Facebook stated the three consistent traits that those surveyed felt were too promotional; and therefore, will begin restricting are:
To ensure your fans continue to see your posts, strive to engage instead of sell. Posting a good mix of organic and paid posts will help keep your audience reach from declining. Use this change as a reminder that your Facebook page should showcase your business while establishing connections with your fans. If your budget allows, now may be the time to hire a social media expert to help you navigate the new changes and start 2015 off on the right track.