President’s Word: Media Matters!

By Carla Ulakovic
carla.ulakovic@gmail.com

With communications practices constantly evolving, we as public relations practitioners must adapt quickly. But how do we navigate the course successfully? This month, our Chapter will focus on media matters in hopes to help members and guests identify the best way to navigate the ever-changing communications terrain. The Southwest Florida Chapter will welcome key media representatives to our annual Media Breakfast event on June 21 to share recommendations for successful communication with local media outlets. Once you’ve whet your media appetite, members are encouraged to sign up for the second course to our media breakfast on June 29. The Media tour is a member-exclusive event which offers a behind the scenes look at the New-Press and WINK offices. And to complete your PR toolkit we will issue an updated media directory later this month, so keep an eye out.