Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.
In the first of 2016's planned offsite lunches on Jan. 5, we met at the Southwest Florida Public Service Academy in Fort Myers for a tour, talk and lunch. The academy's Todd Everly told us about the criminal justice and fire fighting courses conducted there in a semi-military style. The academy is affiliated with the Lee County School District and Fort Myers Technical College.
We toured the building, a former elementary school (with some short facilities to show for it), and saw classrooms, workout room, the fire tower and other sights. We returned for a delicious barbecue lunch and discussed the image of law enforcement today and asked Everly questions. In other business, we welcomed new member Logan Peters from Robb & Stucky and thanked our sponsors, LCEC, Charlotte Behavioral Health Care, iPartner Media Flame Productions and Florida Southwestern University.
Robin has been with Gulf Coast Humane Society since 2014. Her career began in Saudi Arabia with Litton Corporation’s National Defense Program. By the mid 1980s she developed a taste for multimedia which included marketing and sales positions with several companies including Gannett Corporation, Waterman Broadcasting, WINK TV and a local publication company, Nautical Mile Media Group. In 2009 Robin developed her own media consulting business, RS Media Group, in which she worked with the marine and auto industry focusing on media buys and public relations.
Originally from Parsons, Kan., Robin grew up in Springfield, Mo. Her 20-year career in multimedia has included working with many celebrities. She has modeled professionally, traveled extensively and has been involved in various charitable organizations. Her passion is writing and she is currently working on her first book. She enjoys all types of outdoor activities and still loves to travel.
Robin and her husband live in Bokeelia with their two rescue dogs, Bo (Bocephus) and Ti (Tiberius).
2016 is here and so are new trends in digital branding and marketing. From mobile video advertising to online reputation management, marketers are once again adjusting and transforming strategies to keep up with recent changes. The following infographic shares the top 10 digital marketing trends we’ll see in 2016:
When a dam burst in Brazil, causing a flood of wastewater to
cascade out of an iron ore mine – resulting in 17 deaths and hundreds of leveled
homes as well as the worst environmental disaster the country had ever seen –
two public relations spokesmen illustrated the best and worst in crisis
communication. The involved companies were BHP and Vale.
The former addressed the issue immediately. The latter didn’t,
and cast blame on another company with which it was doing business.
The fallout from there involved protests by people who
covered themselves in mud and carried pictures of dead fish.
Local Image Awards 2016: Think strategically! Even though the deadline for Local Image entries is three months away, your local Image team is preparing for the 2016 Local Image Awards. And so should you! Look at your work product and think about its potential for being submitted for a Local Image Award. As you plan or participate in projects from January 2015 through the competition deadline of March 4, 2016, try to determine if it will meet the Image standards. Also, study the Image Award categories - maybe the special event didn’t meet all the objectives you set, but the speech you wrote for the CEO to give during the event exceeded expectations and changed the attitude of the audience. Be smart - always look at all the elements of a campaign and try to find the perfect fit. Also, entries this year will be submitted electronically, so collect and organize your support materials digitally, which will make it much easier to prepare and submit your entry in March. If you have never entered before, need a little bit of guidance or a nudge, then you might just need an Image Buddy! Your Local Image Committee has seasoned “Image Experts” who will be there to offer encouragement and advice on how to submit an award-winning entry. We can give you one-on-one help with a trusted and knowledgeable “buddy” – so you will feel more comfortable about asking questions and make entering Local Image a little less daunting. If you have any questions about the Image entry process or Image Buddy program, please contact Vicki Moreland at vbmoreland@flylcpa.com or 239-590-4502.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013.1 At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.
The figures reported here are for social media usage among all adults, not just among those Americans who are internet users. In many previous Pew Research reports, the share of social media users has been reported as the proportion of internet users who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline. In this report, a broader picture of the American landscape is presented, and so the figures are based on the entire adult population.
Across demographic groups, a number of trends emerge in this analysis of social media usage:
Socio-economic differences: Those with higher education levels and household income lead the way – Over the past decade, it has consistently been the case that those in higher-income households were more likely to use social media. More than half (56%) of those living in the lowest-income households now use social media, though growth has leveled off in the past few years. Turning to educational attainment, a similar pattern is observed. Those with at least some college experience have been consistently more likely than those with a high school degree or less to use social media over the past decade. 2013 was the first year that more than half of those with a high school diploma or less used social media.
What follows is an overview of changes over time in social media by various demographic groups. A full archive of Pew Research Center reports on different social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn as well as about social media usage on mobile devices in general can be found at: http://www.pewinternet.org/topics/social-networking/.
Social Media Usage by Age: Ubiquitous Among Youngest Adults, Notable Among Older Adults
Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. At the same time, there has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today.
Young Adults Still Are the Most Likely to Use Social Media
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
While usage among young adults started to leveled off as early as 2010, since then there has been a surge in usership among those 65 and older. In 2005, 2% of seniors used social media, compared with 35% today.
Social Media Usage by Gender: A Shifting Balance Over Time, With Parity Today
In 2005, 8% of men and 6% of women used social media.
Women and Men Use Social Networking Sites at Comparable Rates
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Starting in 2009, women started using social media at slightly higher rates than men, although this balance has shrunk yet again in recent years. Today, 68% of women and 62% of men report social media usage, a difference that is not statistically significant.
Social Media Usage by Educational Attainment: Those With Higher Education Levels More Likely to be Social Media Users
Those who have attended at least some college are more likely than those with a high school diploma or less to use social media, a trend that has been consistent since 2005. In that year, 4% of those with a high school diploma or less used social media, along with 8% of those who attended some college and 12% of college graduates.
Those With Lower Levels of Education Are Less Likely to Use Social Media
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less.
At the same time, the share of those with a high school diploma or less who use social media has grown more than tenfold over the past decade.
Social Media Usage by Household Income: Those Living in Affluent Households More Likely to Be Social Media Users
There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than $30,000 used social media, compared with 12% of those living in household earning $75,000 or more.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
Those differences have persisted even as each group has seen dramatic growth in usage.
Today, 78% of those living in the highest-income households use social media, compared with 56% of those in the lowest-income households – a 22-point difference.
Social Media Usage by Race/Ethnicity: Consistent Similarities
When it comes to race and ethnicity, trends in social media adoption are defined by similarities, not differences. Whites, African-Americans and Hispanics have broadly adopted social media at the same brisk pace.
Racial Differences Not Very Evident as Social Media Usage Has Grown
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
In 2005, 6% of African-Americans, 7% of whites and 10% of Hispanics used social networking sites. Today, those figures stand at 56% of African-Americans and 65% of both whites and Hispanics.
Social Media Usage by Community Type: More Than Half of Rural Residents Now Use Social Media
Adults who live in rural communities have historically been the least likely to use social media. In 2005, 5% of rural residents, 7% of suburban residents and 9% of urban residents reported social media usage. Today, 58% of rural residents, 68% of suburban residents and 64% of urban residents use social media.
Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.
Pew Research Center
The data reported here result from a general question about whether people use social networking sites of any kind, rather than an aggregation of individual site usage. No data is available from 2007. ↩
When writing your Christmas wish list for Santa this month, consider asking the big fella for a trip to the FPRA annual conferencein August. It’s never too early to start planning, and you should take advantage of being on Santa’s nice list while you can!
Thinking back on my trip to conference earlier this year, I’m reminded of the many benefits. Tops on the list, of course, are all the fantastic educational sessions with tremendous speakers. I’m always inspired and find it amazing how many great ideas you can think up just by getting away from the office. Conference also is a great time to network with fellow PR practitioners from around the state. You never know when you might need to collaborate with Sunshine State counterparts or pick their brains when you’re stumped with a PR challenge. If you’re fortunate to be recognized for a Golden Image award, conference is even more fun, but if it’s not your year, you’ll be motivated just hearing about the best PR campaigns in the state.
Annual conference also is a great opportunity to build stronger bonds among the PR professionals from within our chapter, too. We tend to sit together by day and enjoy dinner and refreshments together by night. Yep, everyone knows just where the Southwest Florida chapter is sitting because we’re awfully spirited! Besides the fact that it’s a lot of fun, the relationships you build at conference can only be maximized when we all head back home. Southwest Florida’s still like a small town and we all work together in one way or another.
Last, with six years as our chapter’s accreditation chair, I’d be remiss if I didn’t say my favorite part of annual conference is the recognition of the new APRs and CPRCs! What better way to re-charge your professional development battery than by applauding our profession’s most distinguished members? You might just leave conference with plans to add some initials after your own name!
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