Question: Which is NOT a
KSA (Knowledge, Skills and Abilities) competency measured on the written exam
for Accreditation in Public Relations?
A.
Media
Relations
B.
Research,
Planning, Implementation and Evaluating Programs
C.
Social
Media
D.
Business
Literacy
Answer: C. Social
Media. This is an important communications medium and public relations tactic,
but not a KSA evaluated on the exam.
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