Member Spotlight: Wendy Payton-Enriquez

Wendy Payton-Enriquez applies an original mind and her instincts to help clients establish, articulate and achieve their integrated marketing communications goals. She uses her seventeen years of experience to guide marketing planning, brand strategy development and account service activities at pearl brand communications (discoverpearl.com).

Wendy started her career in 1993 in the public relations department at The Florida Aquarium, a million-visitor tourist attraction in Tampa. Since moving to agency work in 1997, she has directed a broad range of accounts with annual budgets up to $15 million. After a six-year stint at Fort Myers-based Tweed Advertising, she and creative partner Scott Qurollo launched pearl in 2008.
She currently serves as president of the American Advertising Federation-Southwest Florida and is a member of Florida Public Relations Association. She holds a Bachelor of Business Administration degree in marketing from Cleary University of Ann Arbor, Michigan. Her work has earned numerous national advertising and marketing awards.