May Member Spotlight: Rochelle Cherniawski

As the Communications Coordinator for Shell Point Retirement Community, Rochelle Cherniawski facilitates all internal communications among the population of more than 2,200 residents and 850 employees. Rochelle serves as the Assistant Editor for the community’s monthly magazine, Shell Point Life, which is distributed to each resident as well as numerous “key influencers” throughout Southwest Florida. Rochelle also oversees the production of several organizational newsletters. Three of those monthly newsletters are targeted to residents in Shell Point’s assisted living facilities and skilled nursing facility. She coordinates the production of a monthly member newsletter for the Shell Point Golf Club and organizes the production of a monthly newsletter for members of Shell Point’s Discovery Club. She also manages the production of the monthly employee newsletter, Currents. In addition to her editorial roles, Rochelle serves as a news anchor on Shell Point’s daily television program, Shell Point Today.

Rochelle joined the team at Shell Point Retirement Community in August of 2007. Prior to her position at Shell Point, Rochelle was an Account Executive at Campbell-Ewald Advertising in Detroit, where she managed advertising initiatives and direct mail campaigns for the United States Postal Service. She received a Bachelor's of Arts in Advertising from Michigan State University in 2004.

Shell Point Retirement Community is a not-for-profit continuing care retirement community located in Fort Myers. Shell Point has received national accreditation from CARF-CCAC, and is a nationally recognized leader in the retirement industry. The community offers retirement living in a resort-style environment with an 18-hole championship golf course that is open to the public, deep water boating access, and numerous recreational and fitness facilities.