The Evolution of PR to headline September Meeting.

 

Catch the highlights of the recent FPRA annual conference at the upcoming September meeting of the Southwest Florida Chapter.

With a focus on the how public relations has changed through the years and where the industry is headed, five local PR professionals will share insights gathered from thought leaders and industry icons who spoke at the conference. This is your chance to hear the latest PR industry trends in a fun and interactive format.

Also during the September luncheon meeting the 2011-2012 Southwest Florida leadership team will be installed. The executive team of Carla Ulakovic, president; Jessica Clark, APR, president-elect; Pamela Nulman, APR, CPRC, immediate past president; Michelle Nagle, treasurer; and Laura Puerto, secretary; will lead a nine member board and a twenty member expanded leadership team.

Meeting Details 
Tuesday, September 13, 2011
11:15 a.m. – 1:00 p.m.
Broadway Palm Dinner Theatre
Register online: http://www.fpraswfl.org
Members: $20.00
Guests: $25.00
Students: $10.00

November 2nd Business Meeting: Lights, Camera Action!

Lights, Camera, Action! – Tips on Making Your Video Stand Out!

On Tuesday November 2, prepare to have all your questions on video production answered! Kirsten O’Donnell, Director of Public Relations for Goodwill Industries of SWFL, and Ken Sneeden, President of Ken Sneeden and Associates Multimedia Production; team up to offer PR pros insight into their experiences and tips on how to make the best of your video productions. The presentation will be given in a panel format, with O’Donnell covering the aspect of how to do it yourself and get a great product, while Sneeden will talk about when it's time to hire a multimedia firm, and how to work with a firm to get the video results you want. Guests will have the opportunity to participate in a question and answer session near the end of the presentation.

Click here to register today!

Kirsten O'Donnell has worked in nearly every job possible in Television News production: From writing, reporting, and anchoring, to editing tapes and shooting video. Since entering the world of public relations four years ago, she has looked for new ways to incorporate video-- and in particular online video-- into Goodwill Industries of Southwest Florida's PR and marketing efforts. She produces both internal and external videos for the agency, and online video plays an integral role in one of Goodwill's biggest events-- the annual "So You Think You're Thrifty" competition-- a search for the thriftiest shopper in Southwest Florida.

Ken Sneeden is an award-winning former broadcast journalist and television station executive. Sneeden was the creator of the nationally recognized Golden Apple Teacher Recognition Awards television production and continues to provide professional and volunteer services to local, regional and state public service efforts. For the past several years, he has donated multimedia production services to former Florida Governor Jeb Bush’s "Celebration of Reading" presentation in Naples, produced by VolunteerUSA. Messages produced by the company include video productions, live and interactive multimedia presentations, and touch screen kiosks.

September 7 Business Meeting: “Annual Conference Take 2”

If you missed FPRA’s state conference last month - “The BIG Picture: Bringing PR Leadership and Strategy into Focus” – don’t worry. We’re taking you back to the future with a snapshot of conference highlights shared by our FPR ”A Team” of scholarship recipients.


From the 80s themed kick-off to catching an insider’s view of public relations within industry giants FORD Motor Company and jetBlue airlines, to a finale focused on channeling your creative side, our panel will provide not to be missed tips and insights.


The incoming Southwest Florida 2010-11 Leadership Team will also be installed. Networking begins at 11:15 followed by lunch and the program. Broadway Palm Dinner Theater. Click here to register today.

Click here to register today!

Tribute to Kathleen Taylor, APR, President

Ginny Cooper presented President Kathleen Taylor, APR with a reminder of her presidential 2009-2010 year – a way to mark the time she has spent building bridges.

By Ginny Cooper

You may know Kathleen Taylor, APR as a public relations professional. You may know her as a runner. You may know her as a friend. You may know her as a singer… but I, and the rest of the Leadership Team, know her as a bridge builder.

Determined to join together parts of our chapter, parts of our association and parts of our professional network in the community, Kathleen began building with her first issue of Thursday Thoughts – a weekly communication to the Leadership Team she designed to keep us all attuned to everything that was going on – for there was a lot that was happening! Like a beam bridge – a horizontal span supported on either end by piers – she drew us all closer together, and the closer together the piers are, the stronger the bridge.

Relying on the strength and power of the mystical triangle, as does a truss bridge, Kathleen spanned the distance between our chapter members and the state association with ramped up digital and social media efforts such as our e-newsletter, chapter blog, Facebook, Twitter and LinkedIn accounts, smoothly directing the flow of information. As a member of the state Board of Directors, she accepted responsibilities on the state level that many of us here on the local level didn’t even know about.

Kathleen even crossed the great divide between FPRA and our local AdFed chapter by championing joint social events, encouraging dual memberships and supporting the professional development offerings of both organizations with not only her promotional efforts, but also her personal involvement. Like the arch bridge whose structure is unstable until the parts meet in the middle, Kathleen provided the keystone.

As she accepts her well deserved accolades over the concluding days of her presidency, Kathleen can take pride in her accomplishments over the past year. She has built anchorages – the bases into which those tall towers of a suspension bridge are set. She has engineered the placement of the cables from which our roadway hangs. Our chapter can move smoothly into the future because of the bridge building which Kathleen has personally done and which she has led her board of directors to do as well.

August Business Meeting: Myra Janco Daniels

The SWFL Chapter of FPRA celebrated the 2009-2010 Leadership Team and also heard from advertising extraordinaire, Mrs. Myra Janco Daniels, at their August Business Meeting, held at Broadway Palm Dinner Theatre.

Last year was the 25th anniversary of the SWFL FPRA Chapter and the theme of “Building Bridges” was a huge success under the direction of  Kathleen Taylor, APR. The year was full of many successful programs and professional development events that gave back to our community and supported our economy. Thank you, Kathleen, for another great FPRA year!

The August 3rd Business Meeting was the last full meeting that current president, Kathleen Taylor, APR, hosted on her own. The next Business Meeting will be held on September 7th at Broadway Palm Dinner Theatre and will be led by the incoming 2010-2011 president, Pamela L. Nulman, APR, CPRC along with Kathleen Taylor, APR. The inductions of the new 2010-2011 Leadership Team will also occur during the September 7th Business Meeting. Click here to register now!

Myra Janco Daniels

Mrs. Myra Janco Daniels, founder of the Philharmonic Center for the Arts and Naples Museum of Art, was the guest speaker at the SWFL FPRA August 3rd Business Meeting.

Daniels was a former Chicago-based advertising executive, who served as president of Draper Daniels, Inc. and before that was executive vice president of the firm Roche, Rickerd, Henri, Hurst, Inc. Daniels also ran her own agency, Wabash Advertising, in Terre Haute, Indiana.

She was the first woman in the country to head up a major national advertising firm and became the youngest person to be honored as National Advertising Woman of the Year by the Advertising Federation of America (now known as the American Advertising Federation).

During the August 3rd Business Meeting, Mrs. Daniels discussed the evolution of public relations and shared her personal experiences as featured in her new book, Secrets of a Rutbuster: Breaking Rules and Selling Dreams.

Daniels explained how she operated her own business at the age of 4 and was happy doing what she loved, because she said you can’t function at high speed, unless you are doing what you love. Her motto is to learn something new every day and teach something new every day.

“I always wanted to think big,” she said as she discussed her plan to cold call all the children’s parents at her school and sell party favors for their child’s birthday parties.

Mrs. Daniels got her first big break when she invented the Heath Ice Cream Bar and earned her first client. She said that writing is merely talking on paper, and she thought if she wrote, she would at least have a record of the good and bad things. Thus, she wrote her book, Secrets of a Rutbuster: Breaking Rules and Selling Dreams.

Daniels founded the Philharmonic Center for the Arts in Naples, where 65 hundred adults take classes to write their own memoirs, take dance or learn photography.

Her passion for the arts enabled Daniels to acquire a Louise Nevelson piece for the Naples Museum of Art. She was the only representative from a museum who went to Atlanta to view Nevelson’s art, wearing her red “power” suit. Her dedication paid off. The artwork will be on display at the Naples Museum of Art on November 13 and 14.

More information about Mrs. Daniels can be found at http://www.myrajancodaniels.com/.

Bridging Yesterday with Today: Lessons Learned from a Rutbuster

The Florida Public Relations Southwest Florida Chapter will welcome Myra Janco Daniels, founder of the Philharmonic Center for the Arts and Naples Museum of Art at its luncheon meeting on Tuesday, August 3, 2010, from 11:30 a.m. to 1:00 p.m. at the Broadway Palm Dinner Theatre in Fort Myers. Mrs. Daniels will discuss the evolution of public relations and share her personal experiences as featured in her new book Secrets of a Rutbuster: Breaking Rules and Selling Dreams.

Myra Janco Daniels is a former Chicago-based advertising executive, who served as president of Draper Daniels Inc. and before that was executive vice president of the firm Roche, Rickerd, Henri, Hurst, Inc. She also ran her own agency, Wabash Advertising, in Terre Haute, Indiana. She was the first woman in the country to head up a major national advertising firm and became the youngest person to be honored as National Advertising Woman of the Year by the Advertising Federation of America (now known as the American Advertising Federation). Daniels earned her bachelor’s and master’s degrees in business and communications from Indiana State University. She held a six-year associate professorship in marketing and advertising at Indiana University, where she pursued doctoral studies in marketing management. Mrs. Daniels is a former member of Florida Arts Council and has won numerous honors, including a Jefferson Award for community service and honorary doctorates from the University of North Carolina-Asheville and Allegheny College. More information about Mrs. Daniels can be found at ww.myrajancodaniels.com.

Mrs. Daniels’ book Secrets of a Rutbuster: Breaking Rules and Selling Dreams will be available for purchase and signing following the luncheon.

The cost to attend the luncheon meeting is $18 for members, $25 for non-members and $10 for students. Walk-ins are welcome for an additional fee. For reservations or information, visit http://www.fpraswfl.org/.

Southwest Florida Chapter Celebrates 25 Years:

FPRA goes back to the 80s for July meeting

Join us for the July meeting as Lynn Schneider, APR, CPRC, takes us on a trip down memory lane and reviews the 25-year history of our chapter along with many highlights from its illustrious past. Lynn, who served as president of the chapter in 1990 and president of the state association in 1999, has unlocked the FPRA vault and dug out plenty of photos and videos from the chapter’s past including the amazing highlights of each year, the inspiring members who served in chapter leadership and on the board, and some interesting facts about our chapter that you probably don’t know!

Will the presentation include plenty of photos of members with hairstyles from the 1980s? Absolutely! Will there be embarrassing video footage of members in various skits and lip synching contests? You bet! Along this stroll down memory lane, we’ll highlight some of the news stories and public relations events that made the 1980s a decade worth remembering.

Don’t miss this chance to learn more about our chapter and the professionals who have been involved along the way. Join us for the lunch meeting from 11:30 a.m.-1:00 p.m. at the Broadway Palm Dinner Theatre.Click here to register now!

Sign Up Today for "Flipping the Script" Media Breakfast!

Join us on Tuesday, June 8 at the Embassy Suites in Estero for the "Flipping the Script" Media Breakfast! This event will also serve as the monthly business meeting for June. The cost is $40 for members and $50 for guests. Click here to download the event flyer (PDF).

 Mei-Mei Chan

Our keynote speaker will be Mei-Mei Chan, President and Publisher of The News-Press Media Group. Mei-Mei joined The News-Press in March 2010 and has held executive positions in news, circulation and advertising. She came to Florida from The Seattle Times Company, wehre she had been the Vice President of Advertising and, before that, the Vice President of Circulation and Consumer Marketing. Mei-Mei was recognized for innovation as Sales Executive of the Year by the Newspaper Association of America in 2003. Previously, she held editor and reporter positions at the Post Register in Idaho Falls, ID, the Chicago Sun-Times, USA Weekend magazine, USA today and the Commercial News in Danville, IL.

Following the keynote, a panel of media professionals will answer your questions:

• Darrel Adams, Executive News Director and Manager of Promotions for Waterman Broadcasting
• Mei-Mei Chan, Publisher and President of The News-Press Media Group
• Jean Gruss, Editor of Gulf Coast Business Review
• Osvaldo Padilla, Managing Editor of Florida Weekly
• David Sendler, Editor of Gulfshore Life
• Amy Tardif, FM Station Manager and News Director of WGCU Public Media

Check-in begins at 7:45 a.m. and the event will start promptly at 8. Register today and we'll see you there!

Thanks to our sponsor:

Register today for the March 8th Business Meeting!

Building Bridges for Mutual Benefit

Presented by Jack Levine

Florida has been described as "the nation's most multi-generational state." Addressing the needs and the influence of children, parents, grandparents and super elders is critical to understanding how each will shape Southwest Florida and the state's economy, public policy and business environment in the next decade.

"Building Bridges for Mutual Benefit" is the subject of our March meeting. Guest speaker Jack Levine will address the most critical challenges facing Florida as seen through the lens of the four major age groups and will offer public relations strategies to help meet those challenges.

Jack Levine is a communications and public policy consultant and founder of 4Generations Institute whose expertise is in developing and delivering messages to the media, public officials and a diverse network of advocates. He helped found Voices for America's Children, a national advocacy network, and served for 25 years as the president of Voices for Florida's Children. His 4Generations Institute promotes intergenerational conversation, a commitment to volunteerism and provides counsel for public policy and private sector initiatives for improving family and community life. For more information, visit www.4Gen.org.

Register by visiting http://www.fpraswfl.org/

Mark your Calendars! All upcoming chapter events in one list.

Here are some upcoming Southwest Florida FPRA events:

March 2nd: Mary Briggs, APR, CPRC and Kara Winton, APR, CPRC, have scheduled a sessions to help APR candidates prepare for the Readiness Review. Let Mary or Kara know if you are interested!

March 8th: Monthly Business Meeting - "Building Bridges for Mutual Benefit" presented by Jack Levine, a communications and public policy consultant and founder of 4 Generations Institute. Mr. Levine was a featured speaker at the FPRA annual conference in 2009.

March 11th: Submit your local Image Award entries by 5 p.m. today.

March 16th: Planning session for candidates to learn more about the remaining part of the APR process and to give their input on the best meeting day/time for the study sessions, which will begin soon. Contact Mary or Kara for more information.

March 23rd: Judging takes place today for the local Image Awards.

March 26th: 2nd Annual Pro Bono Day  from 12:30 p.m. to 4:30 p.m. at the Lee County Elections Center, 13180 S. Cleveland Avenue, Fort Myers, FL 33907. Especially useful for non-profits or small businesses who may or may not have a full time PR professional on staff. Chock-full of tips and advice! Register at http://www.fpraswfl.org/. Cost: FREE.

April 14th: Image Awards banquet.  Location TBD.

May 4th: Monthly Business Meeting - "Bridging Politics and Public Relations: Trends & Strategies that Can Make or Break a Campaign" presented by Lee County Commissioner Tammy Hall and Lee County Supervisor of Elections Sharon Harrington.

May 12th: FRPA-AdFed Mixer event is in the works. More details to come.

June 8th: Monthly Business Meeting & Media Breakfast. Details coming soon.

July 13th: Monthly Business Meeting & FPRA Annual Meeting.

July 14th: FRPA Media Day - Open to the first 25 FPRA members to register (watch for details). This event will feature a full day of training and interaction with news executives from both The News-Press and NBC-2.

August 3rd: Monthly Business Meeting - "Bridging Yesterday with Today: Lessons Learned from a Rutbuster" presented by Myra Daniels, founder, chairman and CEO of the Philharmonic Center for the Arts and the Naples Museum of Art. Myra will also bring copies of her book for sale.

August 8th – 11th: FPRA's Annual Conference. The Association's Most Anticipated Professional Development Events of the Year. Held at the Naples Grande, in Naples Florida. Registration Fee: $595/pp

For four days, FPRA members, as well as other PR professionals around the region, join together for one common goal — to enhance their career through professional development seminars led by nationally recognized speakers and networking opportunities.

By offering experts on a variety of industry-related topics, FPRA’s goal for Annual Conference is to present tools, tactics and strategies that its members can immediately apply and implement in their jobs.

September 7th: Monthly Business Meeting.

Register by visiting http://www.fpra.org/.