Thursday, April 23, 2009

Get connected!

FPRA creates a new Facebook Page. Join us today and see new pictures from last week's Image Awards Gala!

Wednesday, April 22, 2009

PR on F.I.R.E

The FPRA’s 71st Annual Conference is quickly approaching! The event will be Aug. 9- 12 at the Boca Raton Resort and Club.



Tuesday, April 14, 2009

Interest is Boiling ...

Spaces are filling up quickly for the Social Media Cafe: The Appetizer.

Don't miss this great opportunity to network with Southwest Florida Communications Professionals and to whet your social media appetite!


As an added benefit to FPRA members who register for the event, Flame Productions will be snapping complimentary professional head shots to add some pizazz to your social networking accounts. There will be a cost of $25 for non-members (a fifty percent saving) who would like to have a professional head shot taken.

The event will be held:

Friday, May 1 @ Hodges University

9 a.m. Registration --Those registered members who are interested in having a head shot done, are encouraged to come at 9 a.m. to keep the lines moving smoothly. Head shots will also be taken during the morning breaks.

Presentations: 9:30 a.m. - noon

Friday, April 10, 2009

It's Time to Feed the Hunger

Do you find yourself wondering when would be the appropriate time to poke, tweet, and ping your colleagues? Or even wondering what poke, tweet, and ping mean?

FPRA has the answers! We are cooking up a series of workshops called The Social Media Café: Creating Your Social Networking Cookbook, to whet your appetite for all things social networking. The appetizer, a how-to-get-started in social media from the basic ingredients to all the new trimmings is ready to be served:

When: Friday, May 1
Time: 9 a.m. registration and networking
Program will run from 9:30 a.m. until noon
Where: Hodges University
Cost: $10
Registration Deadline: April 27

Flame Productions will be on hand to snap professional headshots you can use on all your social media sites. The cost of photography is $25 for registered guests, complimentary for FPRA members.

FPRA will walk you through the social media ingredients so you can create a recipe that is right for you and your organization.

Register for the course at www.fpraswfl.org. Payment will be taken at the door, checks or cash only. But hurry, space is limited to 50 people!

Thursday, April 9, 2009

When the President Comes to Town

Our FPRA SWFL Chapter monthly luncheon meeting for April welcomed many past presidents, honoring them for their contributions. In coordination with the program topic, the SWFL Chapter welcomed FPRA President Lanette Hart, APR, CPRC, to town! She conducted a special recognition ceremony for our chapter's past presidents, giving each who was there an official quotes logo pin and thanked them for their past, current, and future service to FPRA. Past Presidents recognized were:

o Mary Briggs, APR,CPRC 1991-92
o Susan Johnson, 1998-1999
o Tina Haisman, APR, CPRC, 1999-2000
o Kate Gooderham, APR, CPRC, 2001-02
o Karen Ryan, APR, 2002-03
o Barbara-Anne Urrutia, 2007-08
Lynn Schneider, APR, CPRC, 1989-1990 and Olivia Orth, 2006-07 were both present for the official photograph but were unable to stay for the meeting.

Lanette praised their experience and support as a rich history for us to learn and grow from. She encouraged new leaders to consider the opportunities and the incredible return on the investment that comes from chapter leadership – particularly as committee members, chairs, and board members. She officially opened up the nomination process. Immediate Past President Barbara-Anne Urrutia is leading the nominating committee.

Susan Johnson, the General Manager of Broadway Palm Dinner Theatre was the panel moderator. She introduced the topic of “When the President Comes to Town,” relayed a story of how the Broadway Palm handled an event featuring the future First Lady, Michelle Obama, and then introduced the panel:

Vicki Moreland, LCPA. RSW created the environment for the President to arrive and depart safely into Fort Myers when he came to town.

Marietta Mudgett, Director of the Greater Fort Myers Chamber of Commerce. She was asked by White House officials to put together a list of 40 community members who would be personally invited to attend the Town Hall Meeting with President Obama.

Jennifer Hobbic , Public Relations Manager for the City of Fort Myers. Jennifer worked in coordination with the White House Press representative to corral media clamoring to gain access to the event.

Shelly Flynn, Public Information Officer for the Fort Myers Police Department. Was called to work closely with Secret Service personnel to ensure adequate coverage and safety in our area when President Obama visited. Was part of the coordination to get him from and back to the airport. Enlisted the help of neighboring resources with the Lee County Sheriff’s Department and the Cape Coral Police Department.

Rose Rundle, Director of the Harborside Event Center. Rose coordinated the efforts to host the Town Hall Meeting (1500 guests!) when her venue was selected. Worked closely with police and other city officials to ensure safety, crowd control and proactive public relations before, during and following the event. Behind the scenes commemorative Thank You to volunteers can be found on their website, and linked here.

Save the date for next month's meeting at the Broadway Palm Dinner Theatre on Monday, May 4, 2009 at 11:15 a.m. We hope to see you there!

Wednesday, April 1, 2009

And That's a Wrap!

The inaugural PR Pro Bono Day is drawing to a close, with guests mingling and networking with the PR professionals here.

Connie Martin of the Make A Wish Foundation won the free lunch!

And congratulations to Cindy Burgess for a phenomenal job in organizing this event. The monthly ROCKing Chair Award goes to Cindy. Many thanks also to Vicki Collins and Joni Schopke of the Hospitality Committee.

Social Media & Blogging

Carla Ulakovic and Kathleen Taylor addressing social media.

What is it? Connectivity and relationship building online.
It's impossible to be on every site! Now there are organizing applications like Friend Feed.

Fourth most popular activities on the internet are social networking and blogging. (Higher than emailing!)

30% of the global population is now registered on FaceBook.

Where to begin?
Assess your needs
Research the site
Establish and protect
Know your limits

There are faux pas - most importantly make it a relationship. Have a conversation, don't just push your agenda.

Q. How can nonprofits use social media for fundraising?
More for sharing information about events, causes, not actually raising money through the social media site.

As a nonprofit, make sure you are ALLOWED by your national organization to do so!