April 1 as “Mayela Rosales Day” in honor of her civic and charitable contributions to the Hispanic community.
United States Congressman Mario Diaz-Balart delivered a special recognition from Congress, as they honored Mayela as one of 10 most influential women in the United States in 2009. Her name will forever be carved in stone in the Capitol of the United States, Washington D.C.  The Puerto Rican Chamber of Commerce of Southwest Florida also recently recognized Rosales as one of the most influential women in Southwest Florida in 2008. 
In 2008 Mayela Rosales participated in the Broadcast Leadership program at the NAB in Washington DC. The program is designed specifically for executives who desire to acquire and manage TV or Radio stations in US. The program allowed Mayela Rosales to meet and establish relationships in the Media industry at a National level with leaders from the broadcast industry.
Mayela excels in the production and business development side of the company, overseeing D’Latinos executive production, coordinating creative and efficient advertising campaigns for clients, and she brings new businesses to the company that translates into additional revenue.  Mayela is a relationship cultivator who benefits the company by providing an influential reputation for Media Vista Group, LLC.
Mayela makes time to be active in many civic and charitable organizations in Southwest Florida as part of board of directors, including The Conservancy of Southwest Florida and Fifth Third Bank. She is also founder of the Council for Hispanic Business Professionals.  She has supported innumerable events for non-profit organizations like Ronald McDonald House, Hospice of Naples, Catholic Charities, Literacy Volunteers and the Ave Maria University Golf Tournament.
As the public visibility of her organization increases, her role and responsibility as a “Latina Leader” also grows to fertilize the company’s relationship with its audiences and to create valuable information for the growing Hispanic Community.


ORLANDO ROSALES - President and CEO

Orlando Rosales is President and CEO of Media Vista Group, LLC.  Originally from Maracaibo, Venezuela, he has embraced entrepreneurship in the United States.
Rosales is the principal original and creator of D’Latinos. Orlando earned a degree in Computer Science with a vast experience in developing smart computer systems, sophisticated programming databases for human resource departments and direct marketing data processing for several companies. 
Rosales touts excellence in the work place with 15 years of experience managing programmers and creating expert systems that convert complicated business process into simple, profitable and accessible to the end user. His entrepreneur point of view was initially born working inside a challenging petroleum company named PDVSA in Venezuela where he began his computer engineering career developing a division dedicated to creating new technology software, computer based training.  The program developed by Orlando trains employees and preserves the “knowledge” of the experts in the fields of Engineering, Human Resources, and Drill Perforation.
When he and his wife, Mayela immigrated to the United States he continued working as a software developer with marketing companies to reduce manual processes and incorporate more automated procedures. In 2001, Orlando Rosales continued his full time job while creating a new venture, Media Vista. His leadership has influenced all aspects of Media Vista Group’s production and growth of operations including new media product development, review of legal requirements, agreements and negotiations with cable companies and compliance with FCC regulations.
Orlando’s experience has provided him with a wealth of experience as a business owner, media platform innovator with a focus on business responsibility to minimize costs and maximize results. Orlando also excels at developing creative concepts for new product and service development. He is a visionary and coaching leader who provides development support to staff and also creates new ways to grow the business and evaluates and acts upon opportunities to expand his company’s footprint. 
In 2007 Orlando Rosales participated in the Broadcast Leadership program at the NAB in Washington DC. The program is designed specifically for executives who desire to acquire and manage TV or Radio stations in US. The program allowed Orlando Rosales to meet and establish relationships in the Media industry at a National level with leaders from the broadcast industry.

Orlando is actively involved in the community and belongs to The Council for Hispanic Business Professionals and the Naples International Film Festival Board of Directors. His passion and love for new strategy, challenges and entrepreneurial spirit makes him extremely aware about making changes and taking decisions when time and money requires, is the key to be a smart business owner.

Monday, August 18, 2014

The pay gap between PR and journalism is on the rise. What does this mean for PR pros?

Over the last 10 years, public relations professionals have seen an increase in average income. That's great to some, but unfair to those they work most closely with - journalists. While public relations salaries are on the rise, journalists compensation hasn't kept up.

The gap in salaries is increasing and the number of journalists is decreasing. In the long run, what will this do for the public relations professionals who rely so heavily on the media to get their stories out?

Click here to view the whole story on the discrepancy in pay between journalists and PR practitioners.

PRU Speaker Profile - Susan Bennett, APR, CPRC



Susan Bennett, President of Susan Bennett Marketing & Media, is a public relations veteran with more than 35 years experience in helping her clients succeed. Her career has included executive positions with Gannett Co., where she served on the launch team of USA TODAY and as Marketing Director of The News-Press in Fort Myers. She is among Florida’s most honored public relations professionals with more than 200 awards for her work, including special commendations from former Presidents Ronald Reagan and Jimmy Carter. Susan’s firm works with businesses, both large and small, as well as non-profit organizations to help them accomplish their marketing goals through innovative, creative solutions. For example, she created the Grande Dames Tea for the PACE Center for Girls, and the Edison-Ford Gala for the Edison-Ford Winter Estates Foundation, among many other special events such as the Community Easter Sunrise Service at City of Palms Park and the annual Community Prayer Breakfast for 1,400 community leaders on the National Day of Prayer. In the area of civic involvement, she served as a trustee of the Southwest Florida Community Foundation for 28 years, is a past Chairman of the Board of the Foundation and now is a Trustee Emeritus. 

PRU Speaker Profile - Chief Stephanie Spell

Chief Stephanie Spell
Collier County Sheriff’s Office
(239) 252-0400  •  Stephanie.Spell@colliersheriff.org

EXECUTIVE PROFILE
A member of Sheriff Kevin Rambosk’s executive command staff responsible for leadership regarding all matters of a large law enforcement agency.

EDUCATION
Master of Arts, Administration Barry University Miami, FL
Bachelor of Applied Science - Public Safety Administration Edison State College, Ft. Myers, FL

PROFESSIONAL EXPERIENCE
Collier County Sheriff’s Office
Chief, Community Engagement Department
Responsible for providing leadership to integral components of the agency including Public Affairs, Crime Prevention, Planning and Research, Victim Advocate, Senior Services, Volunteers, Minority Affairs and Crime Analysis.  Report directly to the Sheriff and provide Chief-of-Staff type duties for his office.  Provide strategic advisement to the Sheriff on issues impacting the community and the agency.  Responsible for all organizational branding, message delivery programs, positioning strategies and crisis communications.
Director, Communications Division
Responsible for the emergency communications function of the agency, including 9-1-1 operations, radio dispatch operations, and emergency medical dispatch quality assurance.  Created budgets and provided leadership to team of approximately 120 staff members.
Various progressive Leadership Positions
Emergency communications positions from Dispatcher to Communications Training Officer.
Barry University
Adjunct Professor, Management and Marketing

COMMUNITY STEWARDSHIP:
Leadership Collier Class of 2015 Chair
Youth Haven Board Member
Leadership Collier Class of 2014 Chair
Leadership Collier Foundation Board of Directors
Farm City BBQ Executive Committee
Greater Naples Chamber of Commerce, Business Currents magazine
Greater Naples Chamber of Commerce, Editorial Board
Collier Child Care Resources, Inc. Board of Directors
Grace Place for Children and Families Board of Directors, past member
4H Foundation of Collier County Board of Directors, past member
Leadership Collier Class of 2013 Vice-Chair
Leadership Collier Class of 2010
Leadership Institute Class of 2006

AWARDS
2013 Women of Power  - Naples Florida Weekly
2013 Command Recognition
2007 Teamwork Award
2005 Command Recognition
2001Unit Citation
2000 Unit Citation


Thursday, August 14, 2014

Laura Puerto, APR, wins 2014 Doris Fleischman Award!

Congratulations to one of our long-time chapter members, Laura Puerto, APR, who's most deservingly been awarded the Doris Fleischman Award at the state conference!

The Doris Fleischman Award is intended to honor the heretofore unrecognized contributions an
individual FPRA member has made to the public relations profession and/or to FPRA. In essence, this is an "unsung" hero award, intended to reward that individual who consistently provides support and
assistance to the organization.

The Fleischman Award was established to honor the achievements and contributions of Doris
Fleischman, business partner and wife of Edward L. Bernays, the "father" of public relations.
The award recognizes those FPRA members, who, like Ms. Fleischman, make contributions to the field of public relations through their consistent, tireless efforts. The award is meant to honor a member for
his/her "behind the scenes" work and FPRA volunteer efforts that go unnoticed by chapter members
and are not recognized by other awards programs.

Thursday, August 7, 2014

PRU 2014 Speakers Announced!

PRU isn't until October but registration is open now for the 2014 "Climbing the PR Ladder" event! We even have a few speakers lined up to tell you about! Click here to register now and catch the early bird registration rates.

David Essel 
About: 
David Essel, M.S. is an Author, National Radio and Television Host, Master Life, Business and Relationship Coach, Adjunct Professor, All Faiths Minister, Addiction Recovery Coach and International Speaker. His mission is to inspire others to reach their own exceptional potential in their business and personal life. His purely positive national radio show of 23 years, “David Essel Alive!,” is heard on iHeart Radio every Saturday from 6-9pm EST. David’s professional presentations on how to lead a passionate and inspiring life have drawn rave reviews from corporations such as Chico’s, NestlĂ©, and Boeing, media outlets such as FOX and Premiere/Clear Channel Radio, as well as non-profit organizations like the March of Dimes and Unity Church. David Essel offers coaching and group sessions via phone to anywhere in the world. For more information call (941) 266-7676 or visit davidessel.com.

Keith Grossman 
About:
Keith helps individuals and businesses manage conflict more comfortably. Keith is an attorney, a Family and Circuit Civil mediator certified by the Supreme Court of Florida, an Arbitrator qualified by the Florida Supreme Court, a trainer, a facilitator, and a conflict management coach working with individual’s one-on-one. Keith’s goal is to offer solutions to conflict at an early stage so that his clients stay out of court, don’t go broke, and preserve relationships.

Keith has worked with businesses as a lawyer, a trainer, and a facilitator. His services center around communication skills, conflict management skills, and consensus building. Keith has frequently lectured and facilitated training programs and has written articles on conflict management topics. He also is the writer of the conflict management blog ResolvingConflictsNow.com.

Keith graduated from the University of Florida with a law degree as well as a Bachelor of Science in Journalism. He is a Past President of the Lee County Bar Association, as well as a member of the Collier County Bar Association, Collaborative Professionals of Southwest Florida, International Association of Facilitators, American Society for Training and Development, and Society for Human Resource Management.


Erik Stafford
About:
Erik Stafford comes from an advertising and design background and have won numerous awards over the past fifteen years, including several AAF-ADDY Awards and some other ones with equally important sounding names.

As Creative Director at ISOOSI Marketing Agency, Erik has worked with a wide range of companies around the globe, and he has consulted "behind the scenes" on several high-profile launches and marketing campaigns, providing his expertise to increase responsiveness and conversions.

Erik is widely recognized as an Internet Marketing expert, and his direct response design and conversion tactics have been responsible for millions in sales.

Erik and his family live in the small town of Cape Coral, Florida. When he's not working, he can usually be found reading, cooking vegan meals, or sleeping on the beach.

Wednesday, July 30, 2014

August APR Trivia



Question: Which is NOT a KSA (Knowledge, Skills and Abilities) competency measured on the written exam for Accreditation in Public Relations?
A.    Media Relations
B.     Research, Planning, Implementation and Evaluating Programs
C.     Social Media
D.    Business Literacy
Answer: C. Social Media. This is an important communications medium and public relations tactic, but not a KSA evaluated on the exam.