APR Accreditation Study Tips!

Studying for your APR credentials? FPRA Accreditation Chair, Mary Briggs, offers some insights to help you prepare.

• Create flashcards from the study materials (this helps with the material that is pure memorization).
• Attend the chapter study sessions. You’ll learn from other members of the group and it will help keep you on track.
• The day before the exam, do a last minute cram, then get to bed early and get a good night’s sleep.
• Create your own case studies. Look at issues being covered in the local media and create a plan or part of a plan on how you’d handle it.

Call or email Mary to get more info or visit http://www.fpra.org/Professional_Development/APR.aspx for more information on the APR process .

APR Study Sessions planned to help candidates achieve accreditation

Study sessions are beginning soon to help candidates prepare to sit for the APR exam.
Are you eligible? Do you know candidates who are?

Accreditation co-chairs Mary Briggs, APR, CPRC and Kara Winton, APR, CPCR, have scheduled two sessions to help APR candidates prepare for the Readiness Review: February 16 and March 2. Then, a planning session is scheduled for March 16 for candidates to learn more about the remaining part of the APR process and to give their input on the best meeting day/time for the study sessions, which will begin soon after.

Mark these dates on your calendar and let Mary or Kara know if you are interested! And if you are already accredited, please encourage a friend to start the process!

FPRA SWFL February 2010 Program: Building the Bridge Between You and Your Boss or Client

Art Stevens, APR, Fellow PRSA


Learn how to influence your company’s leadership or your client to commit to tested and sound PR practices. A former top twenty public relations agency owner will share his insights and experience on how to transpose yourself into an "agency" whether you work inside the organization or for an actual a public relations agency at the February FPRA meeting on Tuesday, February 2, 2010, at the Broadway Palm Dinner Theatre's Cafe Cabaret. Networking and buffet lunch begins at 11:15 a.m. Reserve your seat on our Web site now.

This art of influence will be presented by Art Stevens, APR, Fellow PRSA, managing partner of StevensGouldPincus, a merger and management consulting firm to the PR and communications industries. He was co-founder, chairman and CEO of LobsenszStevens, one of the top twenty independent public relations firms in the country up to the time of its acquisition by Publicis Groupe in 2000.

Ever since he was named public relations director of Prentice-Hall Inc. at the age of 25, Art Stevens has contributed substantially to the public relations field. His background in corporate, financial, product, educational, marketing and political public relations has earned him lifetime achievement awards by his peers.

He is a PR industry leader, Fellow of PRSA, author, award-winning writer and is listed in Who’s Who in America. He has been published in Harvard Business Review and a long-standing contributing editor to the Public Relations Quarterly.

Mr. Stevens has served as instructor of public relations and management case studies at Fairleigh Dickinson University and has lectured at the New School, New York University and many other colleges and associations.

Mr. Stevens is a self-proclaimed snowbird alternating between his homes in Sanibel, Florida, and Somerset, New Jersey.

Special Thanks to Shell Point Retirement Community for sponsoring our February meeting!

Have you registered for the meeting yet?