Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.
Wednesday, November 19, 2014
Maintaining Social Media Presence During The Holidays
The holidays are right around
the corner! This means more parties and events, jam-packed calendars, and
hopefully, a little time off from work to enjoy the season with family and
friends. Recent statistics show that two-thirds of shoppers will use social
media to find gifts, so maintaining your company’s presence on all of your
social media channels is essential. With a little advanced planning, you can
come up with a strategy to ensure you continue to connect with your audience
during this busy time of year.
of the first things you should do is put together a content calendar for all of
your social media platforms. Having posts planned in advance is always helpful,
but during the busy holiday season it will ensure you consistently have
something to share. Be sure your plan contains a good mix of content types and
interesting posts to keep your followers engaged. Utilize the excitement of the
holidays and keep important dates in mind such as Black Friday and Cyber Monday
when trying to come up with ideas.
you’ve created your calendar, take the time to schedule your posts. You can
schedule Facebook posts up to six months in advance using their scheduling
tool. Other platforms, such as
Instagram and Twitter, don’t have that option, so you’ll need to use a managing
system such as Hootsuite to schedule those posts. The scheduling process is
very easy, but it does take some time, so the sooner you can start the better.
While it’s not always recommended, linking your Twitter and Facebook accounts
during this period is an option. In doing this, you will only have to schedule
the posts on one platform.
good strategy in place will ensure that you won’t overlook your audience during
this eventful time of year. Create a plan, schedule your posts, and check “Social
Media” off of your holiday to-do list. This will also help ease some stress, so
you can enjoy the holidays while continuing to engage with your fans and
promote your business.