Wednesday, June 12, 2013
Save the Date: Chapter Luncheon July 9th with Christine Wright-Isak, Ph.D.
Christine Wright-Isak, Ph.D.
Dr. Wright-Isak received her Ph.D. in Sociology at the University of Chicago, and then went directly to work in business, achieving national recognition as a branding and messaging expert. She began at BBDO New York helping GE manage their corporate brand, and launching the Lever 2000 brand. After five years, she moved to Young & Rubicam where she helped the U.S. Army Recruitment Command understand changing generations of warriors, lectured at the U.S. Army War College, and developed marketing communications for Colgate, DuPont, KFC, Jell-O, Dr Pepper and other brands.
Chris served as Chief Judge of the national Advertising Effectiveness Awards (Effies) and won the Advertising Research Foundation’s highest award for advertising research excellence, the Gold Ogilvy medallion, for her work on the launch of Colgate Total toothpaste in the U.S.
Most recently Chris helped successfully reposition the Champion brand for Hanesbrands®. In SW Florida she has provided branding guidance for numerous firms, small businesses and professional practices, including Arthrex, and the Collier County Public Schools. She also helps community institutions and citizens groups with marketing issues, adapting “big brand” integrated marketing communications strategies for small business entrepreneurs.
Today as a professor Chris continues to consult with brand marketers while she educates business students at Florida Gulf Coast University. “Dr. Chris” is the faculty advisor who helps returning Iraq and Afghanistan veterans transition to civilian success through achieving their college degrees. Today she will discuss “The Impact of Digital Communications on Advancing Your Brand.”