Question: Candidates
preparing for the written examination for Accreditation in Public Relations
must understand the difference between a goal and an objective. Which of the
following is an objective?
A.
To
increase seat belt use among all company employees.
B.
To
raise awareness among employees who drive on the job about the importance of
wearing a seatbelt while driving.
C.
To
increase seat belt use among all company employees when driving on the job from
85 percent to 98 percent within the first six months of 2014.
D.
None
of the above
Answer: C. Objectives much be SMART, meaning they must
be: (S) Specific, (M) Measurable, (A) Attainable, (R) Realistic and (T) Timely.
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