Thursday, December 27, 2012

Southwest Florida Chapter Community Connection: Opportunities to Give Back as a PR Professional



Interested in a new way to give back? How about the FPRA Community Connection?

As public relations professionals we have unique strategies and skills that may benefit our area’s non-profit organizations who are facing challenges generating awareness or raising funds.  You can help! 

By giving just a few hours per year of your time, you can be connected to one of our qualifying organizations to consult for advice on implementing a special event, creating a fundraising campaign or helping develop a PR plan.

Pro Bono Consultant requires:
*At least five years experience in public relations
*Three to four hours of your time per year as a pro bono consultant
*A follow up report to the FPRA Board


If you meet the criteria and are interested in giving back in this way, please email Phyllis@pkecreative.com by Feb. 15, 2013 and let us know.

Wednesday, December 26, 2012

President's Word


I know we all feel that the years go by faster and faster, which is probably due in part to the very busy schedules we all keep in the field of PR.  I hope that each and every one of you had a wonderful holiday with your families and friends.  I feel like we all have multiple families, with FPRA being a family in and of itself.  I have found that over the years I have made so many great friends due to my membership in FPRA, and I truly value them all.  Knowing how amazing this organization is, I hope you invite others to join our FPRA “family” to further enhance not only their professional lives, but their personal lives as well. 

We have a great opportunity coming up for anyone interested in learning more about our chapter.  Just before the January 8 business meeting at the Broadway Palm Dinner Theater, we will host a  “new member orientation” that will offer an overview of the many ways FPRA can help you realize your professional goals and how to make the most of membership.  For more information, contact Melissa Cofta at melissa.cofta@pacecenter.org.  Make sure to sign up online for the January Business meeting as well, where Allison Blankenship will cover “Communicating Under Pressure.”   Let’s make sure that 2013 is another great year for the Southwest Chapter of FPRA!

Thursday, December 20, 2012

December Member Spotlight

In a time of reflection of the past year and preparing for the new one, Tiffany Esposito-Kittinger, APR, certainly has accomplished a lot this year and has some pretty good advice for us pertaining to her journey earning her APR. If you are setting goals to finally get accredited, be sure to check out our interview below with Ms. Esposito-Kittinger!



What do you feel was your biggest challenge (or fear) was getting your accreditation (the test, number of flash cards, etc)? 
 
My biggest fear going in was the readiness review which is an oral presentation in front of a panel. Everyone told me that it was the easiest part but I was still concerned. It ended up being the easiest part and afterwards I was kicking myself for getting so worked up about it. In my opinion, the most difficult part of the process was the written readiness review portion that I had to submit prior to the oral presentation. It wasn’t difficult just very time consuming and I felt like I could constantly add to it.


In a short summary, can you provide the steps you took to get your APR (classes, readiness reviews…)?

The first thing I did was research. I wanted to know what I was getting myself into. I spoke to Kara Winton, the chapter’s credentialing chair, and she told me all about the process and where I could find additional information. I read everything on the UAB and FPRA websites regarding accreditation and decided it was something I was ready to pursue.

After I made the commitment I started attending the study sessions with Kara. They were once a week for about three hours. I was getting married three months after I started this process and was determined not to study on my honeymoon so the next thing I did was create a timeline with Kara’s help. We set milestone dates, scheduled my oral review, submitted my official application to the UAB and I started studying. Kara does an amazing job structuring the study sessions to make the entire process palatable. I did small sections of the written readiness review each week and worked on my oral presentation plan and materials as I went. I think the key to the process is to take it in small bites. It is a lot of work and not something you can do in a weekend. I also studied the flash cards as I went and the day before I sat for the written exam I literally did nothing but study flash cards for 13 hours just memorizing definitions and concepts.

During this time I was also taking two graduate courses at FGCU so I treated it like another class and did the work alongside my homework. I did my readiness review oral presentation a month before I took the written exam and sat for the written portion five days before my wedding. I received the official letter in the mail stating that I passed the day of my wedding. It was the best wedding present ever!


If you can give a piece of advice to someone who is preparing to take the next step and earn their APR, what would that be?

Something I would have changed was to have completed the study sessions before submitting my written readiness review and doing my oral presentation. After I was finished with the entire process I felt like I could have added a lot more to my readiness review to make it better but since I was on a tight timeline I rushed through it a bit. Someone once told me that a graduate degree is not a sprint, it’s a marathon and I feel like the APR process is the same way. It should be more of a marathon than a sprint.

Some other advice…don’t be afraid of it. It is not as scary as it looks. It can be overwhelming at first but the great thing is that you can go at your own pace. It is an incredibly rewarding experience and I honestly learned more through the accreditation process than I did in my undergraduate degree (which is in PR). 

Tuesday, December 18, 2012

Image Tip!


Your 2013 Image Committee has already started working on this year’s program. We held our first call with the state association, have developed a theme and will be putting out deadlines for submitting your entries shortly.

But, in the meantime, we want to tell you something that will really help as you think about your projects and prepare to enter the competition. It is quite simple, but very important – the “devil is in the details!”

We know it seems obvious, but it really may be your key to success. Image guidelines are very specific. Since projects are different, there must be a uniform approach to presenting an entry so that judging can be fair and impartial. And remember, PR professionals are sticklers for details and they are the ones who judge your entries. There is a certain way to submit or present your entry, what should be included and how your presentation materials need to be formatted. We have seen award-worthy projects fail to win or, even worse, be disqualified for wrong formatting, sloppy presentation and typos in written materials.

Put most of your effort into the 2-Page Summary. Seventy percent of your score is based on the summary of your project that states the reason and need for development of the public relations program or tool, how it was implemented and the results. Make sure you address five elements - Research, Objectives, Implementation, Evaluation and Budget. And it should be clear, concise and factual. 

Judges then review support materials for professionalism, innovation and design to score the remaining 30 percent of the entry. Please think about what you can include to help them understand or appreciate your project. Don’t lose valuable points by failing to include support materials that detail what you have presented in the summary. Show the judges what you did – this is your opportunity to be creative!
 
Read the Call for Entries, use the checklist and follow the specific directions. And, of course, your Image Committee is here to help you at any time.  

Thursday, December 13, 2012

Join us! January 2013 Chapter Luncheon





I Wish I’d Said That! 
How to Motivate, Persuade and Communicate Under Pressure

With Allison Adams Blankenship



In a crazy world of tweets, texts and viral videos, you only have a few seconds to get your message heard.  Discover how to cut through the clutter with a message that is targeted and persuasive in just 3 simple steps.  Increase your client compliance up to 93% by using one single word.  And, create immediate buy-in and motivation by answering the one question every person asks.



Allison Adams Blankenship is an author, trainer and motivational speaker on accelerating results through powerful communication and priority management.  Blankenship is one of FPRA’s first 100 APRPs and the former regional director of Public Relations for The Ritz-Carlton Hotel Company.  She is the author of 3 books on communication, life-balance and change and was named the Florida Speaker of the Year by the Florida Speaker’s Association.


January Luncheon
Tuesday, January 8th 2013
11:30am

$20 for members    $25 for non-members    $10 for students

Register today!


Tuesday, December 11, 2012

Monthly APR Trivia: December



Question: Candidates for Accreditation in Public Relations must master the art of writing SMART objectives in the public relations planning process. The acronym reminds candidates that objectives must be: (S) Specific, (M) Measurable, (A) Attainable, (R) Realistic and (T) _____. What does T stand for?

















Answer: Timely. SMART objectives must be measured over a specified time period.

















 

Friday, December 7, 2012

Going Mobile with Social Media



By: Jessica Boles

The future of mobile social networking is inevitable. Nearly half of the world’s social media users are visiting media sites from their phones. What does this mean for marketing your company or business?

More people these days are “on the go” and using their cell phones for not only phone calls and text messages, but social media networking. Consumers are watching videos, using apps and creating message services (think “Text-to-Win” contests). Companies can create videos using Viddy, a new social network focusing on sharing 15 second clips. They can post their videos to YouTube. They can create mobile apps from AppMakr, MyAppBuilder or MobiCart. They can create messaging services through Short Message Service (SMS) or Multimedia Messaging Service (MMS). The possibilities are becoming endless.

One of the biggest misconceptions for small businesses is assuming that mobile marketing is for large corporations and huge budgets. Not so. A good social media marketer can create a buzz in the social media without spending a dime.