Wednesday, September 9, 2009

PR University - High Tech, High Touch

In just one month, FPRA will host PR University (PRU) at Harborside Event Center in Downtown Fort Myers from 9 a.m. until 5p.m.

Brian Solis, Futureworks – Social media guru from Silicon Valley. Has published several books and his most recent is “Putting the Public Back in Public Relations”. He is going to be passionately talking about how PR pros need to expand their scope by engaging everyday people and connecting with them in order to get their messages out in a broad scale. (books will be available for signing!)

Michael Goldberg, Zimmerman PR – His agency experience spans nearly 20 years with clients such as Hershey’s, Crocs, PepBoys, Target, Party City and many more he will share his knowledge of building a brand and the importance of strategic thinking as a PR professional. He will challenge us to grab the joy stick and really start driving!

Judd Cribbs, WINK-TV – Who better to tell us what is NOT news? Journalist today are looking for the techy, touchy stories. With a variety of mediums to keep their audience informed, limited staff and a much faster paced news arena, only the best pitches make their list. After Judd’s tips, your story will have a better chance!

Newt Barrett, Content Marketing Strategies, Tina Haisman Public Relations, Lynn Schneider, Shell Point – Real life stories of what type of content you should be providing, how to sell the idea of social media or technology to your boss or client and what to do-or not to do, when your company shows up in a blog. This panel of seasoned professionals share their words of wisdom!

And there’s more! All attendees receive:

· 2GB Flash Drive

· Bennett’s Fresh Roast beverages and to-die-for donuts

· Scrumptious boxed lunch

· Norman Love confections snack pack

· Reception at Hotel Indigo immediately following the event

Traveling to Fort Myers just for the event? Hotel Indigo is offering PRU guests a special: If you book a Friday night room, you will receive a free night certificate!

Attendance for this full-day event is only $75 for FPRA members, $90 for non-members, $30 lunch only. You don’t want to miss it!! Register at today! Seating is limited!

Special thanks to our sponsors: Briggs & Rogers Marketing & PR, Nulman PR & Marketing, mCreative, LCEC, Lee Memorial Health Systems, Florida Weekly, Hotel Indigo, Bennett’s Fresh Roast CafĂ©, Promotional Incentives, Charlotte Harbor Estuaries, Harborside Event Center, Norman Love