Bridging the Generations

FPRA's March 8th luncheon theme was “Building Bridges for Mutual Benefit” and who better to speak to that topic than Jack Levine, communications and public policy consultant and founder of 4Generations Institute? 

Levine opened his candid discussion of the four generations by posing an introspective question, “Who helped shape you – positively or negatively - how to be or how not to be?”  Specific people in our lives, from previous generations, have been influencers.

At the turn of the last century (1900s), there were typically three generations in families: children, parents and grandparents.  Life expectancy has been increasing dramatically since then.  In 1908, the average life expectancy was 47; during the depression, it was 62; today – almost 80.  This longevity has led to the addition of a fourth generation: the great-grandparents.

Levine provided some additional statistics: of every 75 year old ever alive in the history of the United States, two-thirds are alive today.   Currently, there are 53,000 centenarians in our country.  With the current trend of longer life expectancy, in 30 years, there will be 500,000 centenarians.

Emotional and economic attention is needed for this surge in elder population and meeting their needs. According to Levine, “In order for us to have a future for all our generations, we need to have a plan.” 

One of the keys to that plan is intergenerational bridging, rather than segregating the older population.  Seventy-five percent of children under the age of five have two parents working. Teens need positive influencers that help them gain interests.  The older generations can help provide the younger generations with a brighter future by sharing learning and life experiences, passing down skills and interests to the later generations.

In business, these theories can be applied through communications which evoke an emotional connection to inspire a buying decision.  Levine dubs this an emotional intelligence – knowing the motivations for each generation.  Bridging the generations is about mutuality – approaching multi-generational community “with something”, rather than “for something.”

In closing, Levine encouraged us to leave a legacy as we personally work to bridge the generations.  What will you be remembered by?

Register today for the March 8th Business Meeting!

Building Bridges for Mutual Benefit

Presented by Jack Levine

Florida has been described as "the nation's most multi-generational state." Addressing the needs and the influence of children, parents, grandparents and super elders is critical to understanding how each will shape Southwest Florida and the state's economy, public policy and business environment in the next decade.

"Building Bridges for Mutual Benefit" is the subject of our March meeting. Guest speaker Jack Levine will address the most critical challenges facing Florida as seen through the lens of the four major age groups and will offer public relations strategies to help meet those challenges.

Jack Levine is a communications and public policy consultant and founder of 4Generations Institute whose expertise is in developing and delivering messages to the media, public officials and a diverse network of advocates. He helped found Voices for America's Children, a national advocacy network, and served for 25 years as the president of Voices for Florida's Children. His 4Generations Institute promotes intergenerational conversation, a commitment to volunteerism and provides counsel for public policy and private sector initiatives for improving family and community life. For more information, visit www.4Gen.org.

Register by visiting http://www.fpraswfl.org/

FPRA and AdFed: Stronger as Colleagues

Recently, the Southwest Florida chapter of FPRA has begun re-building bridges with the American Advertising Federation Southwest Florida chapter. VP of Community Relations Laura Puerto has been leading the effort for FPRA. Incidentally, FPRA members Wendy Payton-Enriquez and Angie Basile are also currently serving AAF-SWFL as president and vice-president, respectively!

In this economy, and with the continuous evolution of our communications-related professions, we each have much we can learn from each other, similarities to share and valuable connections we can make. We have agreed to cross-promote our events and look for ways we can offer our members greater benefits through ongoing partnerships. Watch for details about an upcoming joint event that you will not want to miss!!


Check out what AAF-SWFL is up to now on their Facebook page and or click on the event flyer posted to the right.