Business Pros Get Advice from Media Personalities

Jennifer Moss, APR, CPRC, Nancy Hamilton, APR and Pam Nulman, APR, CPRC

Nearly eighty business, public relations, and marketing professionals got the scoop from area journalists at the Florida Public Relations Association’s (FPRA) annual Media Breakfast. Seven panelists shared their perspectives at the event, hosted at the Holiday Inn Airport Town Center by FPRA’s Southwest Florida chapter.

The panelists represented all facets of traditional media: Newspaper, magazine, radio, and television. Gulfshore Business Editor Phil Borchmann, News-Press Writer Francesca Donlan, Breeze Newspapers Editor Valarie Harring, WINK-FM Program Director Michael Hayes, Naples News Media Group Editor Penny Moore, Florida Weekly Managing Editor Osvaldo Padilla, and WINK News Anchor Lois Thome shared their industry insights.

Brian Hamman and Lynn Schneider, APR, CPRC

Electronic media and social media were recurring topics throughout the panel discussion. The rise of news websites and social media have shortened the news cycle and put more pressure on journalists. The panelists urged local professionals to pitch their stories to reporters, and to be as accessible as possible when contacted by the media.

Sean Archer of the Holiday Inn, and Jeff Shafer

The Southwest Florida FPRA Media Breakfast was sponsored locally by the Fort Myers Miracle, the News-Press Media Group, ECHO, J.J. Taylor Distributing, and LCEC.