Christine
Wright-Isak, Ph.D.
Dr. Wright-Isak received her Ph.D.
in Sociology at the University
of Chicago, and then went
directly to work in business, achieving national recognition as a branding and
messaging expert. She began at BBDO New York helping GE manage their corporate
brand, and launching the Lever 2000 brand. After five years, she moved to Young
& Rubicam where she helped the U.S. Army Recruitment Command understand
changing generations of warriors, lectured at the U.S. Army War College, and
developed marketing communications for Colgate, DuPont, KFC, Jell-O, Dr Pepper
and other brands.
Chris served as Chief Judge
of the national Advertising Effectiveness Awards (Effies) and won the Advertising
Research Foundation’s highest award for advertising research excellence, the
Gold Ogilvy medallion, for her work on the launch of Colgate Total toothpaste in
the U.S.
Most recently Chris helped
successfully reposition the Champion brand for Hanesbrands®. In SW
Florida she has provided branding guidance for numerous firms, small businesses
and professional practices, including Arthrex, and the Collier County
Public Schools. She also helps community institutions and
citizens groups with marketing issues, adapting “big brand” integrated
marketing communications strategies for small business entrepreneurs.
Today as a professor Chris
continues to consult with brand marketers while she educates business students at
Florida Gulf Coast University. “Dr. Chris” is the faculty advisor who helps
returning Iraq and Afghanistan
veterans transition to civilian success through achieving their college degrees. Today she will discuss “The Impact of Digital
Communications on Advancing Your Brand.”
This event is sponsored by
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