With more and more brands using Twitter to connect with
their audience; it’s a vital component of a well-rounded PR plan.
In a recent article, big brands like Starbucks, Delta and
Wal-Mart received accolades for having a stellar Twitter page, pages that are
specific to PR. So, what are some of the
best Twitter practices used by these top companies that we can use for our own
PR? Some of the suggestions provided were no-brainers but others may serve as
helpful reminders or a new idea to keep your followers following.
Some of the stand-out tips included:
·
In the Twitter bio page; include a link to other
Twitter handles within that company. For
example, customer service, investor relations, human resources, so folks know
exactly where to go to get the specific info they’re seeking
·
If the company is publicly traded; it is
recommended to share earnings updates
·
Retweet news coverage
·
Tweet visual media as much as possible
·
Sharing links to corporate blogs or to recent
website updates
·
Includes an email address to all press inquiries
directly on the bio page for those with tight deadlines
·
Retweet third-party articles that are relevant
to the business
·
Even though it may not be PR news; includes updates on sales and promotions
To check out more Twitter tidbits, read the full article at
http://www.ragan.com/SocialMedia/Articles/47817.aspx
http://www.ragan.com/SocialMedia/Articles/47817.aspx
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