Those of
you who attended FPRA’s Annual Conference know firsthand the awesome energy that
was flowing, but those who weren’t there had a chance to feel it through social
media. The social media posts highlighted favorite speakers and sessions and
announced and congratulated award recipients. They also showed how gorgeous
everyone looked at the Golden Image Awards banquet and made everyone’s mouth
water with the pictures of the infamous FPRA Chocolate Break and the Dillin
Dessert! These posts did more than make
those who didn’t attend want to mark their calendars for next year – they
trended on social media! The conference hashtag #FPRA2015AC was up to number
three during the Golden Image Awards banquet on August 11. Here are a few tips
to get your next event’s hashtag trending:
1.
Create a unique hashtag: Choose
a hashtag that is unique to your event. Be sure you check to see that it hasn’t
been used before and that it’s not been used in a negative way.
2.
Start the conversation: Start
using the hashtag in social media posts about the event and continue to use it
as you post updates and relevant information throughout the event.
3.
Let attendees know the official hashtag and ask them to use
it: Simply make attendees aware of the
official hashtag and ask them to use it when posting pictures or Tweeting about
your event.
4.
Offer incentives: Many
guests will use the hashtag without an incentive, but offering up some sort of
prize or even an upgrade at the event may give them more motivation.
These
are just a few tips to help your next event trend. If you missed the
conference, be sure to check out our Facebook and Twitter page to see our PR
superheroes in action at the conference and examples of the #FPRA2015AC
hashtag.
Resources:
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