Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.
Friday, July 19, 2013
Social Media Corner: What is Google+ and should you join?
By: Jessica Boles
may not look like it or seem like it, but Google Plus is on the rise. Experts
recommend to hop on board now as to not fall behind in the social media world.
in June, 2011, Google+ is a multilingual social networking and identity service
that is owned and of course, operated by Google. Unbeknownst to a lot of us, it
is the second largest social networking site in the world, surpassing Twitter
in January 2013. Google+ has approximately 359 million active users and is
described as a “social layer” that enhances most of their online properties,
including YouTube, Maps and Gmail. Log into one, you’ve logged into the lot.
objective of Google+ is to index not just the web but the users that are
searching the web. This is to better understand the data people are searching
for by knowing how and where they use it. It is not a social network like
Facebook, but a unified Google identity to tie in all your searching and
internet usage in an all inclusive Google database. This is how Google+ will
find its way into the social media world. Facebook is the go-to platform for
connecting friends, Google+ is more often used to meet strangers that share a
report that an authoritative Google+ account is one of the elements factored
into how high you rank on Google search results. Having a Google+account is an important part for the criteria
in the search algorithm that ranks the Google pages. Studies have shown that
the usage of Google+ is growing fast among older adults reporting that the
other social media platforms are mostly for younger people.
is amazingly different now that they have progressed over the past two years
and is an easy way to meet people, join communities and interact with potential
customers, influencers and people of interest. There are a ton of influencers
that are now focusing on Google+, now might be your time to join the Google