Wednesday, August 12, 2009

Conference Winds Down, SWFL Chapter is still Sizzilin'

Though conference is cooling down, several SWFL members are still sizzlin' after their big win at last night’s 52nd Annual Golden Image Awards!

Bringing home Golden Image Awards for public relations programs were Susan Bennett, APR, CPRC, of Susan Bennett Marketing & Media along with Debra Webb, APR and Dena Geraghty of the Lee PACE Center for Girls for the “Grand Dames Tea”; Carolyn Rogers, APR, CPRC and Mary Briggs, APR, CPRC of Briggs & Rogers Marketing & PR for the “Southwest Florida Wine & Food Fest”; and Phyllis Ershowsky, APR, CPRC along with Bill Valenti and Lee Golden of Florida Gulf Bank for the bank’s “Downtown Detour Survival Program”.

Kate Gooderham, APR, CPRC, Ken Gooderham, and Tina Haisman, APR, CPRC of Gooderham & Associates earned an Award of Distinction for the “American Beach News Service”. Melinda Isley of M.Creative, and Sarah Owen of the Community Cooperative Ministries, Inc. won an Award of Distinction and a Judges’ Award for CCMI’s “NoFood4You” campaign.

Judges’ Awards in this division also went to Mary Briggs, APR, CPRC and Carolyn Rogers, APR, CPRC of Briggs & Rogers Marketing and PR for Mark Loren Jeweler’s “Mother’s Day Program”; and to Pamela Nulman, APR, CPRC, SWFL Susan G. Komen for the Cure and Marie Mosely, APR for the Susan G. Komen Southwest Florida “Race for the Cure”.

Winners in the division for printed tools of public relations were the Shell Point Communications Team for “Shell Point Life Monthly Magazine”; Melinda Isley of M.Creative, Lucy Costa of Promotional Incentives and Sarah Owen of the Community Cooperative Ministries, Inc. for CCMI’s “NoFood4You” t-shirt; and the Lee County Library System’s “Bookmobile Exterior Design”. Each of these teams won both a Golden Image Award and a Judges’ Award.

Also in the printed tools division, The Lee County Port Authority Public Relations Team earned both an Award of Distinction and a Judges’ Award for the “LCPA Employee Newsletter.”

Audio Visual tools of public relations are also recognized. Winning both a Golden Image Award and a Judges’ Award in this division was the Shell Point Communications Team for their video “Shell Point Today Process Improvement Hiatus”. The “Grand Dames Tea” DVD won a Judges’ Award for Susan Bennett, APR, CPRC, of Susan Bennett Marketing & Media along with Debra Webb, APR and Dena Geraghty of the Lee PACE Center for Girls, and Todd Schultz of NBC-2.

The Florida Public Relations Association conducts the Golden Image Awards competition annually to recognize outstanding public relations programs in Florida and encourage and promote the development of public relations professionalism in our state. Awards include the Golden Image Award, Award of Distinction and Judges’ Award.

Kudos to all of our members for their great accomplishments!

Monday, August 10, 2009

Summer is Heating Up as FPRA Annual Conference

The SWFL Chapter of FPRA is well represented in Boca Raton this week for the PR on F.I.R.E. Annual FPRA Conference. Chapter President Ginny Cooper, President-Elect Kathleen Taylor, APR, VP of Member Relations Phyllis Ershowsky, APR, CPRC, and Karen Ryan APR, CPRC will also be blogging from the sessions at the conference web site.

Hot off the presses...

The SWFL Chapter is on FIRE at this year's annual conference! Our chapter has just received the President's Award for Accreditation and Certification;the President's Award for Technology; and the President's Award for Chapter Administration (the Orlando Chapter also won this award). Go Team! :)

The Chapter Administration Award recognized the chapter’s excellence in management. A new chapter Web site designed by Upton Technology Group and administered by chapter President Ginny Cooper, along with the chapter’s efforts in social media led by Emerging Communications Chair Carla Ulakovic was responsible for the receipt of the Technology Award. The chapter’s dedication to professional development was honored with the Accreditation & Certification Award. Credentialing Chair Mary Briggs, APR, CPRC and Vice President of Professional Development Kate Gooderham, APR, CPRC led qualified candidates through the rigorous processes to achieve the APR (Accredited in Public Relations) and CPRC (Certified Public Relations Counselor) professional designations.

Did you know...

The Southwest Florida Chapter has the largest number CPRC-credentialed members in the state!

If you would like to keep up-to-date with whats sizzlin' at conference check out the official conference blog!

For all of you tweeple, information is also available @fpra and @swfl_fpra.

Tuesday, August 4, 2009

August Meeting Heats up with Jeopardy: PR Ethics

Chapter Business
PRU- High Tech, High Touch is just around the corner!
Mark your calendars for Friday, Oct. 9
The PRU committee is finalizing the details for the can't miss event. So keep an eyeon your mail!
Pay Pal has been incorporated into our chapter website (sigh of relief). Members and guests must continue to register online and then fill in the Pay Pal information. The process has not been perfected yet, so bear with us as we work through the kinks!
Changes in meeting dues are effective at the Sept. meeting. Members: $18, Guests: $25 For those who do not pre-register, you will be assessed a $5 walk-in charge. We will also be charging for no-shows.

Conference is just around the corner and membership catching F.I.R.E- FPRA's Annual Conference that is! Keep checking for updates live from conference on:

Rocking Chair: This month's Rocking Chair goes to Deborah Shane for her work as programs chair. Congrats Deborah!

A big thanks goes out to this year's Chapter President, Ginny Cooper, for all of her hard work and dedication. FPRA SWFL has had a great year full of fantastic flavor incorporating fabulous firsts, fun, friendships and a foundation to continue paving new public relation avenues. Thank you, Ginny!

Do do do do, Do do do, do, do do, do, DOOT, do do do...

The pressure was on today as members and guests split into three teams to battle it out during a Ethics in PR Jeopardy game. On the line-- gift certificates to Red Salon of Cape Coral.

How do you think you would have stacked up in this tough competition?

Test your knowledge.

Today's categories: History, Truth or Consequence;Utmost Discretion; Clients and Employers, Ethical Education


Q1 - 1906
Q2 - 1938
Q3 - 1987
Q4 - 2000
Q5 - Edward Bernays

History Answers:

A1 - When did Ivy Lee present the declaration of principles?
A2 - When was FPRA founded?
A3 - What year did FPRA approve the Uniform Code of Ethics?
A4 - When was the PRSA Member Code of Ethics approved?
A5 - Who was the founding father of modern public relations

Truth or Consequence

Q1 - Commitment to ethical practice
Q2 - Bar or expel from FPRA
Q3 - Dual obligations
Q4 - Free inquiry
Q5 - Accuracy & Truth

A1- What is FPRA’s view on ethics?
A2- What are consequences of breach of ethics?
A3 - What does a PR professional have to balance between client/employer And democratic process?
A4 - What do members have to respect from clients, the public and the media?
A5 - What are standards to which members must adhere?

Utmost Discretion
Q1 - Public Naming
Q2 - Specific results & achievements
Q3 - Competing interests
Q4 - Gifts & Commissions
Q5 - Reputations of fellow practitioners

A1- What do members need to be prepared to identify regarding clients and employers?
A2 - What should a PR professional NEVER guarantee?
A3- What should never be represented without express consent of those concerned?
A4 -What should a member not accept from clients & employers unless given express consent?
A5 - What should a member NEVER Intentionally damage?

Clients and Employers

Q1 - Confidence & Privacy
Q2 - CSR
Q3 - Greenwashing
Q4 - Lying, spin-doctoring & deception
Q5 - The three R’s

A1- What should a memberscrupulously protect for present,former and prospective clients?
A2 - What is Corporate Social Responsibility?
A3- What is the habit of representing “green” practices inaccurately?
A4 - What do critics among journalists, policymakers and laymen often associate with the PR profession?
A5 - What are reputation, relationships and responsive rectitude?

Ethical Education
Q1 - Systemizing, defending and recommending concepts of right and wrong behavior
Q2 - Dialogic ethics
Q3 - Advocacy Ethics
Q4 - Pre-emptory ethics research
Q5 - Underlying values

A1- What is ethics?
A2 - What was the system ancient Greek philosophers used to allow all parties to be heard?
A3 - What is the system whereby PR professionals represent the Clients or employers point of view?
A4 - What should a member do before a crisis of conflicting ethics ensues?
A5 - What should the PR professional fully understand about organizations
before developing an ethics strategy for them?


Final Q - What should the PR professional fully understand about organizations
before developing an ethics strategy for them?

Final A - What has dramatically affected PR Ethics in the 21st century?

How did you do in the FPRA SWFL PR Ethics Jeopardy?
It was a spirited battle between, Super Past Presidents, M&Ms, and Team Awesome, but the winner of today's game and Red Salon certificates was...(drumroll)...Team Awesome!

Photos from today's luncheon are posted at our Facebook page

Hot New Opporunites - FPRA on F.I.R.E:

FPRA's Annual Conference offers opportunities to ALL members. Even if you cannot attend conference, you can still join in the fun!

We just got word of a HOT new opportunity that could just sweep you and 4 friends/family members to Orlando for a two-night stay at the Loew’s Royal Pacific Resort and four (4) two-day Universal Studios park passes for a weekend of fabulous fun courtesy of Universal Studios. This gift package is valued at $1,000

Proceeds raised from the auction of this item will go to benefit the FPRE Foundation. The Foundation provides scholarships for students studying public relations and for our members for professional development and accreditation. Test your luck today for a chance to win a weekend getaway!

To enter your name in this drawing click here to make a $10 donation. Donations are not required and your name can be entered in this drawing by faxing your name, chapter name and phone number to (941) 906-1556.

FPRA will have you on the edge of your seat as the winner of this amazing package is announced at the on Monday, August 9 at the HOT STUFF/COOL CASH auction fundraiser.

Announcer Message: You do not have to be present to win. However, if you would still like to attend conference it is not too late to register!