Question: Candidates for Accreditation in Public
Relations must master the art of writing SMART objectives in the public
relations planning process. The acronym reminds candidates that objectives must
be: (S) Specific, (M) Measurable, (A) Attainable, (R) Realistic and (T) _____.
What does T stand for?
Answer: Timely. SMART objectives must be measured over
a specified time period.
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