Question: Which is NOT a KSA (Knowledge, Skills and
Abilities) competency measured on the written exam for Accreditation in Public
Relations?
A. Media Relations
B. Research, Planning,
Implementation and Evaluating Programs
C. Social Media
D. Business Literacy
Answer: C. Social Media. This is an important
communications medium and public relations tactic, but not a KSA evaluated on
the exam.
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