Monday, June 2, 2014

APR Trivia

Question: Candidates preparing for the written examination for Accreditation in Public Relations must understand the difference between a goal and an objective. Which of the following is an objective?
A.   To increase seat belt use among all company employees.
B.    To raise awareness among employees who drive on the job about the importance of wearing a seatbelt while driving.
C.    To increase seat belt use among all company employees when driving on the job from 85 percent to 98 percent within the first six months of 2014.

D.   None of the above

Answer: C. Objectives much be SMART, meaning they must be: (S) Specific, (M) Measurable, (A) Attainable, (R) Realistic and (T) Timely.

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