Wednesday, August 28, 2013
Student FPRA members recap on their experiences at Conference: Andrew Casademunt
As a Business Management major at Florida Gulf Coast University, the FPRA conference breakout sessions really helped me understand how public relations is important in the business community. When I went to the HMA, “When 60 Minutes Comes Calling” breakout session, it really gave me some important tips when it comes to interviewing reporters and trying to save your brand image. The breakout sessions gave me great tips and taught me that it is important to gather all of your data and have it ready to protect or attack the situation. I also liked the fact that the company gathered its information and was ready to interview with 60 minutes before they were called by the producers.