LinkedIn—Not just for Job Seekers!
By Jodi Huntoon, Social Media Chair
If you’re in the driver’s seat of your company’s or client’s
social media, perhaps the majority of your efforts are spent on the #1 and #2
social sites--Facebook and Twitter; but what about the #1 social site for
professionals?
Some may think of LinkedIn as a platform for networking and
job seekers but it’s also one more way to promote your business. Your business partners may not follow your
Facebook page as they may prefer to keep Facebook for personal use; so LinkedIn
saves the day!
In case you missed it; LinkedIn allows you to create a
business page for your company as you would a Facebook page and include recent
updates, description of your services offered and track engagement with the
free analytics offered. It is a very
user-friendly set up and making updates is a breeze.
To ensure a successful LinkedIn experience, it is
recommended to post often--whether you’re promoting your blog, an update to
your website and sharing a news release; keeping your business in the newsfeed
throughout the week is ideal. Plus, this
can boost Google rankings which is always a bonus.
Another suggestion for a likable LinkedIn is to participate
in LinkedIn groups. There are thousands
of groups to join on the social site; there is likely one that is relevant to
your business or industry comprised of a slew of potential new customers. If a topic comes up that sparks your interest;
join the discussion and see what happens.
Finally, sometimes folks like to see fun content once in a while. Is your business involved in a company-wide
fundraiser? Are you celebrating a
milestone birthday in your office? Share
it—your clients and potential client may like to see the behind the scenes look
at your company.
With more than 277 million users and counting; LinkedIn has
proven to be a survivor in the social media landscape, why not add to your
social media plan?
Sources:
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