By Jodi Huntoon, Social Media Chair
Go Mobile!
Is Facebook a part of your holiday marketing mix and you’re
looking for that extra push to meet your goals?
A recent article by InsideFacebook recommends ensuring that your content
is mobile-friendly is key to the best exposure.
With everyone on the go during the holidays, traveling from here to
there, waiting for flights, or even being snowed in, chances are the idle time will be spent
playing on mobile device. So whether
you’re posting a news release or a holiday promotion, be sure to test on your
cell to guarantee that it is compatible with mobile devices. Facebook also
suggests adding bright and large images to catch attention as folks peruse the
newsfeed, you never know who may still be working on their shopping list or
looking for last minute ideas. With 78% of US Facebook users accessing via
mobile (and the number keeps growing), be sure you’re prepared!
http://www.insidefacebook.com/2013/11/25/facebooks-holiday-advice-to-retailers-go-mobile/
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