Tuesday, May 13, 2014
May Member Spotlight, Beckie Reeves
Beckie Reeves has been the Marketing Director for Frantz EyeCare for 15 years and has been instrumental in helping the offices of Dr. Jonathan Frantz grow into one of our areas’ most well-known and respected eye care practices. Beckie’s background in healthcare marketing started in her home state of Ohio where she was Communications & Marketing Director for Good Samaritan Medical Center in Zanesville, OH, for more than 20 years.
Going from a mid-sized hospital with a multitude of responsibilities involved in heading up a four-member communications team, to utilizing her skills at a busy multi-specialty eye care practice, Beckie has found the achievements and challenges very similar, albeit much more hands on in her current position. She especially enjoys working with the 100+ patient-focused staff members (including 11 doctors) at Frantz EyeCare and constantly reinforces with them the need to exceed patient expectations. Among her many responsibilities at Frantz EyeCare, she creates the advertising and PR campaigns, manages all of the media buys for the practice, writes a weekly employee newsletter, and creates patient forms and collateral materials for the many services the practice provides for its patients.
Beckie’s department at Frantz EyeCare also includes an Outreach Coordinator who serves as the liaison with referring doctors and facilitates health fairs and exhibits throughout our SWF service area, and an Online Marketing Specialist who handles all of the social media, website, SEO, email marketing, and video production for the practice. Ophthalmology is a highly competitive business in SWF and Beckie and her team constantly look for ways to differentiate Frantz EyeCare from the many other eye care practices. Working for a medical director and eye surgeon like Dr. Jonathan Frantz, who is always on the cutting edge of technology, and who appreciates the value of PR and marketing, helps give her team the means to make that happen.
Before joining Frantz EyeCare, Beckie had the opportunity to work with Susie Bennett for two years. That experience was an excellent transition from Ohio into the PR and marketing arena in SWF.
Beckie studied Journalism at Ohio University in Athens and Zanesville, OH, and attended a two-year healthcare management program while working at the hospital. With an ever-present thirst for learning, she finds the programs offered at FPRA meetings to be an excellent resource for keeping up to date in the world of communications, not to mention the many friendships that she has made throughout her nearly 16 years of membership.