PR – Who?
PR – YOU!
In order to provide the maximum planning flexibility, the Southwest Florida Chapter is beginning its Leadership Team recruiting early; particularly for the role of PR University Chairperson.
OK – so let’s do a quick "mental picture" exercise just to get an idea of how fantastic this opportunity is – We can definitely say that PRU is a great program…but let’s see how many we have here that have experienced it! Please stand (in your mind) as long as your answer to the questions is “yes.”
1. How many of you attended PRU this year?
(Great! That's most of you! Keep standing…)
2. Now, how many of you have been to PRU in past years?
(Wow! Still most of you.)
3. How many of you have taken back something professionally valuable to your jobs?
(Ok, that's basically a given - that's the point of PRU after all, right?)
4. Did you have a lot of fun, too?
(Of course you did!)
Thanks! You can all sit down now…I won’t ask you all to answer right away who will be the PRU 2010 Chairperson --- but we are defintely looking for a person of your experience and FPRA enthusiasm to lead next year's PRU committee. I definitely hope that you will consider what a great program it is and how professional opportunities as a committee member and as a leader with our Chapter benefit you in your career development and enhances your FPRA experience. We would love to have you on board – please comment here or email me (kathleen.taylor@lcec.net)if you are interested in being a part of one of our Chapter’s most highly esteemed events in 2010!
Thank you!
Tuesday, March 3, 2009
March to Success
Three, Two,One…Blast off!
Ginny launched the meeting with introductions of the Leadership Team, and then it was down to business.
Notable Nuggets:
As we look around the room today, there are guests-a-plenty! Thanks to those new friendly faces for coming to the meeting.
Fridays at the Forum are turning out to be a great success. FPRA welcomed nearly ten new members.
Join the A Team!
Give me an "A" for active!
Now that we all have that team spirit going...
FPRA is getting a jump start on PRU 2010 and is seeking a PRU Chair (and committee members). The program can open up professional opportunities - as a committee member and as a Leadership Team member your career will benefit from the professional development and experience. We would love to have you on board – please get in touch with Kathleen Taylor (656-2380).
No Fooling Around, Mark your Calendars!
PR Pro Bono Day is scheduled for Wednesday, April 1 from 1:00 p.m. to 5:00 p.m. at the Lakes Park Library Community Room.
The event opens with a PR 101 session at 1:00 p.m. with an informative panel discussion about public relations and a Q&A session. Our target audience is the non profit community and our goal is to share one-on-one time with attendees demonstrating the value of professional PR services and offer mini-counseling sessions. This is a unique opportunity for PR professionals to make a difference in the community by sharing tips and best practices in today’s challenging marketplace.
For more information contact Cindy Burgess (335-0470).
Flying in...
Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings in a single bound! Err...well maybe not, but our local public relations professionals truly ARE super heroes for the organizations and clients that they serve.
The 2009 Image Awards - "Super-Powered PR"- is just around the corner!
FPRA is asking local PR professionals to reveal their "secret identities" and submit an Image Award entry to receive kudos for a job well done! Let's show the state what Southwest Florida is made of. :)
Not a PR professional, but still want to be part of the action? Never fear because where there is a will, there is a way! Sponsorship opportunities are available for those individuals and organizations in the gift amount of $500 or $250. For more information, contact Ginny Cooper (297-3638) or Kathleen Taylor (656-2380).
Dates to Remember: Deadline for entries: March 20
Image Awards Gala: April 16
Special Note: It was announced that all FPRA members and student members who submit an Image entry will receive one free entry to the Image Awards Gala event. If you submit one entry, that's one ticket. If you submit five entries, that's five tickets. What a deal!
Speaking of the Image Awards...
They are great practice for the Readiness Review! If any members would like information on sitting for your APR or CPRC, contact Mary Briggs (278-3900). Study sessions are coming soon!
The Presentation:
Did you know....
That the Dick Pope All Florida Golden Image Award has been given for 52 years and only two of those awards have been issued to Southwest Florida! Susan's award was the second win for Southwest Florida and first for a non-profit organization from this area.
Susan Bennett, APR, CPRC, winner of the 2008 Dick Pope All Florida Golden Image Award showed members and guests just what it takes to create a “super” entry.
Susan walked us through her campaign for the Southwest Florida Addiction Services (SWFAS). She stressed the importance of clear objectives and a strong implementation plan. Some highlights and helpful how-to suggestions from the presentation:
SWFAS Campaign Objectives
Build a case - find community leaders to support efforts
Develop partnerships in the media
Remove stigma of addiction
Raise half of the capital needed by 2008
SWFAS Implementation:
Workshops to impact stakeholders
Letter of Support
Printed materials: Fundraising brochures, direct mail pieces
Cohesive message and brand: updated newsletters, put relevant information about the campaign, etc.
Develop and reiterate strong key messages
Image Award Hints
Pay attention to the rules (there are changes this year!)
Have someone check your entry, and ask for feedback
Judges aren't local, familiarize them with the area. Be careful not to include
unnecessary details.
Take the feedback you receive on the local level for a revamp of the entry and
send it forward to Golden Image.
What's the value of receiving an Image Award?
Not only does an image award cement your relationship with a client and your agency, it is truly a notable accomplishment that will do wonders for your resume and heart.
Ginny launched the meeting with introductions of the Leadership Team, and then it was down to business.
Notable Nuggets:
As we look around the room today, there are guests-a-plenty! Thanks to those new friendly faces for coming to the meeting.
Fridays at the Forum are turning out to be a great success. FPRA welcomed nearly ten new members.
Join the A Team!
Give me an "A" for active!
Now that we all have that team spirit going...
FPRA is getting a jump start on PRU 2010 and is seeking a PRU Chair (and committee members). The program can open up professional opportunities - as a committee member and as a Leadership Team member your career will benefit from the professional development and experience. We would love to have you on board – please get in touch with Kathleen Taylor (656-2380).
No Fooling Around, Mark your Calendars!
PR Pro Bono Day is scheduled for Wednesday, April 1 from 1:00 p.m. to 5:00 p.m. at the Lakes Park Library Community Room.
The event opens with a PR 101 session at 1:00 p.m. with an informative panel discussion about public relations and a Q&A session. Our target audience is the non profit community and our goal is to share one-on-one time with attendees demonstrating the value of professional PR services and offer mini-counseling sessions. This is a unique opportunity for PR professionals to make a difference in the community by sharing tips and best practices in today’s challenging marketplace.
For more information contact Cindy Burgess (335-0470).
Flying in...
Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings in a single bound! Err...well maybe not, but our local public relations professionals truly ARE super heroes for the organizations and clients that they serve.
The 2009 Image Awards - "Super-Powered PR"- is just around the corner!
FPRA is asking local PR professionals to reveal their "secret identities" and submit an Image Award entry to receive kudos for a job well done! Let's show the state what Southwest Florida is made of. :)
Not a PR professional, but still want to be part of the action? Never fear because where there is a will, there is a way! Sponsorship opportunities are available for those individuals and organizations in the gift amount of $500 or $250. For more information, contact Ginny Cooper (297-3638) or Kathleen Taylor (656-2380).
Dates to Remember: Deadline for entries: March 20
Image Awards Gala: April 16
Special Note: It was announced that all FPRA members and student members who submit an Image entry will receive one free entry to the Image Awards Gala event. If you submit one entry, that's one ticket. If you submit five entries, that's five tickets. What a deal!
Speaking of the Image Awards...
They are great practice for the Readiness Review! If any members would like information on sitting for your APR or CPRC, contact Mary Briggs (278-3900). Study sessions are coming soon!
The Presentation:
Did you know....
That the Dick Pope All Florida Golden Image Award has been given for 52 years and only two of those awards have been issued to Southwest Florida! Susan's award was the second win for Southwest Florida and first for a non-profit organization from this area.
Susan Bennett, APR, CPRC, winner of the 2008 Dick Pope All Florida Golden Image Award showed members and guests just what it takes to create a “super” entry.
Susan walked us through her campaign for the Southwest Florida Addiction Services (SWFAS). She stressed the importance of clear objectives and a strong implementation plan. Some highlights and helpful how-to suggestions from the presentation:
SWFAS Campaign Objectives
Build a case - find community leaders to support efforts
Develop partnerships in the media
Remove stigma of addiction
Raise half of the capital needed by 2008
SWFAS Implementation:
Workshops to impact stakeholders
Letter of Support
Printed materials: Fundraising brochures, direct mail pieces
Cohesive message and brand: updated newsletters, put relevant information about the campaign, etc.
Develop and reiterate strong key messages
Image Award Hints
Pay attention to the rules (there are changes this year!)
Have someone check your entry, and ask for feedback
Judges aren't local, familiarize them with the area. Be careful not to include
unnecessary details.
Take the feedback you receive on the local level for a revamp of the entry and
send it forward to Golden Image.
What's the value of receiving an Image Award?
Not only does an image award cement your relationship with a client and your agency, it is truly a notable accomplishment that will do wonders for your resume and heart.
FPRA Offers Unique Opportunity to Local Businesses
The 2009 Image Awards - "Super Powered PR" -- is quickly approaching!
As public relations professional get ready to reveal their "secret identities" by submitting their winning entires, FPRA is looking for another kind of super hero.
We are offering local businesses the opportunity to sponsor the “Super-Powered PR” Gala on April 16.
Sponsorship offers businesses the opportunity to network with Southwest Florida’s top public relations professionals, present products and services and get a first-hand look at the area’s best public relations programs as members gather at the North Star Yacht Club for a super-hero themed Awards Gala. Sponsor levels of $250 and $500 are available, with the latter also including one luncheon sponsorship (a $250 value added benefit). For more information, please contact a member of the leadership team!
As public relations professional get ready to reveal their "secret identities" by submitting their winning entires, FPRA is looking for another kind of super hero.
We are offering local businesses the opportunity to sponsor the “Super-Powered PR” Gala on April 16.
Sponsorship offers businesses the opportunity to network with Southwest Florida’s top public relations professionals, present products and services and get a first-hand look at the area’s best public relations programs as members gather at the North Star Yacht Club for a super-hero themed Awards Gala. Sponsor levels of $250 and $500 are available, with the latter also including one luncheon sponsorship (a $250 value added benefit). For more information, please contact a member of the leadership team!
Wednesday, February 25, 2009
FPRA challenges public relations professionals to reveal “Secret Identities”
Do you have a stellar PR campaign that you worked on this year? Or a dynamic presentation?
If so, then the time has come to reveal your "secret identity"!
The SWFL FPRA is inviting all public relations professionals to reveal their “secret identities” and participate in “Super-Powered PR”—the 2009 Image Awards Program—by submitting their winning entries.
The Image Awards competition is conducted annually by the FPRA to recognize outstanding public relations programs in Florida and to both encourage and promote the development of public relations professionalism in our state.
The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design in the public relations field. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations.
The 2009 Image Awards will showcase the past year’s best campaigns and brightest professionals. Be sure to check out the complete Call for Entries on www.fpraswfl.org as this year’s competition has some important changes.
Submit your winning entry to Image: Super-Powered PR, and help SWFL FPRA celebrate the journeys of public relations professionals throughout Southwest Florida.
Do not hesitate, as the March 20 deadline is coming faster than a speeding bullet!
Entries are due by MARCH 20 at 5:00 p.m. to:
Lee County Electric Cooperative
4980 Bayline Drive
N. Fort Myers, FL 33917
Cost for entries is as follows:
$35 per entry (FPRA members)
$50 per entry (non-members)
If submitting 3 or more entries, FPRA Member rate is $30 each.
Student entries are $10 for members, $15 for non-members.
If so, then the time has come to reveal your "secret identity"!
The SWFL FPRA is inviting all public relations professionals to reveal their “secret identities” and participate in “Super-Powered PR”—the 2009 Image Awards Program—by submitting their winning entries.
The Image Awards competition is conducted annually by the FPRA to recognize outstanding public relations programs in Florida and to both encourage and promote the development of public relations professionalism in our state.
The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design in the public relations field. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations.
The 2009 Image Awards will showcase the past year’s best campaigns and brightest professionals. Be sure to check out the complete Call for Entries on www.fpraswfl.org as this year’s competition has some important changes.
Submit your winning entry to Image: Super-Powered PR, and help SWFL FPRA celebrate the journeys of public relations professionals throughout Southwest Florida.
Do not hesitate, as the March 20 deadline is coming faster than a speeding bullet!
Entries are due by MARCH 20 at 5:00 p.m. to:
Lee County Electric Cooperative
4980 Bayline Drive
N. Fort Myers, FL 33917
Cost for entries is as follows:
$35 per entry (FPRA members)
$50 per entry (non-members)
If submitting 3 or more entries, FPRA Member rate is $30 each.
Student entries are $10 for members, $15 for non-members.
Saturday, February 21, 2009
It's 33 Degrees!
Got our wake-up call this morning at the Hyatt in Jacksonville, where Kathleen and I are attending the quarterly state Board meeting. The cheerful operator (YES, a real voice! But that still doesn't make up for having to PAY for wired internet access, I mean come on Hyatt - it's 2009!) said "Good morning Mrs. Cooper, this is your wake-up call. It's 33 degrees out". She said that last part very quickly so I asked "Did you say 33?" When she answered yes I told her I'd stay in my room then! No wonder FPRA President Lanette Hart says they call Jacksonville "south Georgia". Wouldn't mind it if I owned a mink...we really have it good in Southwest Florida.
The Jacksonville Chapter welcomed us to this beautiful city with a reception in an exclusive riverside, rooftop hospitality suite, 38 stories above the gleaming city. The sunset was amazing and watching the city come alive for the evening was a study in lights. Socializing at The Wine Bar followed...where patrons purchase a card to swipe at any of 50 plus wine stations, choosing a 1 oz., 3 oz., or 6 oz. serving. Money left on your card after an evening of taste-testing? No problem, cash it in at the register. Unique and fun!
Board meeting today at 8:30. The mood is very serious as we chat with PR pros from around the state and find many have moved on, or moved out, but nobody is moving up these days. Membership, meeting attendance and conference attendance are all areas of concern for every chapter. Perhaps the afternoon brainstorming session will yield some innovative ideas for adding even more value to your FPRA membership.
The Jacksonville Chapter welcomed us to this beautiful city with a reception in an exclusive riverside, rooftop hospitality suite, 38 stories above the gleaming city. The sunset was amazing and watching the city come alive for the evening was a study in lights. Socializing at The Wine Bar followed...where patrons purchase a card to swipe at any of 50 plus wine stations, choosing a 1 oz., 3 oz., or 6 oz. serving. Money left on your card after an evening of taste-testing? No problem, cash it in at the register. Unique and fun!
Board meeting today at 8:30. The mood is very serious as we chat with PR pros from around the state and find many have moved on, or moved out, but nobody is moving up these days. Membership, meeting attendance and conference attendance are all areas of concern for every chapter. Perhaps the afternoon brainstorming session will yield some innovative ideas for adding even more value to your FPRA membership.
Thursday, February 19, 2009
Putting your best face forward
February’s Luncheon called for FPRA members and guests putting their thinking caps on! Our meeting sponsor, John Dalida of Joan Drakert Recreational Mathematics Center LLC, made a short presentation on the foundation and also presented the audience with a mathematical puzzle. The center is dedicated to developing mathematical powers in people of all ages.
A raffle by the sponsor, presented a few lucky attendees with brain-bending prizes, and all guests were left with a mathematical challenge; the first to solve will receive a special prize; tune in to the next meeting to find out who won.
Three, Two,One…Blast off!
Ginny launched the meeting with introductions of the leadership team, and then it was down to business.
Notable Nuggets:
SWFL Chapter of FPRA welcomes: new members whose applications were approved at previous board meeting: Atali Maruri, Jennifer Berg, Marie Mosely, APR.
Just a reminder: Image Awards are just around the bend so put your thinking caps on and start working on your entries!
Our special guest this month was, Ken Sneeden of Ken Sneeden and Associates.
Members were enthralled by his presentation on, well, making successful presentations. We were taken through the common pitfalls of PowerPoint presentations, the research behind what works and what doesn’t; and just advice from year’s experience.
If attendees walked away with nothing else, they should remember the following…
Rule number one: AVOID DEATH BY POWERPOINT. We all know this common pitfall: text heavy presentation that has words zipping and zooming across the screen with all the bells and whistles available. This is the type of presentation that people just read to the audience.
The goal of every presentation:
All presentations focus on getting your organization’s message from point A to point B. The hope is to take the sometimes uninformed, doubtful and resistant audiences and utilize your message to transform them by fostering understanding, making them believe in your cause or business, and giving them a call to action.
Positive Weapons of Influence:
Effective presentations utilize or deliver messages based on the following weapons of influences: Commitment and Consistency; Liking; Social Proof; Scarcity; Reciprocation.
Tips for Stellar Presentations:
• Keep it Simple, Balanced and Beautiful
• Eliminate Death by PowerPoint
Ken left us with this to chew on:
I hear, I forget
I see, I remember
I do, I understand
The next luncheon will be held at on Tuesday March, 3 same bat time, same bat channel.
(Networking 11:15am, Broadway Palm Dinner Theater)
A raffle by the sponsor, presented a few lucky attendees with brain-bending prizes, and all guests were left with a mathematical challenge; the first to solve will receive a special prize; tune in to the next meeting to find out who won.
Three, Two,One…Blast off!
Ginny launched the meeting with introductions of the leadership team, and then it was down to business.
Notable Nuggets:
SWFL Chapter of FPRA welcomes: new members whose applications were approved at previous board meeting: Atali Maruri, Jennifer Berg, Marie Mosely, APR.
Just a reminder: Image Awards are just around the bend so put your thinking caps on and start working on your entries!
Our special guest this month was, Ken Sneeden of Ken Sneeden and Associates.
Members were enthralled by his presentation on, well, making successful presentations. We were taken through the common pitfalls of PowerPoint presentations, the research behind what works and what doesn’t; and just advice from year’s experience.
If attendees walked away with nothing else, they should remember the following…
Rule number one: AVOID DEATH BY POWERPOINT. We all know this common pitfall: text heavy presentation that has words zipping and zooming across the screen with all the bells and whistles available. This is the type of presentation that people just read to the audience.
The goal of every presentation:
All presentations focus on getting your organization’s message from point A to point B. The hope is to take the sometimes uninformed, doubtful and resistant audiences and utilize your message to transform them by fostering understanding, making them believe in your cause or business, and giving them a call to action.
Positive Weapons of Influence:
Effective presentations utilize or deliver messages based on the following weapons of influences: Commitment and Consistency; Liking; Social Proof; Scarcity; Reciprocation.
Tips for Stellar Presentations:
• Keep it Simple, Balanced and Beautiful
• Eliminate Death by PowerPoint
Ken left us with this to chew on:
I hear, I forget
I see, I remember
I do, I understand
The next luncheon will be held at on Tuesday March, 3 same bat time, same bat channel.
(Networking 11:15am, Broadway Palm Dinner Theater)
2009 Image Awards Call for Entries Now Available
The Call for Entries for "Super-Powered PR" - The 2009 Image Awards Program is now available online here.
Be sure to read it carefully, in addition to some exciting new changes in the categories, there are specific changes in the rules too! The entry deadline is March 20, 2009.
And don't miss the March luncheon meeting when Susan Bennett, APR, CPRC of Susan Bennett Marketing & Media will discuss the campaign that won the 2008 Dick Pope All Florida Golden Image Award - FPRA's highest honor!
You can register for the event at www.fpraswfl.org.
Be sure to read it carefully, in addition to some exciting new changes in the categories, there are specific changes in the rules too! The entry deadline is March 20, 2009.
And don't miss the March luncheon meeting when Susan Bennett, APR, CPRC of Susan Bennett Marketing & Media will discuss the campaign that won the 2008 Dick Pope All Florida Golden Image Award - FPRA's highest honor!
You can register for the event at www.fpraswfl.org.
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