PR Pro Bono Day: Preparing Printing for Direct Mail Marketing

Presented by Sue Lampitt, Account Representative, Intech Printing

For a successful direct mail campaign

• Target your market - get personal, get relevant, get results
• Create a clear consise message
• Use creative and consistent branding
• Database optimization/USPS regulations
• Consult with your direct mail provider
• Increase response levels with variable text and images
• Test small, never spend a great deal of money on new marketing efforts that haven't been tested yet. Digital printing is an excellent way to do this.
• Employ good graphic design elements
• Ask for action
• Repetition and relevance are required
• Optimize your database, use personal URLs
• Be familiar with the ever-changing USPS regulations
• Bar coding is essential in Non Profit mailings