Credentialing Corner: Now’s the time to give APR some thought

By Kara Winton, APR, CPRC
Credentialing Chair

Do you have five years of public relations experience? Are you ready to challenge yourself to learn more about strategic and measurable PR tactics? Do you want to take your career to the next level and earn international recognition? Then it’s time to consider pursuing Accreditation in Public Relations, APR.

You won’t be alone, and you won’t regret the move!

The Southwest Florida chapter provides significant support and resources for candidates pursuing accreditation. Study sessions will begin in February, but now’s the best time to consider whether it’s time for you to make the move. Here are some simple steps you can take now, so there’s no rush come February:

• Email me at pkwinton@earthink.net and let me know you are interested. I will keep you updated prior to the start of study sessions and answer any questions you might have before then. 
• Check out the official APR website for details about the accreditation process: http://www.praccreditation.org/ 
• Order the textbook and start reading. Candidates who start, or even finish the textbook prior to the start of study sessions with a huge leg up. Start now and take it slow, or wait until the sessions begin and the workload will be more taxing.

Between the holidays and the start of the busy tourist season, February will be here before you know it. Take the time now to begin your quest for those coveted initials – APR!