By Jessica Boles
Instagram defined is “a free
photo sharing app that lets users click pictures from their mobile phones,
apply an optional "filter" to the image and share it with their
friends via Facebook, Twitter or Instagram's own social network.” You can take
pictures within the Instagram app, filter and even title your photo to share
with other users or e-mail to yourself. With 58 photos being uploaded per
second, folks these days are taking pictures more than ever before.
Besides being one of the most
popular social media outlets for individuals, businesses are taking this a step
further and using this handy little app to give them better visibility in their
communities. Some suggestions for these businesses include the following:
Taking pictures of your products and showing them off. Taking some “behind the
scene” shots, give sneak previews and introducing new employees to your
followers.
Just like Facebook, companies
can use this social media outlet to build brand awareness and direct their
marketing campaigns toward a targeted audience. Using Instagram for business is
an easy way to take advantage of promoting your products and services and more
companies are leaning towards this app to help with their media campaigns and
social media marketing efforts.
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