Thursday, February 28, 2013
February Member Spotlight
Intech Printing & Direct Mail Inc.
4408 Corporate Square
Naples, FL 34104
Sue Lampitt has spent the past 30 years of her career in southwest Florida representing the commercial print and direct mail industry. In her current position as sales and marketing director with Intech Printing & Direct Mail, Inc. Sue focuses on her clients, new business development, and client education. She continues to reach out into the community through charitable involvement, creative direct marketing methods and professional networking.
Her background in customer service, marketing, print and graphic design continues to add value when reaching out to new and existing clients. Sue believes in taking the time to understand the complexity of each client’s business and their objectives. This approach enables her to provide the right mix of services by sharing insight and best practices that enhance offset, digital print and direct marketing campaigns.
With the introduction of personalized digital variable data she relishes the opportunity to share how her clients are continuing to gain optimum results when this technique is applied to their direct marketing campaigns.
Working together with corporate accounts she has developed custom web-to-print portals to increase efficiencies in the ordering process. This method of ordering has enabled businesses to save time, dollars and add value to their daily operations.
How does the Public Relations profession play a role in the industry you are currently in?
“Although it is perceived that print is no longer a front runner in the communications mix, I have to argue that is not the case with the many successful companies that I am privileged to work with. The most effective campaigns include a mix of all media and direct mail continues to be the front runner in the growth of our business. With the use of variable data and creative marketing strategies we have been informed of excellent results coming from our clients!”
“I appreciate the opportunity to share a little bit about my background. Over the years I have met some wonderful friends that I have had the privilege of doing business with that are long-time members of FPRA. I have always enjoyed the camaraderie and educational aspect of this wonderful group and I am so happy to be involved again.”