What's In It For Me? The Value of FPRA SWFL Membership

Guest Blog by: McKenzie Cassidy

Once I joined the local chapter of FPRA SWFL I met an entire network of practitioners with an impressive range of experience and backgrounds. They were all so helpful as I dived headfirst into chairing the Chapter’s largest professional development event: Public Relations University or PRU. My fellow members provided valuable suggestions, assisted with making important connections, offered sponsorship opportunities and shared information about the event across the region. I possessed no significant event planning experience when I first joined and thanks to the support of the Chapter, I feel confident in organizing future conferences or celebrations for my employer.

What's In It For Me?- The Value of FPRA SWFL Membership

Guest Blog from Southwest Florida Chapter of FPRA President, Trish Robertson

When I think about the value of FPRA and ask myself “what’s in it for me?” my number one thought is experience. Working in public relations field isn’t monotonous – it’s different every single day. Attending workshops, meeting local professionals and taking on leadership roles have provided me with the experiences I need to be a better employee. In public relations, you have to be prepared to make quick decisions and just when you think you’ve gotten the hang of something new, it changes. Being an FPRA member helps us prepare of the unexpected and obtain the experience we need to be better PR professionals.