Building
Community Partnerships March 14, 2013 | 11:30 a.m. to 12:30 p.m.
EST
Establishing
community relationships can be an effective addition to your PR plan. But how do
you do it, and more importantly, how do you measure its impact on your
organization? This webinar profiles the success and failures of one company as
they work to position themselves as a leading financial brand in their
community.
Dianne
Owen is the Executive
Vice President of Marketing for FAIRWINDS Credit Union. In her role, Dianne
oversees all of the credit union's strategic marketing functions including
advertising and promotions, community relations, market research, branding,
corporate communications, planning and budgeting.
Owen has been with
the credit union in the role of marketing for 18 years. In that time the credit
union has grown to $300 million to over $1.5 billion in assets and currently has
37 branches throughout Central
Florida.
Owen has a BSBA in
Marketing and an MBA from the University of Central
Florida. Owen currently serves as Chairman of the
UCF Alumni Association and member of the UCF Annual Fund
Committee.
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