President-elect Kathleen Taylor earned her APR (Accredited in Public Relations) designation in June. The chapter heartily congratulates her on this accomplishment!
Friday, July 10, 2009
Congratulations Kathleen Taylor, APR!
President-elect Kathleen Taylor earned her APR (Accredited in Public Relations) designation in June. The chapter heartily congratulates her on this accomplishment!
Wednesday, July 8, 2009
Lead the Way!
July marks our annual Chapter meeting and what would be the most appropriate discussion topic you ask? Leadership of course!
A big thanks goes out to Gulf Coast Business Review for sponsoring the luncheon! We had a great turnout with quite a few guests!
For those of you who are not aware, PRU has been moved to October! The theme was announced at the meeting....drum roll, please....High Tech, High Touch. Stay tuned to the blog, facebook, and Twitter accounts for more information on the event!
If you missed yesterday’s meeting, you missed the presentation of the Chapter Member Awards for 2009! Congratulations go to:
2009 Rising Star Carla Ulakovic
2009 Chapter Member of the Year Laura Puerto
2009 PR Professional of the Year Tina Haisman, APR, CPRC
The SWFL Chapter welcomed Dr. Wilson Bradshaw, FGCU President for a refreshing chat on Leadership.
Dr. Bradshaw had members laughing throughout as he told tales of Brad's Follies.
We were left to mull over his four key points of success:
1. Seek first to understand then to be understood.
2. Be open to ideas.
3. Consider the consequences if you make a wrong choice. How will you handle the situation?
4. If you mess up, fess up. (Bradshaw reflected on the Holiday Cheer mess at FGCU last year)
A big thanks goes out to Gulf Coast Business Review for sponsoring the luncheon! We had a great turnout with quite a few guests!
For those of you who are not aware, PRU has been moved to October! The theme was announced at the meeting....drum roll, please....High Tech, High Touch. Stay tuned to the blog, facebook, and Twitter accounts for more information on the event!
If you missed yesterday’s meeting, you missed the presentation of the Chapter Member Awards for 2009! Congratulations go to:
2009 Rising Star Carla Ulakovic
2009 Chapter Member of the Year Laura Puerto
2009 PR Professional of the Year Tina Haisman, APR, CPRC
The SWFL Chapter welcomed Dr. Wilson Bradshaw, FGCU President for a refreshing chat on Leadership.
Dr. Bradshaw had members laughing throughout as he told tales of Brad's Follies.
We were left to mull over his four key points of success:
1. Seek first to understand then to be understood.
2. Be open to ideas.
3. Consider the consequences if you make a wrong choice. How will you handle the situation?
4. If you mess up, fess up. (Bradshaw reflected on the Holiday Cheer mess at FGCU last year)
Friday, June 26, 2009
Online Newsrooms with Ibrey Woodall
98% of journalists expect companies to have an online newsroom
Detroit Lions saved about $25k the first year they had an online newsroom, cut costs of sending out photos, etc.
Some common mistakes:
Lack of recognized URL (use news.yourcompany.com)
Bad design/navigation - Content not updated
Bury newsroom link on corporate site - don't bury it under "about"
Email alert delivery not targeted
PDFs instead of Word docs
Most important element - searchable archives!
Allow for more granular searches.
Have a lot of PR people? Organize them by subject area!
Okay, Ibrey is SO full of info...can't keep up. You just needed to be here!
Detroit Lions saved about $25k the first year they had an online newsroom, cut costs of sending out photos, etc.
Some common mistakes:
Lack of recognized URL (use news.yourcompany.com)
Bad design/navigation - Content not updated
Bury newsroom link on corporate site - don't bury it under "about"
Email alert delivery not targeted
PDFs instead of Word docs
Most important element - searchable archives!
Allow for more granular searches.
Have a lot of PR people? Organize them by subject area!
Okay, Ibrey is SO full of info...can't keep up. You just needed to be here!
RSS Feeds - News at your door
Birgit (like Beer and geet like Guitars...two of our favorite things) of Pauli Systems has launched into an RSS Feed presentation.
So you might be wondering..."What the heck is an RSS Feed?"
The answer: Standard since 1999 Real Simple Syndication (RSS Feeds)– Standard way to provide content across sites and tools
First step of social media is Listen, RSS feeds help you listen and organize the “noise” aka conversations.
(FYI: All of Birget’s slides are available on slideshare.net)
Subscribe to feed in Twitter via search box and it will shoot you information by including a hash tag (#) then keyword you are looking for.
Google reader is an excellent way to sort through the “noise” to find what you are looking for with greater ease. An added perk is that you can share items that you've searched to help educate others via Google.
And yes...RSS Feeds are free...so no subscription fees! This allows you to keep in the loop and get more information.
Other RSS Feeds
Technrati -- A Blog Directory.
How its used? - You have to claim a post a(technoroti walks you through this)
Digg
Linkedin
Next on the list of must use is Delicious -- and you can share you RSS Feeds from Google Reader here :)
Where are the people who are talking about the topics I want to Know about? Where to I find them? RSS Feeds are a great place to start.
Beyond the Google Reader are RSS Feed listening tools.
FriendFeed: This is a platform that shows you all over your feeds from Twitter, Blogs, and several other social media platforms that individuals may be.
Friend Feed Allows users to expand on conversations created on other mediums and shares them with all of your "friends".
New RSS listening tools Alltop...an online magazine rack of popular topics.
RSS Feeds Part Two...RSS Feeds As a Publisher
Some RSS feed driven e-mail broadcasts...
Feedblitz
Feedburner
Mailchimp
So you might be wondering..."What the heck is an RSS Feed?"
The answer: Standard since 1999 Real Simple Syndication (RSS Feeds)– Standard way to provide content across sites and tools
First step of social media is Listen, RSS feeds help you listen and organize the “noise” aka conversations.
(FYI: All of Birget’s slides are available on slideshare.net)
Subscribe to feed in Twitter via search box and it will shoot you information by including a hash tag (#) then keyword you are looking for.
Google reader is an excellent way to sort through the “noise” to find what you are looking for with greater ease. An added perk is that you can share items that you've searched to help educate others via Google.
And yes...RSS Feeds are free...so no subscription fees! This allows you to keep in the loop and get more information.
Other RSS Feeds
Technrati -- A Blog Directory.
How its used? - You have to claim a post a(technoroti walks you through this)
Digg
Next on the list of must use is Delicious -- and you can share you RSS Feeds from Google Reader here :)
Where are the people who are talking about the topics I want to Know about? Where to I find them? RSS Feeds are a great place to start.
Beyond the Google Reader are RSS Feed listening tools.
FriendFeed: This is a platform that shows you all over your feeds from Twitter, Blogs, and several other social media platforms that individuals may be.
Friend Feed Allows users to expand on conversations created on other mediums and shares them with all of your "friends".
New RSS listening tools Alltop...an online magazine rack of popular topics.
RSS Feeds Part Two...RSS Feeds As a Publisher
Some RSS feed driven e-mail broadcasts...
Feedblitz
Feedburner
Mailchimp
Live with Marketwire - Wickles Pickles
Googling "press release distribution"...title tags show up in bold. (Yes, if you're tech-savvy this is basic, but most of us here are basic!)
It's all about measurement...The Pheedo Network - targeting bloggers and RSS feeds that are industry-specific.
Robyn's giving us an overview of navigating the world of social media, great emphasis on aggregating your Twitter accounts, shortening url's, etc.
Hashtags! A way to follow tweets acording to topic. Just put # in front of the subject.
Check out your competition on startpr.com
Yes, we have a chapter of the Social Media Club right here in SWFL! www.smcswfl.org
Q & A with Robyn
How to use Twitter effectively...instead of "I'm walking my dog now", provide value to your followers and use links to give them more info!
What about all the acronyms/codes on Twitter? Where are all the definitions? Just Google them!
What qualifies "spamming" bloggers? Anything that's not relevant to the blogger! But yeah, there are gray areas.
Tina Haisman, APR, CPRC offers this advice on behalf of local reporters - if you're not really their friend, don't "friend" them on Facebook. It's a more personal network vs. professional.
From Lynn Schneider, APR, CPRC: Separating the internal and external, personal and professional in a large organization...where's the line? What about time management? Use filters, use delayed release applications for Twitter, aggregartion for posting.
Kate Gooderham, APR, CPRC: How do you post a link? Starting with Facebook...
Well, ya gotta be here for this hands-on stuff, can't describe it!
Join us at Hodges University....
It's all about measurement...The Pheedo Network - targeting bloggers and RSS feeds that are industry-specific.
Robyn's giving us an overview of navigating the world of social media, great emphasis on aggregating your Twitter accounts, shortening url's, etc.
Hashtags! A way to follow tweets acording to topic. Just put # in front of the subject.
Check out your competition on startpr.com
Yes, we have a chapter of the Social Media Club right here in SWFL! www.smcswfl.org
Q & A with Robyn
How to use Twitter effectively...instead of "I'm walking my dog now", provide value to your followers and use links to give them more info!
What about all the acronyms/codes on Twitter? Where are all the definitions? Just Google them!
What qualifies "spamming" bloggers? Anything that's not relevant to the blogger! But yeah, there are gray areas.
Tina Haisman, APR, CPRC offers this advice on behalf of local reporters - if you're not really their friend, don't "friend" them on Facebook. It's a more personal network vs. professional.
From Lynn Schneider, APR, CPRC: Separating the internal and external, personal and professional in a large organization...where's the line? What about time management? Use filters, use delayed release applications for Twitter, aggregartion for posting.
Kate Gooderham, APR, CPRC: How do you post a link? Starting with Facebook...
Well, ya gotta be here for this hands-on stuff, can't describe it!
Join us at Hodges University....
SEO and Social Media Releases with Robyn Medlin
Robyn is an account executive with Marketwire. (She loves the breath of fresh air and friendliness of the Southwest coast - we do too!)
Using the death of MJ as an example of the viral news and the need for an online presence.
Reviewing top social media sites by category according to Alexa rankings.
So much out there, and available by phone - NO DISTRACTED DRIVING!
Another caution - don't be a social media spammer. How to pitch without being one? Make the info accessible, easy to find and easy to share.
Standard vs. social media press release:
No live links or metatgs
No photo or video
No elements that encourage interactivity
BORING...
Social Media Release...WOW! What a difference. Marketwire has awesome platform built in - you just upload Word doc and end product can include YouTube video, live links, page sharing on beaucoups sites.
Going live to see how this works on the back end...
Using the death of MJ as an example of the viral news and the need for an online presence.
Reviewing top social media sites by category according to Alexa rankings.
So much out there, and available by phone - NO DISTRACTED DRIVING!
Another caution - don't be a social media spammer. How to pitch without being one? Make the info accessible, easy to find and easy to share.
Standard vs. social media press release:
No live links or metatgs
No photo or video
No elements that encourage interactivity
BORING...
Social Media Release...WOW! What a difference. Marketwire has awesome platform built in - you just upload Word doc and end product can include YouTube video, live links, page sharing on beaucoups sites.
Going live to see how this works on the back end...
Pokens!
Giving some away, thanks to Start Poken! Really fun way to exchange social media addresses! Who won the first round? Nancy Coker. Tiffany Esposito. Becki Reeves. Susan Bennett, APR, CPRC. Beth Lobdell. Harry Lookanan Jr.
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