October Member Spotlight

Member Spotlight

In honor of National Women Owners of Small Business Month, we caught up with Teri Hansen, APR, CPRC to learn more about her and her company, Priority Marketing.

Teri Hansen, APR, CPRC
President and Creative Director
Priority Marketing

Teri Hansen founded Priority Marketing of Southwest Florida, a full service marketing and public relations agency, in 1992. A very hands-on business owner, she serves as    president and creative director of the firm. An experienced and dynamic leader, she has earned a reputation for exceptional integrity, creativity and spirit. During her career, she has received many personal honors, and her team's work is continually recognized as the best in the industry locally, nationally and internationally. Teri holds a bachelor's degree in business from the University of South Florida and the Universal Accreditation in Public Relations (APR). She is also a member of the Florida Public Relations Association's Counselor's Network and has served as a leader on this organization's state executive committee. She is currently on the board of Builders Care - a nonprofit charitable organization that provides emergency repairs and construction services to elderly, disabled and economically disadvantaged people, Habitat for Humanity, and a community advisory board member for BB&T bank.

Prior to starting her own business, Teri worked served as marketing director for Westinghouse Communities, Inc. (WCI Communities) and as community service director at WINK TV.

The philosophy I try to live by:
Be grateful for every day, don’t put off doing the things you want to do, and love the moment you are in.

Why YOU Should Attend This Year's PRU

PR conferences cost at least $200 a day, plus hotel, plus food, plus travel and the costs may not end there. Here are some more reasons you should attend this year's PR University!

PRU provides you with the knowledge and networking you need at a price you can afford! For $75 PRU offers something everyone can benefit from and includes lunch!

1. Non-profits –It’s no secret that a good PR team can help non-profit organizations flourish.

2.  Interview tips – We all can be better at interviews!

3.  Understanding trademark and copyright law – How to keep from violating it and when you need to use it.

4.  Sports Marketing – Mixing PR, marketing, and production skills, and learn the inside scoop on some of the biggest and most unique events in America from the man who produces them.

5.  Traditional media – It still exists and we need to learn how to use it in the 21^st century

6.   Event execution and crisis planning – What you need to know to plan for all the eventualities

7.  The importance of visuals to social media – It’s much more than words.

 

Southwest Chapter FPRA's Third Annual Merry Mixer!!

Thursday, November 29, 2012

6:30p.m. – 9:00 p.m.

Join us as we celebrate the upcoming holidays with great food, cocktails, music, and cheer!  A silent auction will be held from 7:00 p.m. until 8:00 p.m. to raise funds to support our FGCU student Chapter scholarships, professional scholarships, and community professional development series.  Cost to attend is $15 per person for members and non-members.  Please register at www.fpraswfl.org to spend a fun-filled evening with us!

Thank you to our current sponsors: Art of the Olympians, JJ Taylor Distribution, Costco Wholesale, Riversedge Lifestyle Photography, Jack & Michael Elias, Inc., and New Beginnings Events.

PR University Schedule is Up!

There's still time to register for PRU-2012

"Pump Up the Volume!"

See schedule details below:

It's almost time for PRU! Register today!

PR University
"Pump Up The Volume"
Thursday, November 8
8:30 a.m.— 3:30 p.m.
Embassy Suites
10450 Corkscrew Dr., Estero
Sponsored by PKE Marketing & PR Solutions and The News-Press Media Group

Register today!

 

Full Day Registration 

Members: $75  Non-Members: $90

 

Lunch Presentation—Learn more about the exciting industry of sport marketing from one of the industry experts as John Korff joins us for a second presentation. As the owner of numerous pro golf and tennis tournament, major marathons and triathlon, balloon and music festivals, Korff says he is in the business of other people’s entertainment. Mixing PR, marketing, and production skills, learn the inside scoop on some of the biggest and most unique events in America.

         Lunch Only Registration 

         Members $25  Non–Members: $30

Morning Sessions

Insights to Nonprofits –

Lydia Antunes Black the Executive Director at Lee County Alliance for the Arts (www.artinlee.org). A self described “nonprofit junkie”, Lydia believes the arts are essential to the quality of life and economic prosperity in Lee County. Lydia earned a Masters degree in Nonprofit Management and undergraduate degrees in Political Science and Communications. She is an active community volunteer and proud member of Rotary Club of Fort Myers and the Junior League among other community organizations. Lydia was recently named as a Gulf Shore Business 40 under 40 recipient, a FL Weekly’s 2010 Power Woman, one of Gulf Shore Business Influential Women and a News Press Person to Watch.

Interview Tips and Techniques -
Since 2002, Chris has anchored and reported on many different types of stories for WINK NEWS from investigations to breaking stories to Hurricanes Charley and Wilma. Chris also covered the aftermath of Hurricane Katrina from the Northern Gulf Coast. Chris' investigation into FEMA's underpayment of flood insurance claims after Hurricane Charley was widely used on Capitol Hill in attempts to reform the way flood insurance compensates hurricane victims.

In his nearly 20 years in television journalism, Chris has also covered such major events as the 9/11 attacks, Presidential Debates in 2000, 2004 and 2007, Pope John Paul II's visits to the United States, and the death of NASCAR legend Dale Earnhart.Chris holds a Masters Degree in Business from Pepperdine University and an undergraduate degree in both Economics and Broadcast Journalism from The American University in Washington DC. Before working in television, Chris was a business and financial consultant in Los Angeles.

Chris Cifatte anchors WINK NEWS NOW at 5, 6, 10 and 11 p.m. weeknights.Chris co-anchors WINK NEWS NOW at 5 and 6pm with Lois Thome, and WINK NEWS NOW at 10 and 11pm with Stacey Adams.

Trademark/Copy Right Law – What you need to know to protect your brand –

The Livingston Law Firm – We are joined by Edward M. Livingston and has more than 30 years of experience in the practice of law. He is Board Certified in Intellectual Property Law by the Board of Legal Specialization and Education. Certification recognizes those attorneys who possess the highest level of knowledge, skill, character and ethics in their areas of focus. Bryan Loeffler is an associate with the Livingston Firm and is a Registered U.S. Patent Attorney who concentrates his practice in patent law and other areas of intellectual property law, including trademarks/servicemarks, trade dress, trade secrets, copyrights, and litigation.

Lunch Presentation: Sports Marketing – John Korff

Learn more about the exciting industry of sport marketing from one of the industry experts.  As the owner of numerous pro golf and tennis tournament, major marathons and triathlon, balloon and music festivals, Korff says he is in the business of other people’s entertainment.  “I am just the wedding planner.”  Mixing PR, marketing, and production skills, learn the inside scoop on some of the biggest and most unique events in America.

About John: John Korff, owner of New York based Korff Enterprises, has been in the sports and event management business since 1978.  Korff, a graduate of Harvard Business School, currently live in New York City.

Korff event properties (owned or operated) included the A&P Tennis Classic, the annual women’s warm-up tournament the week prior to the US Open.  Champions include Chris Evert, Tracy Austin, Martina Navratilova, Monica Seles, and Steffi Graf among others.

The company currently owns the 30^th annual Quick Chek New Jersey Festival of Ballooning, the largest summertime hot air music and balloon festival in America.

Korff also owns the 13^th Aquaphor New York City Triathlon and the Ironman US Championship both held in New York City.  These are the two fastest sold-out triathlons in America.

The company has managed over 10 PGA, LPGA, or Senior PGA golf tournaments nationally.  Currently, the company manages a senior golf event in Honolulu. 

On the lighter side, Korff manages a Stiletto Run in Central Park and the Race across America for ABC’s Live with Regis & Kelly.  Korff also organizes an Underwear Run in Central Park which holds the Guinness Book of World Records for most people assembled in their skivvies.

Afternoon Sessions

A Look at the New York City Triathlon – Event Execution and Crisis Planning

A more in depth look at how the New York City Triathlon went from 634 people to the most popular Triathlon in America in just ten years.  A shrewd and humorous combination of the right event in the right city combined with a clever marketing plan.  Korff turned a one day triathlon into a four day event including the sport’s largest expo, a diaper derby, doggy dash, and New York Underwear Run lead by the famed Naked Cowboy.  The race is held in the heart of Manhattan – the city that never sleeps.

The Power of Social Media - Rafael Sangiovanni

Social Media Strategist at RBB PR’s Digital Park will discuss the growing importance of visuals to the social media experience. That ties into using Pinterest for brands, best practices for Facebook, recent changes to Twitter and even LinkedIn, all which reflect the power of visuals.

Advanced Registration Required. No shows will be billed.
Partial scholarships are available for non-profit agencies. For details, contact Carla Ulakovic or Michelle Nagel

I can't live without...

Harvest Program

By Phyllis Erhowsky

If time tracking and time management are key factors in your professional life, Harvest can make that process so much easier.  We used to track our time manually on Excel sheets and then transfer to reports and invoices at the end of each month.

With Harvest:

-You and your staff can simply enter time for each project on the web-based program, or set it to start and it will keep time for you.

-You can allocate time to various categories and bill accordingly at different rates.

-You can get a full report 24/7 by time frame, by client or by employee.

The result for me has been a reduction in end of month invoicing from six+ hours down to about 45 minutes, allowing more precious time for strategy, creativity and doing the things we are passionate about doing.

To learn more about the Harvest Program, visit their website where they offer a 30-day trial for new clients:

http://www.getharvest.com/pricing

Membership Renewal Doesn't Have to be Spooky!

October is when we really start to think about the change of season as we anticipate Halloween, Thanksgiving and other holidays. It's also when FPRA does their membership renewals! Don't miss out and get spooked by the deadline (Oct. 31). 

Renew now and get ahead of the game. The application has changed this year so if you need a copy, feel free to contact Samantha Scott, APR at samantha@getpushing.com or grab a copy from the state website www.fpra.org.