Tuesday, August 19, 2014
PRU Speaker Profiles - Mayela and Orlando Rosales
MAYELA ROSALES - Executive Vice President
Mayela is the Executive Vice President of Media Vista Group, LLC and host of the most popular Spanish language TV show in Southwest Florida, D’Latinos. Originally, from Maracaibo, Venezuela, she earned a degree in Journalism and Communications from the prestigious University of Zulia and spent 12 years in TV commercial production, created international advertising campaigns and produced television programs. While in Venezuela, she belonged to the board of Associated Creative Directors of the International Advertising Agency, “DDB Needham Worldwide.”
Mayela Rosales has pioneered the development of local-Spanish content in Southwest Florida and has become a Latina leader in the local television as well as the community. As a result of this success, in April 2005, Cape Coral, Florida’s Mayor Arnold Kempe proclaimed April 1 as “Mayela Rosales Day” in honor of her civic and charitable contributions to the Hispanic community.
United States Congressman Mario Diaz-Balart delivered a special recognition from Congress, as they honored Mayela as one of 10 most influential women in the United States in 2009. Her name will forever be carved in stone in the Capitol of the United States, Washington D.C. The Puerto Rican Chamber of Commerce of Southwest Florida also recently recognized Rosales as one of the most influential women in Southwest Florida in 2008.
In 2008 Mayela Rosales participated in the Broadcast Leadership program at the NAB in Washington DC. The program is designed specifically for executives who desire to acquire and manage TV or Radio stations in US. The program allowed Mayela Rosales to meet and establish relationships in the Media industry at a National level with leaders from the broadcast industry.
Mayela excels in the production and business development side of the company, overseeing D’Latinos executive production, coordinating creative and efficient advertising campaigns for clients, and she brings new businesses to the company that translates into additional revenue. Mayela is a relationship cultivator who benefits the company by providing an influential reputation for Media Vista Group, LLC.
Mayela makes time to be active in many civic and charitable organizations in Southwest Florida as part of board of directors, including The Conservancy of Southwest Florida and Fifth Third Bank. She is also founder of the Council for Hispanic Business Professionals. She has supported innumerable events for non-profit organizations like Ronald McDonald House, Hospice of Naples, Catholic Charities, Literacy Volunteers and the Ave Maria University Golf Tournament.
As the public visibility of her organization increases, her role and responsibility as a “Latina Leader” also grows to fertilize the company’s relationship with its audiences and to create valuable information for the growing Hispanic Community.
ORLANDO ROSALES - President and CEO
Orlando Rosales is President and CEO of Media Vista Group, LLC. Originally from Maracaibo, Venezuela, he has embraced entrepreneurship in the United States.
Rosales is the principal original and creator of D’Latinos. Orlando earned a degree in Computer Science with a vast experience in developing smart computer systems, sophisticated programming databases for human resource departments and direct marketing data processing for several companies.
Rosales touts excellence in the work place with 15 years of experience managing programmers and creating expert systems that convert complicated business process into simple, profitable and accessible to the end user. His entrepreneur point of view was initially born working inside a challenging petroleum company named PDVSA in Venezuela where he began his computer engineering career developing a division dedicated to creating new technology software, computer based training. The program developed by Orlando trains employees and preserves the “knowledge” of the experts in the fields of Engineering, Human Resources, and Drill Perforation.
When he and his wife, Mayela immigrated to the United States he continued working as a software developer with marketing companies to reduce manual processes and incorporate more automated procedures. In 2001, Orlando Rosales continued his full time job while creating a new venture, Media Vista. His leadership has influenced all aspects of Media Vista Group’s production and growth of operations including new media product development, review of legal requirements, agreements and negotiations with cable companies and compliance with FCC regulations.
Orlando’s experience has provided him with a wealth of experience as a business owner, media platform innovator with a focus on business responsibility to minimize costs and maximize results. Orlando also excels at developing creative concepts for new product and service development. He is a visionary and coaching leader who provides development support to staff and also creates new ways to grow the business and evaluates and acts upon opportunities to expand his company’s footprint.
In 2007 Orlando Rosales participated in the Broadcast Leadership program at the NAB in Washington DC. The program is designed specifically for executives who desire to acquire and manage TV or Radio stations in US. The program allowed Orlando Rosales to meet and establish relationships in the Media industry at a National level with leaders from the broadcast industry.
Orlando is actively involved in the community and belongs to The Council for Hispanic Business Professionals and the Naples International Film Festival Board of Directors. His passion and love for new strategy, challenges and entrepreneurial spirit makes him extremely aware about making changes and taking decisions when time and money requires, is the key to be a smart business owner.