Tuesday, January 22, 2013
Monthly APR Trivia: January
Question: Which is NOT a KSA (Knowledge, Skills and Abilities) competency measured on the written exam for Accreditation in Public Relations?
A. Media Relations
B. Research, Planning, Implementation and Evaluating Programs
C. Social Media
D. Business Literacy
Answer: C. Social Media. This is an important communications medium and public relations tactic, but not a KSA evaluated on the exam.