Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.
Tuesday, March 22, 2016
Take it from Aristotle
Want to write persuasive PR copy? An article posted by the Content Marketing Institute alleges that all you need to do is follow Aristotle's lead, which means keep in mind that ethos, pathos and logos.
See here: What Aristotle Knew