Tuesday, December 11, 2012

Monthly APR Trivia: December

Question: Candidates for Accreditation in Public Relations must master the art of writing SMART objectives in the public relations planning process. The acronym reminds candidates that objectives must be: (S) Specific, (M) Measurable, (A) Attainable, (R) Realistic and (T) _____. What does T stand for?

Answer: Timely. SMART objectives must be measured over a specified time period.


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