Wednesday, October 9, 2013

October Member Spotlight - John Rowland

John Rowland is the General Manager of VizMarket – a highly sophisticated Smartphone app which contains 9 years worth of meticulous detail on businesses, professionals, organizations within Lee & Collier County.  Among other ambitious goals, VizMarket seeks to help local companies and non-profits take advantage of the rapidly growing trend of Mobile Marketing.  With a soon-to-launch website portal, area professionals can instantly reach thousands of SW Florida residents and visitors at a fraction of the cost of traditional advertising.  A centralized Events calendar is also being built, and will aggregate every type of event in the area, allowing PR agents and others to easily post events.  The app will also capitalize on existing online campaigns by linking to specific URL’s, creating a viral effect that can catapult the marketing efforts of any company.  As a member of 12 chambers of commerce, multiple real estate boards and other local associations, VizMarket is poised to become the area leader in one of the most exciting marketing trends in the world.

Prior to his current position, John spent many years in Boston and New York City as an I.T. professional, helping companies take advantage of the latest advances in technology to become more efficient and grow their client base.  With a Bachelor’s degree in Accounting and a Master’s degree in Business Administration, he not only understands the “bottom line” of a company, but also what it takes to achieve a substantial return on investment, especially when it comes to incorporating technology into PR and marketing.

John and his wife of 6 years are full time residents of Bonita Springs.  In his free time, John enjoys listening to jazz and reggae music, playing guitar and watching old movies.  He is an avid supporter of anti-human trafficking efforts and hopes to someday open a shelter to house rescued victims.  He has a relentless passion for helping non-profit organizations achieve their goals, and allows them to utilize VizMarket at no charge.

No comments: