Question: The Accreditation in Public Relations measures a
candidate’s aptitude on 10 KSA’s (Knowledge, Skills and Abilities). Which KSA
has the most questions on the exam?
A. Media Relations
B. Research, Planning, Implementation and Evaluating Programs
C. Ethics/Law
D. Business Literacy
A. Media Relations
B. Research, Planning, Implementation and Evaluating Programs
C. Ethics/Law
D. Business Literacy
Answer: B. Thirty percent of the test questions involve Research,
Planning, Implementation and Evaluating Programs.
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