Do you have a stellar PR campaign that you worked on this year? Or a dynamic presentation?
If so, then the time has come to reveal your "secret identity"!
The SWFL FPRA is inviting all public relations professionals to reveal their “secret identities” and participate in “Super-Powered PR”—the 2009 Image Awards Program—by submitting their winning entries.
The Image Awards competition is conducted annually by the FPRA to recognize outstanding public relations programs in Florida and to both encourage and promote the development of public relations professionalism in our state.
The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design in the public relations field. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations.
The 2009 Image Awards will showcase the past year’s best campaigns and brightest professionals. Be sure to check out the complete Call for Entries on www.fpraswfl.org as this year’s competition has some important changes.
Submit your winning entry to Image: Super-Powered PR, and help SWFL FPRA celebrate the journeys of public relations professionals throughout Southwest Florida.
Do not hesitate, as the March 20 deadline is coming faster than a speeding bullet!
Entries are due by MARCH 20 at 5:00 p.m. to:
Lee County Electric Cooperative
4980 Bayline Drive
N. Fort Myers, FL 33917
Cost for entries is as follows:
$35 per entry (FPRA members)
$50 per entry (non-members)
If submitting 3 or more entries, FPRA Member rate is $30 each.
Student entries are $10 for members, $15 for non-members.
Wednesday, February 25, 2009
Saturday, February 21, 2009
It's 33 Degrees!
Got our wake-up call this morning at the Hyatt in Jacksonville, where Kathleen and I are attending the quarterly state Board meeting. The cheerful operator (YES, a real voice! But that still doesn't make up for having to PAY for wired internet access, I mean come on Hyatt - it's 2009!) said "Good morning Mrs. Cooper, this is your wake-up call. It's 33 degrees out". She said that last part very quickly so I asked "Did you say 33?" When she answered yes I told her I'd stay in my room then! No wonder FPRA President Lanette Hart says they call Jacksonville "south Georgia". Wouldn't mind it if I owned a mink...we really have it good in Southwest Florida.
The Jacksonville Chapter welcomed us to this beautiful city with a reception in an exclusive riverside, rooftop hospitality suite, 38 stories above the gleaming city. The sunset was amazing and watching the city come alive for the evening was a study in lights. Socializing at The Wine Bar followed...where patrons purchase a card to swipe at any of 50 plus wine stations, choosing a 1 oz., 3 oz., or 6 oz. serving. Money left on your card after an evening of taste-testing? No problem, cash it in at the register. Unique and fun!
Board meeting today at 8:30. The mood is very serious as we chat with PR pros from around the state and find many have moved on, or moved out, but nobody is moving up these days. Membership, meeting attendance and conference attendance are all areas of concern for every chapter. Perhaps the afternoon brainstorming session will yield some innovative ideas for adding even more value to your FPRA membership.
The Jacksonville Chapter welcomed us to this beautiful city with a reception in an exclusive riverside, rooftop hospitality suite, 38 stories above the gleaming city. The sunset was amazing and watching the city come alive for the evening was a study in lights. Socializing at The Wine Bar followed...where patrons purchase a card to swipe at any of 50 plus wine stations, choosing a 1 oz., 3 oz., or 6 oz. serving. Money left on your card after an evening of taste-testing? No problem, cash it in at the register. Unique and fun!
Board meeting today at 8:30. The mood is very serious as we chat with PR pros from around the state and find many have moved on, or moved out, but nobody is moving up these days. Membership, meeting attendance and conference attendance are all areas of concern for every chapter. Perhaps the afternoon brainstorming session will yield some innovative ideas for adding even more value to your FPRA membership.
Thursday, February 19, 2009
Putting your best face forward
February’s Luncheon called for FPRA members and guests putting their thinking caps on! Our meeting sponsor, John Dalida of Joan Drakert Recreational Mathematics Center LLC, made a short presentation on the foundation and also presented the audience with a mathematical puzzle. The center is dedicated to developing mathematical powers in people of all ages.
A raffle by the sponsor, presented a few lucky attendees with brain-bending prizes, and all guests were left with a mathematical challenge; the first to solve will receive a special prize; tune in to the next meeting to find out who won.
Three, Two,One…Blast off!
Ginny launched the meeting with introductions of the leadership team, and then it was down to business.
Notable Nuggets:
SWFL Chapter of FPRA welcomes: new members whose applications were approved at previous board meeting: Atali Maruri, Jennifer Berg, Marie Mosely, APR.
Just a reminder: Image Awards are just around the bend so put your thinking caps on and start working on your entries!
Our special guest this month was, Ken Sneeden of Ken Sneeden and Associates.
Members were enthralled by his presentation on, well, making successful presentations. We were taken through the common pitfalls of PowerPoint presentations, the research behind what works and what doesn’t; and just advice from year’s experience.
If attendees walked away with nothing else, they should remember the following…
Rule number one: AVOID DEATH BY POWERPOINT. We all know this common pitfall: text heavy presentation that has words zipping and zooming across the screen with all the bells and whistles available. This is the type of presentation that people just read to the audience.
The goal of every presentation:
All presentations focus on getting your organization’s message from point A to point B. The hope is to take the sometimes uninformed, doubtful and resistant audiences and utilize your message to transform them by fostering understanding, making them believe in your cause or business, and giving them a call to action.
Positive Weapons of Influence:
Effective presentations utilize or deliver messages based on the following weapons of influences: Commitment and Consistency; Liking; Social Proof; Scarcity; Reciprocation.
Tips for Stellar Presentations:
• Keep it Simple, Balanced and Beautiful
• Eliminate Death by PowerPoint
Ken left us with this to chew on:
I hear, I forget
I see, I remember
I do, I understand
The next luncheon will be held at on Tuesday March, 3 same bat time, same bat channel.
(Networking 11:15am, Broadway Palm Dinner Theater)
A raffle by the sponsor, presented a few lucky attendees with brain-bending prizes, and all guests were left with a mathematical challenge; the first to solve will receive a special prize; tune in to the next meeting to find out who won.
Three, Two,One…Blast off!
Ginny launched the meeting with introductions of the leadership team, and then it was down to business.
Notable Nuggets:
SWFL Chapter of FPRA welcomes: new members whose applications were approved at previous board meeting: Atali Maruri, Jennifer Berg, Marie Mosely, APR.
Just a reminder: Image Awards are just around the bend so put your thinking caps on and start working on your entries!
Our special guest this month was, Ken Sneeden of Ken Sneeden and Associates.
Members were enthralled by his presentation on, well, making successful presentations. We were taken through the common pitfalls of PowerPoint presentations, the research behind what works and what doesn’t; and just advice from year’s experience.
If attendees walked away with nothing else, they should remember the following…
Rule number one: AVOID DEATH BY POWERPOINT. We all know this common pitfall: text heavy presentation that has words zipping and zooming across the screen with all the bells and whistles available. This is the type of presentation that people just read to the audience.
The goal of every presentation:
All presentations focus on getting your organization’s message from point A to point B. The hope is to take the sometimes uninformed, doubtful and resistant audiences and utilize your message to transform them by fostering understanding, making them believe in your cause or business, and giving them a call to action.
Positive Weapons of Influence:
Effective presentations utilize or deliver messages based on the following weapons of influences: Commitment and Consistency; Liking; Social Proof; Scarcity; Reciprocation.
Tips for Stellar Presentations:
• Keep it Simple, Balanced and Beautiful
• Eliminate Death by PowerPoint
Ken left us with this to chew on:
I hear, I forget
I see, I remember
I do, I understand
The next luncheon will be held at on Tuesday March, 3 same bat time, same bat channel.
(Networking 11:15am, Broadway Palm Dinner Theater)
2009 Image Awards Call for Entries Now Available
The Call for Entries for "Super-Powered PR" - The 2009 Image Awards Program is now available online here.
Be sure to read it carefully, in addition to some exciting new changes in the categories, there are specific changes in the rules too! The entry deadline is March 20, 2009.
And don't miss the March luncheon meeting when Susan Bennett, APR, CPRC of Susan Bennett Marketing & Media will discuss the campaign that won the 2008 Dick Pope All Florida Golden Image Award - FPRA's highest honor!
You can register for the event at www.fpraswfl.org.
Be sure to read it carefully, in addition to some exciting new changes in the categories, there are specific changes in the rules too! The entry deadline is March 20, 2009.
And don't miss the March luncheon meeting when Susan Bennett, APR, CPRC of Susan Bennett Marketing & Media will discuss the campaign that won the 2008 Dick Pope All Florida Golden Image Award - FPRA's highest honor!
You can register for the event at www.fpraswfl.org.
Thursday, January 22, 2009
Be Careful What You Post
Ketchum employee's Tweet causes client controversy
MEMPHIS, TN: A Tweet by a Ketchum staffer that was visiting agency client FedEx in its hometown prompted an angry memo that reached executives on both sides and the blogosphere.
A Twitter post made by the screen name “keyinfluencer,” which lists James Andrews, VP, director of interactive at Ketchum, as its owner, made the “true confession” that “I'm in one of those towns where I scratch my head and say ‘I would die if I had to live here!'”
An employee of FedEx then wrote a letter to both FedEx and Ketchum leadership that said the comment was "inappropriate” and they were “confident” that “it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry.” The memo was posted on the blog of Peter Shankman.
“This is an unfortunate situation and demonstrates very poor judgment by Mr. Andrews,” wrote FedEx, in a statement e-mailed to PRWeek. “The reaction by our employees proves once again that FedEx takes great pride in our hometown of Memphis.
“This lapse in judgment also demonstrates the need to apply fundamental communications principles in the evolving social-networking environment: Think before you speak; be careful of you what you say and how you say it,” the statement continues.
Ketchum also called the incident a "lapse in judgment," in a statement. "We've apologized to our client... We greatly value this long standing client relationship. It is our privilege to work with them,” the Ketchum statement read.
In later Twitter postings, the “keyinfluencer” said he was “Having a great day with my new friends at #Fedex” and apologized. He also posted an apology to his blog.
FedEx concluded that "Mr. Andrews made a mistake, and he has apologized. We are moving on."
MEMPHIS, TN: A Tweet by a Ketchum staffer that was visiting agency client FedEx in its hometown prompted an angry memo that reached executives on both sides and the blogosphere.
A Twitter post made by the screen name “keyinfluencer,” which lists James Andrews, VP, director of interactive at Ketchum, as its owner, made the “true confession” that “I'm in one of those towns where I scratch my head and say ‘I would die if I had to live here!'”
An employee of FedEx then wrote a letter to both FedEx and Ketchum leadership that said the comment was "inappropriate” and they were “confident” that “it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry.” The memo was posted on the blog of Peter Shankman.
“This is an unfortunate situation and demonstrates very poor judgment by Mr. Andrews,” wrote FedEx, in a statement e-mailed to PRWeek. “The reaction by our employees proves once again that FedEx takes great pride in our hometown of Memphis.
“This lapse in judgment also demonstrates the need to apply fundamental communications principles in the evolving social-networking environment: Think before you speak; be careful of you what you say and how you say it,” the statement continues.
Ketchum also called the incident a "lapse in judgment," in a statement. "We've apologized to our client... We greatly value this long standing client relationship. It is our privilege to work with them,” the Ketchum statement read.
In later Twitter postings, the “keyinfluencer” said he was “Having a great day with my new friends at #Fedex” and apologized. He also posted an apology to his blog.
FedEx concluded that "Mr. Andrews made a mistake, and he has apologized. We are moving on."
Wednesday, January 21, 2009
FPRA SWFL Chapter joins Facebook!
There's a new group out there in Facebook-land for the Southwest Florida Chapter of FPRA. Search for it and join in the next time you log on.
What's that? You don't have a Facebook account yet? Defintely check into it again. These days, it's becoming much more prevalent, and it's a great way to find and network with others who share your interests. Plus with privacy settings and plenty of other options along the way, you can customize who sees what and how much information you share through your profile.
What's that? You don't have a Facebook account yet? Defintely check into it again. These days, it's becoming much more prevalent, and it's a great way to find and network with others who share your interests. Plus with privacy settings and plenty of other options along the way, you can customize who sees what and how much information you share through your profile.
Monday, January 5, 2009
PRU This Friday, January 9 - Register Now!
SOMETHING FOR EVERYONE AT PROFESSIONAL DEVELOPMENT SEMINAR
New Social Media, Economic Downturn, Crises Communications, Natural Disaster Response, Reputation Management to be Addressed at PRUniversity 2009
In September 2007, a University of Florida student was tasered for resisting law enforcement personnel during a presentation by U.S. Senator John Kerry. The incident was videotaped by several people in the audience, uploaded to YouTube, and by the next day more than 500,000 people had viewed the video. Then CNN and the network news latched onto the story and “don’t tase me, bro” had gone viral. How the University’s public relations department handled the viral media storm will be the topic of the keynote presentation by UF associate vp of public relations Joe Hice, APR, at PRUniversity 2009 – Weathering the Storm, Southwest Florida’s premier annual professional development seminar presented by the Southwest Florida Chapter of the Florida Public Relations Association.
Other presenters include Sarah Owen, executive director of the Community Cooperative Ministries Inc., recently named by the News-Press as one of the “People to Watch” in 2009. Owen will discuss how a well-planned, compelling, unified message and a new brand identity gained buy-in for the successful merger of three local not-for-profit agencies, each with its own mission, employees, facilities and board of directors.
Chris Gent of the Kissimmee Utility Authority will explore blogs, podcasts, Flickr, instant messaging and other new social media, explaining how they can benefit your business, and when they can be detrimental. With more than 200 local, state, national and international awards to his credit, Gent is on the cutting edge of social media.
To hear these vibrant speakers and other local experts address timely topics from surviving the economic downturn to successful reputation management, register for PR University at www.fpraswfl.org. The full day seminar will be held Friday, January 9 from 8:00 a.m. – 4:00 p.m. at Hodges University. The afternoon includes a unique hands-on tabletop exercise, “Coping with Disaster”, which will provide valuable experience in preparing your company for the worse. Several registration options are available, including morning-only, lunch-only and afternoon-only attendance. For more information call PRU Co-Chair Tina Haisman, APR, CPRC at 239-418-1157.
New Social Media, Economic Downturn, Crises Communications, Natural Disaster Response, Reputation Management to be Addressed at PRUniversity 2009
In September 2007, a University of Florida student was tasered for resisting law enforcement personnel during a presentation by U.S. Senator John Kerry. The incident was videotaped by several people in the audience, uploaded to YouTube, and by the next day more than 500,000 people had viewed the video. Then CNN and the network news latched onto the story and “don’t tase me, bro” had gone viral. How the University’s public relations department handled the viral media storm will be the topic of the keynote presentation by UF associate vp of public relations Joe Hice, APR, at PRUniversity 2009 – Weathering the Storm, Southwest Florida’s premier annual professional development seminar presented by the Southwest Florida Chapter of the Florida Public Relations Association.
Other presenters include Sarah Owen, executive director of the Community Cooperative Ministries Inc., recently named by the News-Press as one of the “People to Watch” in 2009. Owen will discuss how a well-planned, compelling, unified message and a new brand identity gained buy-in for the successful merger of three local not-for-profit agencies, each with its own mission, employees, facilities and board of directors.
Chris Gent of the Kissimmee Utility Authority will explore blogs, podcasts, Flickr, instant messaging and other new social media, explaining how they can benefit your business, and when they can be detrimental. With more than 200 local, state, national and international awards to his credit, Gent is on the cutting edge of social media.
To hear these vibrant speakers and other local experts address timely topics from surviving the economic downturn to successful reputation management, register for PR University at www.fpraswfl.org. The full day seminar will be held Friday, January 9 from 8:00 a.m. – 4:00 p.m. at Hodges University. The afternoon includes a unique hands-on tabletop exercise, “Coping with Disaster”, which will provide valuable experience in preparing your company for the worse. Several registration options are available, including morning-only, lunch-only and afternoon-only attendance. For more information call PRU Co-Chair Tina Haisman, APR, CPRC at 239-418-1157.
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