PR Pro Bono Day: Media Sponsorships and Partnerships

Presented by Cindy Burgess, Communications Manager for The News-Press Media Group


The News-Press Media Group will consider partnering programs and events that:

• Increase advertising revenue
• Enhance our local content
• Increase circulation, readership and viewership online
• Delivers one or more of our targeted audiences and areas
• Enhance the quality of life in Southwest Florida

Priority for partnership is given to businesses and organizations with which we have an existing relationship.

The News-Press Media Group will strongly consider organizations and events that appeal to the following target audiences and areas:

• Mainstream Families
• Midlife Success
• Affluent Empty Nesters/Boomers
• Reaching Adults in Lee County and in Southwest Florida

We use the following criteria when evaluating all requests for partnerships:
Does the program/event:

• Reach one or more of our target audiences and/or geographic areas?
• Offer readers and online viewers a unique opportunity?
• Reinforce our image as a good corporate citizen  and community partner?
• Provide an equitable relationship with Enquirer Media?

Provide the News-Press Media Group with:

• The opportunity to be sole or exclusive print and online media sponsorship
• A unique and important service or benefit to our readers, viewers and advertisers
• The opportunity to provide a positive experience to our readers, viewers and advertisers
• The opportunity to increase subscription or advertising revenue