As PR professionals, we
know how important it is to correctly pitch stories and communicate with
journalists. We know most journalists prefer an email over a phone call, but
how do journalists feel about communication on social media? Is it okay to
pitch stories via their Facebook page? Is engaging with them socially on
Instagram or Twitter appropriate? PR Daily posted a great article exploring
“The Dos and Don’ts of social media pitching” that answers these questions and
more. The article gives further detailed responses and the reasoning behind the
answers, but below is a brief synopsis of the top social media sites and best
communication practices on each:
· Twitter
o
Okay to socialize
with journalists?
§ Yes.
o
Okay to pitch
stories to journalists?
§ If you must.
· Google+
o
Okay to socialize
with journalists?
§ Yes.
o
Okay to pitch
stories to journalists?
§ Probably not.
· LinkedIn
o
Okay to socialize
with journalists?
§ Yes.
o
Okay to pitch
stories to journalists?
§ Yes.
· Blogs/Tumblr
o
Okay to socialize
with journalists?
§ Sure.
o
Okay to pitch
stories to journalists?
§ No.
· Facebook
o
Okay to socialize
with journalists?
§ No, unless you are personal friends.
o
Okay to pitch
stories to journalists?
§ No.
· Instagram
o
Okay to socialize
with journalists?
§ Sure.
o
Okay to pitch
stories to journalists?
§ Nope.
Communicating
with journalists is a must in the PR profession, but knowing how to communicate
appropriately is key to successful relationships among PR professionals and
journalists. As previously mentioned, the article is far more detailed and is
definitely worth the read.
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