Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.
Thursday, November 1, 2012
Marketing Advocacy: One Nonprofit's Perspective
Create a balanced approach to Nonprofit Public Relations by moving beyond Marketing to Advocacy. Nonprofit art marketing professionals tend to focus a majority of their time on marketing a product, but fail to commit the same amount of time and effort to marketing their impact on the community.
In the nonprofit arts sector, we strive to market our programs/shows,
price our tickets competitively and affordably and raise sponsorships,
but we often fail to put faces on our cause and educate about the
cultural impact of the arts. Challenge yourself to get out of the daily
grind of operations, programming or presenting and build credibility for
your mission by identifying opportunities to share your community
impact and put a face to your organization.