Monday, June 28, 2010

What to Do When the Media Call (And the News Isn’t Good)

Media Training for PR Professionals
Wednesday, July 14
9 a.m. – 4:35 p.m.

A very special opportunity has been brought to FPRA Southwest Florida Chapter members, thanks to Susan Bennett, APR, CPRC! On July 14, spend an action-packed day at The News-Press and Waterman Broadcasting learning hands-on interview techniques that will sharpen your media relations skills. For full details, click here. This is a MEMBERS ONLY event and will be limited to a total of 25 attendees – first come, first served.

You’ll spend the morning at The News-Press, where you will:
  • Learn effective interview techniques from Susan Bennett, APR, CPRC
  • Participate in the morning news meeting with The News-Press editors
  • Tour The News-Press
  • Discuss ethical dilemmas faced by The News-Press editors and how you would respond to them
Then travel to Waterman Broadcasting to spend the afternoon with NBC-2 and ABC-7 executives, where you will:
  • Enjoy a working lunch with NBC-2 Executive News Director and Manager of Marketing and Promotions Darrel Lieze-Adams and Florida Weekly Publisher Pason Gaddis
  • Practice what you’ve learned about effective media techniques in on-camera interviews with NBC-2 Anchor Jamie Yuccas
  • Tour NBC-2 and ABC-7 with Waterman Executive Vice President and General Manager Steve Pontius
  • Watch the 4 p.m. News live in the NBC-2 Studio
Best of all, you get an entire day of media training for only $9.25, which includes a boxed lunch from Jason’s Deli. We will also offer a Chapter t-shirt at a discount if you purchase in conjunction with this event. Attend the media training day, get lunch and a t-shirt for only $20! Shirts will be distributed at the event.

Registration for this event is now full, but please email Angie Strait to join the wait list!

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